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Videogame Journalism

BMAN

Member
Hey GAF, I decided to try my hand at videogame journalism. I applied to a site called Nintendo Now but was turned down. Here’s a sample article I wrote. What do you guys think?

"Rumor: Do you want to play i-Mario?
News. January 13, 2006 by Brock Euper

Recent speculation has lead to the belief that Apple, makers of the infamous ipod, may intend to enter the video game market and to get their piece of the gaming pie.


Innovation is one of the qualities that both Apple and Nintendo share that may lead to a more than successful partnership between the two corporate giants. Nintendo brought us the analog stick, shoulder buttons, triggers and rumble. Apple has created cultural icons with their i-Macs, i-Pods and i-Books. Are they better alone or should they make the old adage true that “two heads are better than one?”

Just last year, September 15 during the Tokyo Game Show, Nintendo’s revolutionary controller was revealed to the hyped gaming community along with slick new styling irrefutably similar to many of Apples products. The glossy white finish on the Mac G5 was applied to the Revolution making it one of the most attractive game consoles to date. Many commented that Nintendo’s innovative controller resembles what even an uninformed eye would think was an Apple product. Do the similarities stop merely with external design? No. Consider that they both use the graphics provider, ATI as well as built in Wi-fi.

With mini-mac, one has to wonder if Apple is merely continuing their recent golden streak of winning innovation or if they are laying the foundation for a gaming console. The mini-mac, with a powerful graphics board could just be what the doctor ordered for both gamers and fans of what is currently hip.

Reginald Fils-Aime Nintendo's executive vice president of sales has certainly been cognizant of Apples brilliant marketing and how successful it has been at beating Sony in their own field. Remember the Sony CD players quickly being replaced by the irreplaceable i-pod? Intense speculation has even driven those interested in such a merger to create fictional correspondence between Apple Computer CEO Steve Jobs and Nintendo’s President Satoru Iwata. These sites are clear to indicate that such correspondence is fiction, however, is it so far fetched that Mr. Jobs would appear with Mr. Iwata at E3 in Los Angeles and announce yet another way to grab even more attention? Together they would have revolutionary technology that defies current imagination. Joining forces would defeat any foe. The power of these two would bring gaming to stratospheric heights of enjoyment and entertainment.

Nintendo Now will have more as this story develops."

If any of you are currently working in this field I would appreciate any feed back.
 
BMAN said:
News. January 13, 2006 by Brock Euper

The glossy white finish on the Mac G5 was applied to the Revolution making it one of the most attractive game consoles to date.


With mini-mac, one has to wonder if Apple is merely continuing their recent golden streak of winning innovation or if they are laying the foundation for a gaming console.

The power of these two would bring gaming to stratospheric heights of enjoyment and entertainment.

If you're writing a news piece, you should leave opinion out of it. You should just be reporting facts. If you're writing a review/preview, then by all means include your opinion/biases, but not in news.
 
Eggo said:
If you're writing a news piece, you should leave opinion out of it. You should just be reporting facts. If you're writing a review/preview, then by all means include your opinion/biases, but not in news.

But if if i submitted it as an editorial that wouldn't be the case. Right?
 
Although I've already seen some (and hope you get more) constructive criticism, the most surefire way to get in as a writer is simple: know somebody. :)
 
So what is this, a news story?

Because where's the news? If it's a speculation -- who's speculating? You?

Also, why is the iPod infamous?
 
I headed the news department at a pretty popular site for over a year, and I turned down many many people who sent in apps simply because they didn't follow directions and submited something other than a news story. If they disregard what we ask for and submit a review or something instead of a news story, how are we to expect them to listen to what we say and follow standard journalism ethics they might not have been aware of?

Unless they just asked for a piece of sample writing and not a news story in particular, I'd say that might be a reason why you were turned down if you submitted it as an ed. You do use a few too many superfluous words too, and there are some grammar issues that could've been wiped out with a good proofreading (that may have been a reason as well), but otherwise, you seem to be a pretty good writer.

