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Video Game Prices Are ‘Very, Very Low’ For What They Offer, Says GTA 6 Publisher Take-Two

Fbh

Gold Member
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wolffy66

Member
And his point takes you back to single player story games.

Still big budget and take years of development but the playtime is usually under 10 hours.

$150 for a game with 100 of hours of game play is one thing but for 10?

We're just gonna see less and less of them.

Or were gonna pay a lot more, which isn't very likely to be popular with folks.
 
It would feel that way if you only make a handful of games that release infrequently.

It would probably feel like your good on the equation if you made lots of games and consumers should be considering owning them all.
 

elmos-acc

Member
He's not completely wrong but we know his true motives.

Is the new GTA worth 99€ (or dollars) when it releases over a decade later than the previous installment? Perhaps yes, for a lot of us. Is the new annual FIFA or CoD good value for that money every year? Probably not. Is the new Saints Row even worth 9,99€ on sale? Definitely not for me.

Standardized prices are pretty stupid, but you have to keep in mind it is only for the initial release and the prices drop quickly. You can get great, not even that dated AAA games for a price of a cup of coffee and you can sink a lifetime into F2P games that probably play better than any multiplayer game with a price tag. Buy on sale, buy used, vote with your wallet. And I think that it is kind of stupid that you can get amazing indie games with a lot of hard work, passion and creativity for basically no money.

But I don't think it is even smart for these big publishers to increase the launch prices because they really can not win at that game. And if they try, fuck 'em.
 

Robb

Gold Member
I’d agree if games were offline and didn’t include a ton of MTX etc. but as things stand they’re not and I imagine the publishers are getting an absolute ton of analytics data and money outside of the retail price today. If anything the entry price should be lower as long as I’m paying indirectly by providing them with my data.
 

Eiknarf

Banned
It’s just a heads-up so we’re not shocked when GTA6 launch edition is $89.99

Rockstar will do to games what Jim Carrey did to movies (he was the first to ask for an insane $20 million… which lead others to eventually ask for $20 million)
 
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Danjin44

The nicest person on this forum
Is that stupid reasoning behind why that want to make more GaaS and live service crap?
 
People quadruple-dipped GTA V and tripled-dipped Red Dead Redemtpion 1 so, if there is any company who can pull off luxury priced games its Rockstar.
Yeah, for different consoles and/or generations and in the case of GTAV, it was a complete "remaster" for the next-generation of consoles.

It's not nearly the same thing. If those games were $100 a piece, I'd bet more people would reconsider buying them multiple times across different platforms.

They absolutely offer value, especially GTA and RDR2, they offer a ton of value in being great sandboxes. Hell, I think most of us understand that gaming offers a ton of value as far as what you pay per hour, but that's a scale that can be used for many types of media entertainment, and there's still an upper limit that I think most people will accept for videogames. There's certainly a limit most will generally accept for movies, music and books.
 
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Prices really are cheap, doesn't mean every game is worth buying but considering inflation, what games used to cost, etc. We get stuff at a steal. It's absurd in the VR space. So many people spending upwards of $1k on a VR rig and then constantly moaning over $15-40 games. I don't see it here in the various VR OTs but man, other places online are just embarrassing. "Game is $20 but can be beat in 6 hours...meh, I'll wait for a sale". 🤷🤦
 

Marvel14

Banned
I think, in a thread based on a quote from the guy who runs the company that makes GTA, it is appropriate to discuss GTA.

Strauss Zelnick is not putting out those statements based on Baldur's Gate 3, it's based on his own game.
I played 100 plus hours of GTA V and GTA V online without paying an extra cent (Other than PS Plus).

So for me at least and a fair few others the price per hour ratio was pretty darn high.

I get that not everyone can say the same tho...so both realities exist simultaneously.
 

diffusionx

Gold Member
I played 100 plus hours of GTA V and GTA V online without paying an extra cent (Other than PS Plus).

So for me at least and a fair few others the price per hour ratio was pretty darn high.

I get that not everyone can say the same tho...so both realities exist simultaneously.

And there are people who go to the casino with $20 they put in the slot machine and go home after. It doesn't change the reality of the situation, or why these places exist, and how they make their money.

T2 makes $800 million a year off GTAO. Somebody is spending that. The low price of the base game is to try to get people in there and help add to that number. It just is what it is.
 

