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[havoc00]

Take-Two CEO Strauss Zelnick has said during the publishing powerhouse’s latest earnings call that he feels video game prices are generally too low for what consumers get out of them.

The executive offered insight into how Take-Two calculates video game prices, and reckons as a whole the industry offers “terrific price to value opportunity” for players.

In terms of our pricing for any entertainment property, basically the algorithm is the value of the expected entertainment usage, which is to say the per hour value times the number of expected hours plus the terminal value that’s perceived by the customer in ownership, if the title is owned rather than rented or subscribed to.

You’ll see that that bears out in every kind of entertainment vehicle. By that standard our prices are still very, very low, because we offer many hours of engagement, the value of the engagement is very high. So I think the industry as a whole offers a terrific price to value opportunity for consumers.

Video Game Prices Are ‘Very, Very Low’ For What They Offer, Says GTA 6 Publisher Take-Two - PlayStation Universe

GTA 6 publisher Take-Two reckons video game prices are still 'very, very low' for the amount of content they offer.

www.psu.com

 

[BlueLyria]

Y'all, get ready for 150+ us dollar games with microtransactions

 

[The Fartist]

 

[Dane]

Guess the BMW analogy guy got avenged.

 

[TVexperto]

 

[Puscifer]

Y'all, get ready for 150+ us dollar games with microtransactions

Let's be real, many games have been 80-100 dollars already for years. Just a matter if you want the full experience or not

 

[The Pleasure]

 

[Represent.]

I do agree somewhat. Hundreds of hours of entertainment. Possibly thousands if you get really invested in MP. For a one time fee of 70 bucks is a steal.

 

[Bonfires Down]

He’s right you know.

 

[lifa-cobex]

And the best part is that they don't work out the box...

Wait.....

 

[TheDraconian]

"GUYS YOU DONT UNDERSTAND!
I NEED MORE MONEY! I'M WORKING AT A LOSS HERE, I'M ALMOST BROKE "

 

[ahtlas7]

 

[Krappadizzle]

Yeah, go ahead and jack em' up. See how that works out.

 

[ChorizoPicozo]

make it 100 USD.

 

[ChorizoPicozo]

Yeah, go ahead and jack em' up. See how that works out.

very well

 

[ahtlas7]

People already double, triple or more dipping your games, clown.

 

[Magic Carpet]

I would prefer they raise the prices if it means I never see a buy now button for cosmetics and stuff.

 

[Krappadizzle]

very well

They've been at the $60 price tag for a while. I think that's kinda the tipping point for most people. Especially in this day and age. There's always gonna be "special editions" that ask for more, but the general tag of $50-60. is where I'd bet the common consumer is about willing to go to. I know I certainly have more choice and less time than ever and if something "new" is coming out that is way overpriced...Well, I can wait.

 

[Hypereides]

Haha, holy shit. The gall on this asshole.

He probably still won't be satisfied even if games begin to cost north of $80 + microtransactions + season pass + unskippable adds + some sort of subscription fee + fee for starting the game + extra monetary BS. Its tragic this guy's company is in charge of publishing GTA.

 

[lh032]

tbf, games were way expensive 20+ years ago

 

[ultrazilla]

Take-Two CEO Strauss Zelnick has said during the publishing powerhouse’s latest earnings call that he feels video game prices are generally too low for what consumers get out of them.

The executive offered insight into how Take-Two calculates video game prices, and reckons as a whole the industry offers “terrific price to value opportunity” for players.

In terms of our pricing for any entertainment property, basically the algorithm is the value of the expected entertainment usage, which is to say the per hour value times the number of expected hours plus the terminal value that’s perceived by the customer in ownership, if the title is owned rather than rented or subscribed to.

You’ll see that that bears out in every kind of entertainment vehicle. By that standard our prices are still very, very low, because we offer many hours of engagement, the value of the engagement is very high. So I think the industry as a whole offers a terrific price to value opportunity for consumers.

Video Game Prices Are ‘Very, Very Low’ For What They Offer, Says GTA 6 Publisher Take-Two - PlayStation Universe

GTA 6 publisher Take-Two reckons video game prices are still 'very, very low' for the amount of content they offer.

www.psu.com

THERE IT IS.

I'm gonna call this right now:

In other words, be ready for a retail price on GTA 6 of a minimum $100 for the "basic" version. If you want the multiplayer or other awesome features, you'll have to then spring $150 mid tier and $200 for the "gold edition".

And guess what, it will still sell out. The curse of GTA 6 will be that it will raise retail game prices even *further* because of the excuse of "higher development costs" and "value to dollar" experiences.

Buckle up. This is gonna be good.

 

[ripjoel]

 

[Bloobs]

 

[Men_in_Boxes]

He's right.

 

[Elder Legend]

His correct believe it or not. $70 is very cheap considering how expensive game development days. People are forgetting that back in the old days some games sold at $80 in the 90s.

Games are actually much more accessible now more than ever thanks to Game Pass and the low pricing of $70. There are also plenty of good F2P titles.

Those who complain have no idea how much more worse it was back in the old days. Stop crying and be grateful.

 

[Rusty Shackelford]

 

[K' Dash]

these fuckers break record profits YoY and have the nerve to spew this shit.

fuck them.

 

[Krappadizzle]

Guess he forgot that home-entertainment consoles were essentially started to make it so you could play arcade games cheaply at home. Providing value.

 

[DragonNCM]

This dude is wrong....they need to pay me to alfatest their unfinished & bugged 70$ mess.
They can fuck off with their prices....first I wana see finished & tested games.

 

[K' Dash]

His correct believe it or not. $70 is very cheap considering how expensive game development days. People are forgetting that back in the old days some games sold at $80 in the 90s.