It's also pretty possible that somebody applied who just outclassed you. Your writing doesn't have to be awful for somebody to pick a journalism major or something over you =P

But anyway, good luck. It's really not hard to land a job at a fan site if you're determined.
 
Yeah, it's keen to shy away from any hints of fanboyism, even at a fansite, unless it's strictly tongue-in-cheek. You are reporting news, and it is ok to add a little fluff here and there -- i tend to do that when I feel a certain piece of outside information may be helpful in providing context for the reader, but don't make superfluous claims about what a company is or isn't without at least marking it as such. As others mentioned, you made several claims about Nintendo that were clearly opinion, but presented as fact, because they weren't marked as opinions.

Bottom line is: the facts should have absolute priority, but it doesn't hurt to have a little speculation or personality in your news posts, especially if they are situated after the actual news and marked as personal opinion in some way.
 
You put your opinion in this story way too much. Let's just look at your lead:

Recent speculation has lead to the belief that Apple, makers of the infamous ipod, may intend to enter the video game market and to get their piece of the gaming pie.

Who is speculating? Who believes this? You need to attribute these things, not pull them out of thin air.

Additionally, your writing could be more concise. Instead of "Apple ... may intend to enter the video game market" you could write "Apple ... may enter the video game market" because, obviously, if they do something, they intended to do it in the first place. Journalism is very much about common sense.

I'll move on to the second graf:

Innovation is one of the qualities that both Apple and Nintendo share that may lead to a more than successful partnership between the two corporate giants. Nintendo brought us the analog stick, shoulder buttons, triggers and rumble. Apple has created cultural icons with their i-Macs, i-Pods and i-Books. Are they better alone or should they make the old adage true that “two heads are better than one?”

Who said that innovation is a quality shared by Apple and Nintendo? And who said it may lead to anything? Again, you're essentially making things up. You need to talk to someone and get THEM to tell you these things so you can report on it.

Avoid using the first-person perspective -- this includes first-person plural, such as "us" or "we." So instead of "Nintendo brought us the analog stick, etc." you could write "Nintendo brought the analog stick, etc." And while we're at it, let's use more accurate language: "Nintendo introduced video games to the analog stick, etc." This is much better because Nintendo as a company did not technically "bring" (physically carry) these innovations -- they invented them, introduced them to the market, placed them on their controllers and so on.

Like someone else said, it's iPod, not i-Pod. It may seem trivial, but misspelling a trademarked name can result in a lawsuit.

The last sentence in this graf needs serious revision. "Are they better alone" refers to Apple and Nintendo, but that's not readily apparent because you referred to a number of other plural nouns in this graf as well. You need to specify "Are the two companies better alone" or, to use more accurate language, "Are the two companies better separate."

The piece of writing, "should they make the old adage true" can be said more concisely: "could they follow the old adage." "Could" is better than "should" here because "should" infers that your story will make a decision, while "could" is merely asking a question about another entity's potention decision.

My last criticism of this second graf is that it sounds like another lead. Usually, rhetorical questions are asked in lead sentences to draw readers in. Essentially, you're taking too long to get to your point in this story.

I won't go through the rest of your story because you continue to make a lot of the same mistakes found in the first two grafs. Try rewriting it -- the best stories are rewritten at least once, if not more.

If I could make one last comment, though: your last graf about Nintendo Now having more as it develops is completely unnecessary. If more information about the story is released, your readers will figure your publication will write a story about it. You don't have to assure them of this fact.

Good luck with developing your journalistic writing.
 
I hope it helps! And remember to keep reading news articles -- not necessarily video game fansite ones, but more importantly ones found in a newspaper, on CNN.com, etc. That will develop your journalistic writing skills a ton.
 
What always helps is to carefully examine the place you're applying to and write in its style. If, say Media Outlet A does its news like the Associated Press, then write like that in your samples. If you're also applying to Media Outlet B, which prefers to add sarcasm and wankousity to the news bits, then change it up.

Since an application is possibly the most important piece of writing you'll do in your career, always be sure to spell and grammar check that thing like a mofo before submitting.

