Honestly, if you think Horizon Zero Dawn only sold 20 million copies because Aloy doesn’t look as dolled up as that meme of her in makeup
I also think it's really important to put things into perspective, and not throw everything under the blanket of 'woke', which forgoes further nuance. Take Aloy, for example: she is a little pudgy, but definitely still pretty.
Whereas if you profess to be a heterosexual male who finds the ND main character sexually attractive, I'd argue you have latent homosexual tendencies (I'd actually like to hear from gay guys how they feel about him/her, that'd be fascinating). But I admit even that's a spectrum, that's just where I personally put the line.
What it ultimately comes down to is, it seems more like a political "fuck you" to straight men than an artistic decision. Aloy is not even close to being in that ballpark.