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[UK] New Piccadilly Circus sign hailed as BRILLIANT (it's not)

Panajev2001a

GAF's Pleasant Genius
185735614_10165002859335065_5056157058288471829_n.jpg


The artwork, designed by 83-year-old English painter David Hockney, was unveiled by London Mayor Sadiq Khan. It shows an updated version of the famous London Underground logo which has been purposefully designed to look like it's been drawn using Microsoft Paint.

The brand new Piccadilly Circus station sign, features the name of the famous station with the letter 's' added below the rest of the letters. It is part of a bigger campaign which will see lots of major art projects taking place across the UK capital.

The Mayor of London praised the artwork describing it as "brilliant", but not everyone has had the same reaction.

Lots of people took to social media to criticise the new design and some have even been inspired to recreate their very own signs for other London tube stations in the same style!



Artists other work:

OMG, this is awful…

It gives this almost a run for its money… almost:
NB5zHYO.jpg
 

SJRB

Gold Member
Sadiq Khan is a moron. Literally no one in the entire world would honestly label that "brilliant".

Imagine paying millions of tax pounds for this. Holy shit how are these people not dragged through the streets, I sometimes wonder.
 

QSD

Member
It doesnt work like that, mind you. Any dickhead could make this, and does. It's just that they dont know the twats that can grease the palms for it to become 'brilliant work'
So here is the ultimate challenge: why don't you create a fitting new Picadilly Circus sign that everyone here agrees has artistic merit, is a worthy successor to the original, and is also better than the new sign in the OP.
 
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ZehDon

Member
Feels like an Emperor's New Clothes moment, frankly.

"Yeah... nah, I totally get it. Totally, yep. Yep. I get it; I get it - it's brilliant, really. If you didn't understand, like, art, you'd think 'this is shite', but because I, like, get art, right, I get it - so, yeah, I get it. Love it. Brilliant. Really really really brilliant".

But hey - respect the hustle: bloke got paid a few years salary for about 15 minutes of work.
 

YCoCg

Member
Imagine paying millions of tax pounds for this. Holy shit how are these people not dragged through the streets, I sometimes wonder.
Over the past year people have just been conditioned to accept our government wastes taxpayer money *shrugs*
 

jufonuk

not tag worthy
When it comes to using MS paint, I can best David Hockey, where are my millions?

TUMFl0z.png
Q2MoT6C.png
Yeah but can make a bullshit pretentious word salad that contains so many buzzwords but actually says fuck all.

have you got the balls to fool people so they go along with your BS just to seem smart ?
 

dr_octagon

Banned
Yeah but can make a bullshit pretentious word salad that contains so many buzzwords but actually says fuck all.

have you got the balls to fool people so they go along with your BS just to seem smart ?
all my work is sustainable and ethically created. I'm offsetting my carbon footprint by not eating steak for 2 days.

thanks for coming to my Ted talk.
 

jufonuk

not tag worthy
all my work is sustainable and ethically created. I'm offsetting my carbon footprint by not eating steak for 2 days.

thanks for coming to my Ted talk.
Add More bullshit. Throw in social issues some vague reference to something else and then use juxtaposition I’m the phrase. Try to make it so that people have to agree with you otherwise they are dumb.
 

QSD

Member
Props for the "Mind the Event Horizon" logo, that one's ace and I'd definitely laugh if that one was at the natural history museum subway station (or something like it)

The boy with the sign I don't like quite as much as the one in the OP...
These share with the 2nd logo dr_octagon dr_octagon did that they basically copy the original artist's idea of making a child-like version of the original logo. But that's not an original idea, that just shows you can iterate on another person's original idea. I'd be more curious to see what original concept you'd come up with if the assignment were given to you.

Also, I'm curious what you modern art skeptics make of corporate logo's and their design (and redesign)

qhiMSCF.jpg


Some of these were probably extremely expensive too, but (like the pepsi logo) are barely different (and certainly not visually complex or "artistic").
 
Where is the money for this “tourism effort” coming from. Rather than pay whatever they did to this useless artist character they should have run a competition for kids that live in the communities around these tube stations to paint signs and then publish the favourites. Free and actually showcases London, rather than some wanky modern art.
 

StreetsofBeige

Gold Member
Props for the "Mind the Event Horizon" logo, that one's ace and I'd definitely laugh if that one was at the natural history museum subway station (or something like it)

The boy with the sign I don't like quite as much as the one in the OP...

These share with the 2nd logo dr_octagon dr_octagon did that they basically copy the original artist's idea of making a child-like version of the original logo. But that's not an original idea, that just shows you can iterate on another person's original idea. I'd be more curious to see what original concept you'd come up with if the assignment were given to you.