Cruise the internet some more, cause there's usually at least one fansite out there that's hiring. Such places are great to start out.
 
Too much rethoric, too many adjectives (adjectives and journalism doen´t get very well and that applies as well for editorials or even reviews). Be as precise as possible, if you try to describe something, think about doing it without using adjectives.

Basically, if you think something is beautiful, the best way to say it is not saying is "beautiful", but putting it in a way that the reader reaches to his own conclusion that is beautiful (this is hard to get, it´s not forbidden to use adjectives of course, but thinking that way will help you to avoid that feeling that "you invented it", an editorial doen´t mean you can write whatever you desire and be done with it)

Too much long sentences, too many chained thoughts. Keep it simple.

Don´t worry, I used to commit some of your same mistakes (with the natural differences between english and spanish). Is just a matter of practice and take notes about how the pros do it.
 
Gaijin To Ronin said:
Too much rethoric, too many adjetives (adjetives and journalism doen´t get very well and that applies as well for editorials or even reviews). Be as precise as possible, if you try to describe something, think about doing it without using adjetives.

Basically, if you think something is beautiful, the best way to say it is not saying is "beautiful", but putting it in a way that the reader reaches to his own conclusion that is beatiful (this is hard to get, it´s not forbidden to use adjetives of course, but thinking that way will help you to avoid that feeling that "you invented it", an editorial doen´t mean you can write whatever you desire and be done with it)

Too much long sentences, too many chained thoughts. Keep it simple.

Don´t worry, I used to commit some of your same mistakes (with the natural differences between english and spanish). Is just a matter of practice and take notes about how the pros do it.

I know your first language isn't English, but it's adjectives, not adjetives.
 
Yeah, I think the main reason I fucked this up was becasue of my written output problems. I have a learning disability so what.
 
While we're here, I'd love some critique on this article I wrote as part of a videogame column I do for a local municipal newspaper.
I tried to gear it towards the regular non gamer public, but with the type of accurate information and readability of enthusiast media.

I'd love to hear what you guys think.
 
Also companies are singular not plural:

Nintendo is/does/has/announces - not Nintendo are/do/have/announce.

Nintendo ... "its" new console - not "their" new console, etc.
 
KyotoMecca said:
Also companies are singular not plural:

Nintendo is/does/has/announces - not Nintendo are/do/have/announce.

Nintendo ... "its" new console - not "their" new console, etc.
Weren't you British? =P
 
Just FYI, all adages are old. If an adage is new, it isn't an adage; check google or dictionary.com if you're unsure. This isn't really a knock on you because I read variations of "if the old adage that _____ tells us anything, it's that..." many times in videogame journalism, which means not only is the word missused a lot, it's overused. So avoid it, period, and your writing will be a lot more interesting and concise.

Oh, and why did you call Reggie 'Reginald'? You should never ever call Shigeru Miyamoto 'shiggy' because that's not the name he goes by, but in this case, "Reggie" is Reggie's preferred name.... too many Reggies in one sentence... anyways, it just sounds kind of silly, especially since a lot of your article isn't all that serious.

I don't work in the biz, so you might want to take para. 2 with a grain of salt. Calling Reggie "Reginald" looks strange to me as a reader, mainly in the context of the rest of your article, but I'm sure it's an OK practice.
 
Civilstrife: Okay, here's a few things from skimming over your article:

Your lead needs to say what the two major online gaming developments are. You basically say "There are two major online gaming developments. One is the Xbox 360 with Xbox Live," and then you go into a shpiel about that until you hit the second development, the DS in the 6th graf. It's alright to talk about the Xbox 360 for a few paragraphs first, but at least mention both developments, then talk about them.

The best way to approach this topic would be to do two separate stories -- one on Live, one on the DS.

Doing a story that talks about both Live and Nintendo Wi-Fi would be best if it compares and constrasts the two services or something.