Marvel14

Banned
And there are people who go to the casino with $20 they put in the slot machine and go home after. It doesn't change the reality of the situation, or why these places exist, and how they make their money.

T2 makes $800 million a year off GTAO. Somebody is spending that. The low price of the base game is to try to get people in there and help add to that number. It just is what it is.
If the base game was gimped and forced you to make additional purchases to fully appreciate the game, I would agree with you wholeheartedly. But it isn't. All the extra spending does is reduce the amount of grind needed to advance. Not great but also not a full on pay wall.

I avoid sports games like the plague nowadays because that's what they do. Ultimate Team from EA FC and other premium content requires more spending and I refuse to support that model.

Which in the end is the only thing that's going to make a difference. Don't support micropaywalls to access the games' premium content en masse and companies will stop doing it.
 

diffusionx

Gold Member
If the base game was gimped and forced you to make additional purchases to fully appreciate the game, I would agree with you wholeheartedly. But it isn't. All the extra spending does is reduce the amount of grind needed to advance. Not great but also not a full on pay wall.

I avoid sports games like the plague nowadays because that's what they do. Ultimate Team from EA FC and other premium content requires more spending and I refuse to support that model.

Which in the end is the only thing that's going to make a difference. Don't support micropaywalls to access the games' premium content en masse and companies will stop doing it.

Except... the level of grind, the way the grind is set up, is determined by.... the same people selling you the shortcut! Do you understand now? They're in control of everything. So they design the game in such a way that they end up with $800 million of revenue a year. Look, if "it's all cosmetics" or "it's just a shortcut to the grind", or "it's all optional", or whatever they say, didn't work to get people into the game and spending money, they wouldn't do it. Same reason why casinos comp a room.

When GTAV came to PS5 they were offering the game for like $10, they know what they're doing.
 
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Katajx

Member
The problem with this for me is that games haven’t been only $60-$70 for a long time. They had/have $30-$60 season passes for years.

There are some games that are good quality, and then there are plenty that flat out want you to pay more for less.
 

Barakov

Gold Member
Take-Two CEO Strauss Zelnick has said during the publishing powerhouse’s latest earnings call that he feels video game prices are generally too low for what consumers get out of them.

The executive offered insight into how Take-Two calculates video game prices, and reckons as a whole the industry offers “terrific price to value opportunity” for players.

In terms of our pricing for any entertainment property, basically the algorithm is the value of the expected entertainment usage, which is to say the per hour value times the number of expected hours plus the terminal value that’s perceived by the customer in ownership, if the title is owned rather than rented or subscribed to.

You’ll see that that bears out in every kind of entertainment vehicle. By that standard our prices are still very, very low, because we offer many hours of engagement, the value of the engagement is very high. So I think the industry as a whole offers a terrific price to value opportunity for consumers.

Lying Crystal Ball GIF by goodfortunesonly
 

Go_Ly_Dow

Member
Take Two must be frustrated knowing they could jack the price up to $100 for GTA 6 and it would still sell 15-20mil copies day 1. Poor poor Take Two. How will they survive?
 

RavageX

Member
I'd smack the taste out of this guy's mouth. Length of a game doesn't mean much if it's shit.

The only games I ever spent a lot on would have been Rockband, Rocksmith. Why? Because Rockband was releasing WHOLE ALBUMS you could play, along with the instrument kit. I don't want to think about the money I spent on that overall, but it provided and still does...lots of fun. Same with Rocksmith (not the new subscription based one, that one can go to hell).

I can not picture myself paying $100 for any open world rpg. Or any action game for that matter, or FPS.

$100 for skyrim? Cyberpunk? Hell no.

Those of you agreeing with it, I feel are part of why microtransactions have gotten out of hand.....you think of the good, innocent part of things.

"Oh I wouldn't mind paying for added content, like an new expansion with a full story, new characters" A good idea, adding content to a FINISHED game. Then you get horse armor, or different color skins when that shit used to be a free unlock and the new expansion is actually shit cut from an unfinished game and sold to you(us).

This is no different "I wouldn't mind paying an extra $10 or $20." as innocent as it seems would become, "Pay $80 for this unfinished game, we will show you a bullshit "roadmap" on things we plan to do but we will only do half of it but who gives a damn, we have your money.".
 