Games are actually much more accessible now more than ever thanks to Game Pass and the low pricing of $70. There are also plenty of good F2P titles.

Those who complain have no idea how much more worse it was back in the old days. Stop crying and be grateful.

 

[Tg89]

He's not wrong. The top tier games are a steal for what they cost.

The dumb thing is the standardization in price. You have garbage stuff that maintains the same initial price point as games like BG3 or TOTK.

 

[BootsLoader]

I understand that they spend a lot of money etc., but I also don't care. So far they are making new entries all the time, they are milking current franchises be re-releasing them and by Online Micro Transactions. They are making far more than 60 or 70$ from their games.
If they will sell GTA6 90 or 100$, they can wrap it and shove up their asses.
Buying a console, buying games, paying for Online Gaming, paying the internet bill for online gaming etc. is already enough money.

 

[Tiago Rodrigues]

This is being said by the guys developing for a game from 10 years ago that's giving them billions of dollars in profit, lmao

 

[Represent.]

THERE IT IS.

I'm gonna call this right now:

In other words, be ready for a retail price on GTA 6 of a minimum $100 for the "basic" version. If you want the multiplayer or other awesome features, you'll have to then spring $150 mid tier and $200 for the "gold edition".

And guess what, it will still sell out. The curse of GTA 6 will be that it will raise retail game prices even *further* because of the excuse of "higher development costs" and "value to dollar" experiences.

Buckle up. This is gonna be good.

The rest of the world has been paying $100 for video games for like a decade now. I’m Canadian, I paid 100 bucks for freaking Alan wake 2, Spider-Man 2 and FF16. I can’t wait for you cheap ass Americans to have to do the same

Yes, I know the dollar, if yall pay 100 well pay 150, I get it. But I wanna see the reactions.

A game like GTA6 is easily worth 150 for me

 

[Gudji]

PS5 cost me 500€ brand new games are 80€ go fuck yourself.

 

[WhamBamThankYouMaam]

Does he include all their re-releases and microtransactions?

 

[Knightime_X]

Games feel bloated and or watered down just to make them longer.
It degrades the overall value. Feels way too boring.

A 50-100+ hour game doesn't mean jack shit if a 3-10+ hour game is more enjoyable.
Short but sweet games make long games look really bad, and it shows.

 

[ultrazilla]

The rest of the world has been paying $100 for video games for like a decade now. I’m Canadian, I paid 100 bucks for freaking Alan wake 2, Spider-Man 2 and FF16. I can’t wait for you cheap ass Americans to have to do the same

Yes, I know the dollar, if yall pay 100 well pay 150, I get it. But I wanna see the reactions.

A game like GTA6 is easily worth 150 for me

Trust me, as long as the game turns out to be fine and Rockstar's history/pedigree seem to indicate it will, I'd drop $100 *easily* on the game.

 

[digoutyoursoul]

is he going through a divorce?

 

[VenomousCoffee]

As someone who was buying games in the NES era, I can't disagree with him.

 

[Marvel14]

Take-Two CEO Strauss Zelnick has said during the publishing powerhouse’s latest earnings call that he feels video game prices are generally too low for what consumers get out of them.

The executive offered insight into how Take-Two calculates video game prices, and reckons as a whole the industry offers “terrific price to value opportunity” for players.

In terms of our pricing for any entertainment property, basically the algorithm is the value of the expected entertainment usage, which is to say the per hour value times the number of expected hours plus the terminal value that’s perceived by the customer in ownership, if the title is owned rather than rented or subscribed to.

You’ll see that that bears out in every kind of entertainment vehicle. By that standard our prices are still very, very low, because we offer many hours of engagement, the value of the engagement is very high. So I think the industry as a whole offers a terrific price to value opportunity for consumers.

Video Game Prices Are ‘Very, Very Low’ For What They Offer, Says GTA 6 Publisher Take-Two - PlayStation Universe

GTA 6 publisher Take-Two reckons video game prices are still 'very, very low' for the amount of content they offer.

www.psu.com

Agreed. They cost $40 in 1991. That's $90+ today. Oh and per hour? Movies in the cinema cost $6ish. Baldurs Gate 3? 53 cents.

 

[kvltus lvlzvs]

Now tell us about the microtransactions, Strauss. Also, I would love to hear your views on market saturation.

 

[Iced Arcade]

Sure.. now show me the profit you made off GTAV vs production.

 

[Draugoth]

$199 Standard Edition GTA 6 lets go.

 

[ungalo]

The kind of guy that is a libertarian on Monday and believes in labor theory of value on Thursday.

 

[IDKFA]

He's not wrong. The top tier games are a steal for what they cost.

The dumb thing is the standardization in price. You have garbage stuff that maintains the same initial price point as games like BG3 or TOTK.

What's the argument here? That games, or any entertainment, that has more playtime should cost more?

 

[DeepEnigma]

 

[diffusionx]

Agreed. They cost $40 in 1991. That's $90+ today. Oh and per hour? Movies in the cinema cost $6ish. Baldurs Gate 3? 53 cents.

No DLC, microtransactions, and GTA+ in 1991.

These games are basically drug dealers by now, they get you in the door with a low price and then funnel you into spending as much as possible.

 

[ZoukGalaxy]

Oh fuck you CEO, put that deep in your ass from one of your Ferrari parked in your multi-million brand new home.

 

[StereoVsn]

Yeah, super low. Good luck actually playing SP mode in 2K without spending extra $50-100 in MTX.

And let’s not forget all the other MTD shit they are pulling, shark cards, $100-200 special editions and more.