Your story has a very nice "informed journalist informing the public" feel to it, but you should try to get some quotes from people in here. Either call up a person knowledgeable about your subject, (like an analyst of online gaming, or a representative of Microsoft or Nintendo,) or talk to some gamers "on the street" if you will. Both types of sources would be preferrable. Not only do quotes break up all the exposition that's in your own words, but it also brings a human element into your story that people can relate to.

I noticed you used the second person, "your," in the 5th graf. Try to reword that to use third-person, such as: "All of this, of course, will lighten consumers' wallet a fair bit."

Toward the end of the story I found this graf:

Nintendo's service differs from Microsoft's in several key areas. First, it's free. Zip. Nada. Zilch. Aside from the cost of the game and system, playing the game online won't cost a penny extra.

You essentially said the same thing five times. It wastes space on a newspaper page and wastes readers' time, so avoid that sort of thing.

One last thing: It looks like they spelled your name wrong in the byline. You might want to bug The Suburban's online editor about fixing that. =)

Overall, it's a pretty nice article. You seem to avoid industry-specific jargon and explain the relevance of your topic pretty well. It can be very difficult to write about video game issues so that the public understands.
 
Your opinions are ok... if you put them down like they are not yours. It's a trick, but it works. Like: "The PlayStation 3 design, which some believe sucks as much as the logo, does indeed include vents".

;)
 
Wow, thanks for the critique,Danthrax, its such a good feeling to know that somebody took the time to look at the article.

Also, yes, they did spell my name wrong, my name is most certainly not Jnathan :D I think it was only messed up on the website though, so it doesn't bother me so much.

I completely agree about the quote issue. I've always wondered what the protocol for that would be though. I could call Nintendo or Microsoft of Canada and try to speak to some PR person, but I wonder, what could they tell me that I don't already know? I suppose it would give me a tad more credibility though, being a primary source and all. I will definately at least go for the street gamer approach with my next piece.

Another problem I've come across, especially in my reviews has been making sure not to subconsiously use phrases I've read in other reviews. I felt terrible when I realized only after submitting this review of Black and White 2 that I used the phrase "more like a mayor than a god". I'm almost certain it appears in the IGN review I had read weeks prior.

Anyway, I'd love some critique on that review or this Revolution piece if anybody wants to have a look.
 
Cut out the padding words when you're writing news. Just get to what you need to tell us.

"may intend to enter the video game market " could be "may enter video games"

You also have a lot of language that simply doesn't need to be added. Ex: "and to get their piece of the gaming pie."

Also, if your audience doesn't know Apple, it's up to them to go figure it out. Quickly defining them as the iPod makers, makes most of us go "Well, duh!" As someone mentioned above, get the spelling/punctuation/caps correct when you mention product names. A 20 second trip to Apple.com would verify the terms, and getting them incorrect is sloppy.

This story also isn't "news," and claims a lot without providing us with any real evidence beyond your own speculation. Have you talked to developers that lead you to believe Apple is entering the console game space? Have you tracked down patents or trademarks that support this claim?

Keep practicing, but you're already qualified to run *****. (zing!)
 
Danthrax said:
LoL, yeah. What's ironic is that it actually ISN'T the STD capital of the world -- our own student publication, The BG News printed a story that misrepresented some statistics about 20 years ago. We recently wrote a story about how we fucked up: STD rumor false despite speculation in past years

Damn, I'll just choose to ignore the correction. I held onto that for so long. :(

Also, your sidewalks suck for dragging 6'4" 300lb men down.
 
Matlock said:
Damn, I'll just choose to ignore the correction. I held onto that for so long. :(

Haha, well I'm sure we've still got plenty of STDs running around this place. After all, there's still Mac Hall.

Matlock said:
Also, your sidewalks suck for dragging 6'4" 300lb men down.

I can only imagine what story you allude to here, and it probably involves either downtown or Campbell Hill. Or both.
 
The biggest problem with the article is that it's a completely made-up rumor with huge leaps of logic in its efforts to provide plausibility. Nintendo and Apple both using Wi-Fi and ATI graphics chips means they're working together on a secret project? Who's supposed to believe that?