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KungFucius

King Snowflake
His correct believe it or not. $70 is very cheap considering how expensive game development days. People are forgetting that back in the old days some games sold at $80 in the 90s.

Games are actually much more accessible now more than ever thanks to Game Pass and the low pricing of $70. There are also plenty of good F2P titles.

Those who complain have no idea how much more worse it was back in the old days. Stop crying and be grateful.
Only a couple of games cost that much and it was to offset the high ROM cost. FFVI cost 80 bucks and that followed FFIV which was 70 a few years earlier.

I wonder how much people would pay for GTA6. I'd buy it used for PS5 if they did something scummy like price it at 90 bucks.
 

Eiknarf

Banned
Wonder if it’ll get like restaurants? All varying

Are all 12oz ribeye steaks 🥩 the same price at every restaurant?
No. Some are $19.99
Some are $38.99
Some are $79.99

Should every new game be the same price?
 

Astral Dog

Member
I don't think the standard prices are low,but sales are a different beast and may factor total revenue

I bought GTA V on PS4 for what, i think was $5 🤔 maybe thats what he is complaining about
 
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Lokaum D+

Member
It ll be even lower when i pay 0 dolars for this, ll wait to get "free" on gamepass or ps++, tired of this shit, if we let these fuckers ll charge by the hour that we play.
 
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Happosai

Hold onto your panties
Standalone pricing is good enough at $70. If GTA6 picks up momentum, they charge extra for seasonal DLCs and broaden their base; then the 'extra' will come in. It'd be hard to match the figures of GTA5 but imagine if they could pull off another game which sells beyond a decade.
 
He's not wrong. The top tier games are a steal for what they cost.

The dumb thing is the standardization in price. You have garbage stuff that maintains the same initial price point as games like BG3 or TOTK.
Don't know what games you are playing. But the best games for value tend to be short and direct games that has minimal bloat. But then again, when you account for steam sales, then those "top-tier" games are a steal almost literally.
 

Three

Gold Member
I somewhat agree but only if you're selling a complete game with none of this later bullshit

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If you're doing the 1999 model of games now for $70 then I somewhat agree. Inflation, the increased complexity, and cost of development of games have all skyrocketed but the price has mostly remained stable below them. I think the margins on big budget games have shrunk and it's difficult to make people take a shot with a game when you're asking them to spend more than $70, to the point that a lot of devs chase the easier to swallow for the consumer 'bitesize' sales of mtx to avoid that sticker shock but make just as much money or more.
 

rocketleague

Neo Member
most people won't buy a game at $70 they will wait 6 months for half price sale or wait until its less than $20

Plus the economy isn't doing well right now
people literally pay $60 for one hour and a half UFC match. its all about what people find worth to pay for and imo game devs deserves way more money than any entertainment industry for the work they do compared to the entertainment industries
 

Bond007

Member
Hes right
Problem is we mostly get half baked releases that generally dont deserve the sort of price he alludes to.
GTA is probably deserving of a higher price given how much Rockstar does.

Most other games do not. Id hate to see a Madden, NBa2k, COD at a base price $100
 

StereoVsn

Member
I'm ready for my 6.8%apr fixed rate loan for GTA6. Suggestion is to for the 60m as he payment will be easier.
Brother, why settle for standard, slow v6 version, when you can get a souped up Ultimate edition with a v8 full of chrome. You would look amazing going to the mall in that big truck I mean GTAVI Online and payments will be the same on a 72 months loan!
 

Astral Dog

Member
people literally pay $60 for one hour and a half UFC match. its all about what people find worth to pay for and imo game devs deserves way more money than any entertainment industry for the work they do compared to the entertainment industries
I agree good games are worth $60 but don't believe the standard price is the issue, but the way sales works, they devalue them too quickly that consumers know when to expect a slashed price, you see it here some members mock others who pay full price for a game they like

For example Sonic Frontiers got a 30% sale less than two weeks after it released, even i was surprised , considering the popularity of the movie it would have done well on holidays without a price cut
 
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In a way, he's kind of right. I mean, new movies are selling for $20 to $30 for two to three hours of entertainment. Video games are $60 to $70 for eight to 40 hours of entertainment.

But I can totally see him trying to sell Grand Theft Auto VI for $80
 

Pop

Member
Gaming as a whole is making more money than ever and in Rockstars case they make Billions each year.

Dude should keep his mouth shut
 
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