Also, I'm curious what you modern art skeptics make of corporate logo's and their design (and redesign)

qhiMSCF.jpg


Some of these were probably extremely expensive too, but (like the pepsi logo) are barely different (and certainly not visually complex or "artistic").
It's simply a sign of the times where simpler logos means more sophistication. Seems counterintuitive. But a busy logo 50 years ago meant being complex, edgy, and if the logo is jammed full of art, the company itself must be ultra sophisticated too.

At some point it changed to simpler logos and fonts. Where that now communicates being modern and not being desperate to make gaudy logos.

That old Discovery Kids one is crazy how busy it is. Though it's aimed at kids.

Personally, I like logos that are classy even if busy. I dont even drink Starbucks but that brown logo (which must be so old I've never seen it in person) looks slick. I find modern day simple logos cheap and more about the marketing department too lazy to do anything that requires more effort.

Simpler logos make it easier to do artwork.
 

QSD

Member
It's simply a sign of the times where simpler logos means more sophistication. Seems counterintuitive. But a busy logo 50 years ago meant being complex, edgy, and if the logo is jammed full of art, the company itself must be ultra sophisticated too.

At some point it changed to simpler logos and fonts. Where that now communicates being modern and not being desperate to make gaudy logos.
I agree that it's partly just fashion of some sort. But I also think there is more to it. I think the tendency to reduce complexity is also because as our attention spans become more taxed, people actually prefer logos that are visually easy to comprehend. Similar to the tendency towards flat design in software UI

That old Discovery Kids one is crazy how busy it is. Though it's aimed at kids.

Personally, I like logos that are classy even if busy. I dont even drink Starbucks but that brown logo (which must be so old I've never seen it in person) looks slick. I find modern day simple logos cheap and more about the marketing department too lazy to do anything that requires more effort.

Simpler logos make it easier to do artwork.

Mostly I just posted these to give an example that even multi-billion dollar corporations hire "modern artists" of a sort for huge salaries in order to redesign and simplify their visual 'brand'. When so much money is being spent, I'm not sure you can fully attribute the tendency to simplify to lazy marketing departments. Something like the step 1 > step 2 reduction the Starbucks logo, that captures the visual essence while radically reducing the amount of visual information, is actually quite difficult to do and certainly requires skill or craft to produce.

Since we're talking about a london underground station, an excellent example is the London Underground map, which is an obvious reduction from a real map (and thus you could consider it lazy), but is widely considered a landmark in visual design:
OkDZHMG.gif
 
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StreetsofBeige

Gold Member
I agree that it's partly just fashion of some sort. But I also think there is more to it. I think the tendency to reduce complexity is also because as our attention spans become more taxed, people actually prefer logos that are visually easy to comprehend. Similar to the tendency towards flat design in software UI



Mostly I just posted these to give an example that even multi-billion dollar corporations hire "modern artists" of a sort for huge salaries in order to redesign and simplify their visual 'brand'. When so much money is being spent, I'm not sure you can fully attribute the tendency to simplify to lazy marketing departments. Something like the step 1 > step 2 reduction the Starbucks logo, that captures the visual essence while radically reducing the amount of visual information, is actually quite difficult to do and certainly requires skill or craft to produce.

Since we're talking about a london underground station, an excellent example is the London Underground map, which is an obvious reduction from a real map (and thus you could consider it lazy), but is widely considered a landmark in visual design:
OkDZHMG.gif
The picture looks nice, or London's subway system ended up spiderwebbing like that so by luck it looks spiffy?

I don't think London engineers are purposely picking stations to build just so it looks nice on a map. And any city with a big subway system can have nice looking maps.
 

LocalE

Member
The picture looks nice, or London's subway system ended up spiderwebbing like that so by luck it looks spiffy?

I don't think London engineers are purposely picking stations to build just so it looks nice on a map. And any city with a big subway system can have nice looking maps.
No, he really means that the diagram is a serious piece of design work.
 

niilokin

Member
"modern" art is so fucking weird. sometimes it feels like the ugliest pieces of shit make rich people cum money at it.
 
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llien

Member
We could argue all day long, but there is no objective way to assess a piece of art.

So it comes down to "I personally like/do not like it".

I personally rather don't.
 

dr_octagon

Banned
We could argue all day long, but there is no objective way to assess a piece of art.

So it comes down to "I personally like/do not like it".

I personally rather don't.
I disagree about objectivity.

there are certain aspects which are based on geometry, composition, lighting, physical space, colour, material and how the message is conveyed. not just with paintings, objects, installations and sculptures etc.

artistic expression is one thing but good art can be measured. the effort, message, craft, aesthetics should all form part of it.

taxpayers money being wasted doesn't help because government, as mentioned, are full of useless people with no business skills. this is where any artistic endeavour can be replaced with dollar dollar bills and a famous name attached.

the audience should not be ignored. the point funkygunther funkygunther made about having this open to children and making it into a competition was a good idea.