The problems pointed out already (the overly dramatic tone, mislabelling the iPod as i-pod) you should take to heart as well, but the first thing you've got to do is provide readers real information. For instance, it really ticks me off when someone posts as a news item some online store (usually EBgames.com) putting a release date on an anticipated title, as if it's possible the store is "leaking" the release date and not just putting in a placeholder. You see the corporate blogs do that all the time because they have a post quota, and to their know-nothing bosses, that looks like good gossip.
 
Well, this is these are articles which I found when researching for my article. I dont have links for everything.






Rumor: New Entry in to the Video Game console world, Apple.


Apple. What do you think of them? Well, as it turns out, they might be trying to take a piece of the gaming pie with some sort of console. Joystick.com(http://www.joystiq.com/2006/01/03/bl...-game-console/(
is reporting this rumor, and it's interesting.

Now think. Sony has Microsoft. They battle it out with power, don't they? Nintendo has no true compition....unless this happens. Then Apple, also a company that innovates, will more likely have some type of gameplay evolution like the Revolutions. But, heres the scary thing: Apple has the resources to have BOTH power and innovation. What if they do? (I know they wont come this generation...but next-next-gen, maybe). Could be bad for Nintendo.

Heres something else to chew on. What have you noticed about the Revolution? Does the look seem like Nintendo? It actually does fit Nintendo -- but never before have they designed something so slick. But who has? Apple. What does everyone compare the controller too? I have heard it looks liek a cross between an iPod and a TV Remote. Reggie even mentioned Apple as a reason for his marketing tacktics, if you read about that (I did...marketing is AWESOME). I dunno....looking at this rumor, looking back at everything I know about the Revolution, makes me think that maybe Apple has something to do with the Revolution. Maybe they are suppling something....helping...I dunno. But this is just a rumor, some my own theory.

With that, I say good bye!

Blog debate: is Apple making a game console?
Posted Jan 3rd 2006 1:45PM by Christopher Grant
Filed under: Mac
What happens when Apple speculation and video game speculation meet: platform wars of biblical proportions! Under speculation here is whether or not Apple has any interest in reentering the console gaming arena with the expected relaunch of their diminutive Mac mini.
• Apple in the News proposed that a redesigned Mac mini could "advance over the game market, a market that Microsoft is trying so fiercely to conquer. With a new mac mini including a killer graphics board, Apple could relatively easily attract a large number of game producing companies."
• Our blogeagues over at TUAW responded saying, "Apple hasn't been interested in being in the gaming console market for more than a decade" referring to 1995s ill-fated Apple/Bandai game console, the Pippin. "Apple doesn't need to be in the gaming console market to succeed in creating a successful media center product."
• Cathode Tan offered their initial proposal of this very thing from February '05, and a further rebuttal of TUAW's post. They explain: why despite the failure of the Pippin, Apple still has its eyes on the game industry; why ports are necessary for success; and why Apple's attempts need not mirror Microsoft and Sony's war of attrition, but rather Nintendo's struggle for innovation. They also explain why Apple should be considering an entry into the console market: the Xbox can stream video, music, has iPod support, plays games, and is cheaper than a Mac mini; living room boxes should play games; and Apple already appeals to a younger demographic.
Until a new Mac mini is announced (next Monday?) this debate will rage on all across the Internets. We're going to stay out of this debate (we have families you know), but I will say one thing... what if Apple has a hand in Nintendo's Revolution (think Microsoft and the Dreamcast)? The system already looks like it was designed by Cupertino... discuss.

