In the TV series, the protagonist had 24 hours to save the world. A potentially more testing assignment now awaits 24's director Stephen Hopkins: reviving the Labour party's campaign.
With nine days to go before polling day, Labour has recruited Hopkins to take charge of its new election broadcast. In 24, starring Kiefer Sutherland as agent Jack Bauer, viewers are taken on a rollercoaster ride that leaves them on tenterhooks. For Labour, Hopkins will be taking a somewhat different tack.
The broadcast will attempt to shift the focus towards policy and away from personality, in line with Labour's attempt to refocus election coverage away from the televised debates.
Wednesday night's broadcast follows an attempt by Labour to persuade the Tories and Lib Dems to put joint pressure on the main broadcasters to change the focus of election reporting.
Hopkins told the Guardian that the broadcast will have more in common with his 2004 film about Peter Sellers than the high-octane scenes in 24. "It is a piece of drama, slightly sinister, fairytale-ish," he said. "It is the same sort of style I shoot in The Life and Death of Peter Sellers stronger, more eclectic, more adult, not a documentary style," he said. "Dark but humorous. I don't think Kiefer would have fitted very well in this, I don't think this is his cup of tea."
The broadcast peers into an imaginary future, assessing the impact of Tory policy pledges. It features actors playing three families and envisions the impact of Tory plans around child trust funds and child tax credits.
Hopkins was a co-executive producer on the first season of 24 directing half of the episodes, including the first and last.Hopkins, who has credits including Lost in Space, Predator 2, Under Suspicion and David Duchovny's Californication, said it was the first ad-style shoot he had worked on in more than 20 years. He said he was last involved in making ads in the 1980s when he notched up perhaps 60 to 70 as well as music videos with artists including Meatloaf and Joe Cocker.