 

QSD

Member
I disagree about objectivity.

there are certain aspects which are based on geometry, composition, lighting, physical space, colour, material and how the message is conveyed. not just with paintings, objects, installations and sculptures etc.

artistic expression is one thing but good art can be measured. the effort, message, craft, aesthetics should all form part of it.

taxpayers money being wasted doesn't help because government, as mentioned, are full of useless people with no business skills. this is where any artistic endeavour can be replaced with dollar dollar bills and a famous name attached.

the audience should not be ignored. the point funkygunther funkygunther made about having this open to children and making it into a competition was a good idea.


I agree with your point about objectivity. If appreciation of art were truly subjective, there would be (to give a different analogy) no real pop stars, as every band or artist would just have a handful of fans. You have to contend with the phenomenon of quality, as for example also argued in Zen and the Art of Motorcycle Maintanence.

I don't really get your point about government and lack of business skill. I posted some corporate logo's above, which IMHO illustrates that even people with serious business skills will engage with (and pay huge sums of money for) what at first glance seems to be very reductionist "modern" art.
 
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dr_octagon

Banned
I agree with your point about objectivity. If appreciation of art were truly subjective, there would be (to give a different analogy) no real pop stars, as every band or artist would just have a handful of fans. You have to contend with the phenomenon of quality, as for example also argued in Zen and the Art of Motorcycle Maintanence.

I don't really get your point about government and lack of business skill. I posted some corporate logo's above, which IMHO illustrates that even people with serious business skills will engage with (and pay huge sums of money for) what at first glance seems to be very reductionist "modern" art.
Government overpay and when it's taxpayers money, value gets ignored and this is across the board (not just art)
 

QSD

Member
Government overpay and when it's taxpayers money, value gets ignored and this is across the board (not just art)
Well it's hard to argue against such a general statement, especially since I don't have access to the budgets of the corporations in the image above. I would say that Pepsi probably paid a sum no lower than six figures for that slightly tilted version of their logo. Would you consider that overpaying/ignoring of value?
 

dr_octagon

Banned
private companies won't be subsided by taxpayer money so they can spend millions on a potato print. i get that's value for them because of branding which is fair.

government have a responsibility to justify the money they spend. taxpayers will see it as a valuable investment or money burned. the trains are red and blue, why is the logo yellow and purple? from a branding perspective, it's stupid.

you can get children to draw ideas, involve community and save money to deliver the same artistic outcome.
 

QSD

Member
private companies won't be subsided by taxpayer money so they can spend millions on a potato print. i get that's value for them because of branding which is fair.

government have a responsibility to justify the money they spend. taxpayers will see it as a valuable investment or money burned. the trains are red and blue, why is the logo yellow and purple? from a branding perspective, it's stupid.

you can get children to draw ideas, involve community and save money to deliver the same artistic outcome.
So yeah, by this standard a private company can never overpay, only the government can do that?
I'd say Pepsi could get children to draw ideas, involve the community, save money, and lower prices of their soda! Everyone wins!
 

dr_octagon

Banned
So yeah, by this standard a private company can never overpay, only the government can do that?
I'd say Pepsi could get children to draw ideas, involve the community, save money, and lower prices of their soda! Everyone wins!

the distinction is the source of funding

there is no minister of carbonated soft drinks or office of sugar water
 
So yeah, by this standard a private company can never overpay, only the government can do that?
I'd say Pepsi could get children to draw ideas, involve the community, save money, and lower prices of their soda! Everyone wins!

to me it’s the transferrance of money between public and private that is important

in the case of Pepsi crowdsourcing a logo they save money, any thing they would have given a private individual on a design instead stays theirs because they have got the design for free

in the case of TFL, they are paying a private individual with public money and so must justify why that transfer has happened, because why should public money be spent on something that cannot be justified as a public good

in the case of TFL crowdsourcing their design they would only have to justify the spending of public money to print and display the crowdsourced design
 
I feel like if this was done by an actual child that people would at least think it's cute.

Maybe they could have opened this up as a local community competition and given some disadvantaged Londoners the chance to make money by coming up with something.

No way any sensible person thinks this is good.

If this was some April fools joke or something that would make more sense to me.
 

Dr.Morris79

Gold Member
Much prefer this one to the one we got. I bet this wouldn’t cost £7mil neither.
Actually it's £8 mil, it'll cost an extra mil for hiring a diversity team to put it up, plus the health and safety meetings before and after, oh then theres the safe spaces we'll need to book

It's a big job.
 

GamingKaiju

Member
Actually it's £8 mil, it'll cost an extra mil for hiring a diversity team to put it up, plus the health and safety meetings before and after, oh then theres the safe spaces we'll need to book

It's a big job.

Bargain for Pepe memes. Sod the safe place send them to McDonald’s instead more money for Pepe memes haha
 

nemiroff

Gold Member
oio

That's my digital art piece.

My performance art will be to go back later to make an edit and replace it with "()"

I'll sell it all for 6 mill.
 
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