The media's crush on Nintendo
Posted Jan 12th 2006 9:59AM by Vladimir Cole
Filed under: Culture, Nintendo DS, Nintendo Revolution

Business Week asks a good question: "Jobs & Co. spark something bordering on a lovefest among the press. But as the good times roll, are reporters asking the hard questions?"
Read the article and replace every instance of the word "Apple" with the word "Nintendo" and it still rings true. Like Apple and Harley Davidson, Nintendo can literally bank on tremendous loyalty on the part of their irrationally partisan fanbase. This is a benefit that few product companies are lucky enough to enjoy. It has a lot to do with the fact that many of us were babysat by Nintendo during our formative years.
And yet, falling in love with a company is dangerous. By definition, falling in love with anything--or with anyone--results in a certain inability to perceive flaws, a certain suspension of critical thinking.
The parting shot in Arik Hesseldahl's piece is particularly spooky in how well it maps to our suggested rereading. We'll change one word, and quote it here: "As great a company as [Nintendo] is -- I'm often as guilty as anyone of falling for the hyperbole -- the pointed, skeptical, analytical, dispassionate, and yes, uncomfortable questions about this unusually influential outfit and its unique, legendary, brilliant, and complicated chief don't get asked often enough. And they should be, more often than they are now. Great companies deserve nothing less."
Got some good questions for Nintendo? Anyone?
[image credit: from "Nintendo et Apple un duo de choc"]
Tony DeRuiter writes: "The release of this new G4 is causing quite a stir in the video game community believe it or not. And not PC gaming, but console gaming. You see, Nintendo's next generation game console, has been rumored to be under the name of Star Cube, and in a cubic shape. Not only that, but seeing as how this Star Cube uses a CPU of the PowerPC architecture, and the fact that many of the development kits are Macintosh based, many have deducted that Apple and Nintendo have formed some sort of partnership. It does seem very odd that two companies have the exact same design idea for their hardware and both are connected in the similarity of their hardware internally. I thought you might be able to dig up some info or just run with this. You can find a whole mess of Star Cube info at places like:" -- Old article concerning Nintendo and apple

he Apple Connection: The Alliance Draft
February 22, 2005
by: Casey Ayers
Disclaimer: The proceeding article is editorial content. The views expressed are those of the author and do not neccessarily reflect the official position of the Advanced Media Network.

There's actually very little distinction between an artist and a scientist or engineer of the highest calibre…They've just been people who pursue different paths but basically are kind of headed to the same goal.
-Steve Jobs

Nintendo's goal is to increase the total number of game players in addition to serving current players. I know you're a fan of the iPod, a device that changed the music world while everyone else was focused on trying to create the perfect CD player. Likewise, Nintendo is paving a new road with new adventures on the horizon
rather than accelerating down the same old path.
-Perrin Kaplan

Something should be brewing. Something should be in the works to defeat the PSP. This certain something probably isn’t, but let us entertain the possibility for a little while. The below is a work of fiction, and is not presented as fact or the actual writing of the speculative author. The below is presented as a letter from Apple Computer CEO Steve Jobs to Nintendo Corporation, Ltd. President Satoru Iwata. I have dated it March 23, 2005…the day before the US launch of the PSP. I hope you enjoy the below, as it is a path Nintendo and Apple fans alike can truly hope for.

From: Jobs.Steve@apple.com
Date: 23 March, 2005 2:17 PM
To: Iwata.Satoru@nintendo.co.jp
CC: Arakawa@warioworld.com
Kaplan.Perrin@warioworld.com

Subject: A Coming Opportunity

>>>Hello, Mr. Iwata,

I believe that our two corporations have approached a crossroads. We share the fact that our core businesses have diminished through the years, but we have both provided our respective industries with some of the most startling (and most widely cloned) innovations in their histories. Though Apple’s computer division has certainly picked up speed with the recent release of the Mac mini and the newest Powerbook configuration, nothing can beat the success of a very simple and portable device of ours. Sound familiar? Just like you, sir, we entered the portable (music) market having no idea how huge the success would be. I believe that the success of the Game Boy was much the same for you. And it is your newest portable, the Dual-Screen, which prompts this correspondence.

