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Phillips planned Joker film would be the first under a new, untitled DC banner that wont be constrained by the continuity that holds together DCs extended universe, featuring Batman, Wonder Woman, the Flash and other characters. The banner is intended to give the studio the chance to expand the canon with unusual story angles, according to those with knowledge. A spokesman for Warners declined to comment for this story.
DCs approach appears to be more in line with Warners reputation as an auteur-driven studio that has spawned distinctive superhero adaptations like Christopher Nolans Dark Knight. As the studio has labored to distinguish itself from Marvel, it has been actively entertaining pitches from directors around town. The likes of James Wan and Robert Zemeckis have made the trek to Burbank to sell the studio on their vision for the spandex set. Or take the case of Joss Whedon. The Buffy the Vampire Slayer creator is now developing a Batgirl movie for DC; its one that the studio hadnt planned on doing until Whedon confessed to his love of Barbara Gordon and her masked alter ego.
Whedons film, however, isnt part of the new DC banner, which is expected to create one-off films set outside the larger-budget tentpoles of DCs current cinematic universe.
Some DC fans are intrigued, but the new banner has also inspired some negative reactions, in part because DCs critical and commercial film hits have been uneven. Wonder Woman became a cultural milestone this summer, topping $800 million worldwide and bringing the studio a much-needed smash that critics and audiences alike embraced. Meanwhile Batman v Superman: Dawn of Justice and Suicide Squad grossed $873 million and $746 million, respectively, but suffered from scathing reviews. DC will try to build on the success of Wonder Woman with next falls Justice League.
Wonder Woman catapulted the brand, said Paul Dergarabedian, senior media analyst with comScore. Why not change the rules a little bit in an effort not only to create their own identity but to have even greater success in the marketplace?
While Marvel has arguably set the gold standard, theres a case to be made in going your own way rather than imitating the competition. By granting directors more control, DC is signaling that its less focused on creating an all-encompassing universe where films have to fit together like puzzle pieces and more concerned with keeping the genre fresh for audiences.
Wonder Woman and Spider-Man and Guardians all really confirm that its not just about putting something out, said Shawn Robbins, chief analyst at BoxOffice.com. Its more about taking a fresh approach.
Directors may find themselves on a tighter leash if DCs bets dont play off. As Slashfilm.coms Peter Sciretta notes, pleasing die-hard fans is great, but blockbusters are built by reaching the broadest possible audience. Great performances, complicated writing thats what audiences want, he said. Its maybe not what fanboys want, but I think that when we see more auteurs doing genre films at that level, were going to see bigger box office numbers.
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