I believe that we both have something significant to gain from joining hands on the portable entertainment front. Together, we can do what neither of us can separately; Nintendo and Apple, in alliance, can ensure that neither of our respective locks on the portable market are broken by Sony. I am sure that you witnessed Sony’s attempt to break into the iPod’s market share with their latest Walkman. It failed for the same reason any Sony technology fails: Sony required that everything work on their terms, their hardware, and their technology. Consumers are willing to deal with all of these, so long as they don’t have to notice it or it makes everything work proportionately easier. The number one flaw in their Walkman re-launch was their insistence that all MP3 files be reconverted into their proprietary format before use. This was a hassle for consumers, and they felt especially irritated by the fact that they just paid several hundred dollars for something that should just work. Thank God for our industrial design team and our coders; it’s their hard work that made the iPod and iTunes not only so symbiotic but so simple both in tandem and as individual products.

Yet Sony is not a company to make the same mistake twice. They have a new product emerging- one of which you are well aware, one which threatens both of us: the PlayStation Portable. This machine doesn’t require any extra encoding and works on their (you’ve got it- proprietary) Memory Stick format, which many consumers already use in their digital cameras. Though it certainly can’t hold the same amount of music as an iPod’s hard-drive, nor shine a light to even its admittedly-lacking battery life, it does provide competition to the iPod Shuffle, our new flash-based offering from day one. Yet the risk is that Sony will fully utilize their wireless capabilities with the PSP. If they work tirelessly, I have little doubt that they could come up with a rather ingenious system for digital delivery. Files could be downloaded straight to the PSP and its Memory Stick, but the purchase data could be stored in the consumer’s account, allowing them to keep a full database of purchases on their home computer. This would potentially leave a hole open that Apple would like to close. Obviously, we are working to incorporate wireless technologies with the new iPod designs in testing, but the newest, fifth-generation machines won’t be ready until the fall, and the technology won’t make it to the iPod Mini until mid-2006.

Music isn’t our only concern, though. Apple would eventually like to expand the iTunes storefront to offer movie downloads. Unfortunately, the MPAA is currently not coming to the table for negotiations, but as the sales at iTunes go up (330 million purchases and counting, not including the promotional giveaways from Pepsi and McDonalds), they are slowly beginning to coalesce. By this time, you are wondering how this has anything to do with Nintendo. The answer is quite simple: I propose two Apple-Nintendo co-branded features to be offered on the Dual-Screen.

First, digital delivery of content. Obviously, the first steps would be music via a mobile version of iTunes similar to the Motorola cell phone applications, followed by the ability for Nintendo to provide new game content through the service in a method very similar to Microsoft’s Xbox Live service. Of course, details of such a business plan are to be worked out later; I only wish to provide an overview of my proposal. However, this is almost an after-effect of my second bid:

Adopt the iPod platform to the DS. I’ve been taking a look at the DS from the technical side, and I think this is possible. If I understand it correctly, the DS features both an ARM7 and an ARM9 processor. In case you weren’t familiar, the iPod also runs on an ARM7 processor. After speaking with our software engineers, they’ve told me that at least in theory, it should be possible to emulate an iPod on the DS hardware, and the additional processing support of the ARM9 could open many new doors. The product design would be quite unique and logical. The top screen of the DS would display just as the iPod’s screen does. The bottom screen, which I believe is the one with touch-capability, would usually illustrate the click wheel found on the most recent iPod iterations. However, our designers have already begun to imagine the possibilities of such a device. As you may remember, Apple released the Newton, a PDA-like device, in the 1990s. While the device certainly had its share of pitfalls, one priceless utility came from it all- Inkwell. Inkwell is Apple’s handwriting recognition software. Even though it has aged, it remains the best in the industry, far superior to PalmOne and Microsoft’s offerings. This can also be applied to the DS, allowing users to write in the name of the song or artist or album they’d like to hear. This would bring a brand-new level of efficiency and ease-of-use to the iPod platform and would utilize the touch screen capabilities of the DS thoroughly.

At this point, you’re surely asking how all of this can be stored. That option lies largely on the ingenuity of our combined development teams, but I’ve come up with two scenarios, each with their own advantages and disadvantages. The first, and arguably easiest route is to create a high-density flash chip to be used in the “game card” slot on the DS. This could range from 512 MB to perhaps 1 GB. All of the iPod software could also be stored on this chip, making the process fairly efficient. However, you are aware of the costs of solid-state memory, and as I’m not familiar with your manufacturing process, this may or may not pose a cost issue. The other route Apple has seen as feasible would actually involve a hard drive. Though collaboration would be required to see if this is a workable alternative, I believe that a hard drive could be fitted for the Game Boy Advance slot on the DS. The latest hard drive designs from Toshiba and the like for our iPod mini may be able to fit snugly within a Game Boy Advance-sized cartridge. However, I doubt there would be room left for the software-holding chips, so this system would likely have to utilize the DS game card, as well. If I’m not mistaken, the game card is capable of utilizing the GBA slot for peripheral devices, which would make this a possibility.

The most elegant facet of the plan is music delivery. I was pleased to see you recently announced plans to bring your Mario Kart, Smash Bros. and Animal Crossing games online on the DS using its 802.11B, or Wi-Fi, capabilities. I must admit we have been tinkering with the Dual-Screen’s wireless capabilities behind the scenes, and I was happy to find that you use a standard version of 802.11B, as opposed to your proprietary “NLAN” for short-range use. This standard 802.11B would allow for easy connectivity between the DS and an OS X/Airport-equipped Macintosh. Using the same Wi-Fi capabilities you recently outlined, music could be wirelessly delivered to the DS using the encryption methods we perfected with the Airport Express AirTunes design. As such, a quick, easy delivery solution is already widely available. This would also allow for the purchase of music on the fly; consumers could buy music from the iTunes Music Store and download it wirelessly to their DS away from home. They could later synchronize the files with their home PC using the same 802.11b configuration.

At this point you’re surely asking why this is beneficial to Nintendo as well as Apple. First of all, we are willing to incur all of the costs of software development. We only ask your assistance in exploring storage options. This solution, combined with your own Wi-Fi strategy, will make the Dual-Screen far more appealing when compared with the Sony machine. The iTunes/iPod brand has already been well entrenched into American culture, and it is also seen as one of the coolest products on the market. The association between the iPod and the Dual-Screen can only serve to accentuate the profile of the Dual-Screen brand. We see a DS-iPod solution as a way to reach lower-end consumers, or to serve as a secondary system for pre-existing iPod owners. This psychology fits well with your current pricing strategy, and will keep the costs low, hopefully between $79 and $129 USD. In addition, I would like to expand this cooperative relationship in the future, allowing the Dual-Screen to have the same connectivity with either a computer or your next console as the PSP will enjoy.

Time is of the essence, Mr. Iwata. The PSP’s American launch is tomorrow, and while your latest announcements will keep the DS at a healthy advantage in the short-term, I fear that the PSP may gain ground as we approach the next few years and the new home consoles that will come with them. The DS-iPod collaboration can only serve to bolster your machine in the eyes of the consumer. And in the future, I believe Apple and Nintendo should explore more cooperative efforts. Apple would be very willing to help soothe out synchronization between your V-Pocket Dual-Screen organizer software and the wide range of organizing programs found on both Macs and Windows platforms. With PalmOne’s withdrawal of OS X support in the past few months, we have worked hard to provide new synchronizing solutions to keep reliant customers, and this would be easily adapted to your work on V-Pocket. Also, it is all too perfect that your current home system, the Gamecube, runs on an IBM PowerPC chip similar to those found in Macintosh computers. Friends of mine at IBM have told me that your company is considering dual-G5 processor architecture for the “Revolution”, and Apple would like to help with that.

The iPod has integrated the Apple brand into consumers’ pockets, as the iMac integrated us into the offices and dens of America, but we would like to expand that to apply throughout consumers’ entire homes. I daresay our designers have come up with some rather ingenious applications for your console that could inarguably put it at the top. HD-quality, wireless streaming of video via H.264 and 802.11N/G/B, the ability to play games online wirelessly, remote desktop operation, wireless gyroscopic control capabilities and emotion and voice-recognition programming are just a few of the many areas our companies should cooperate on. Aside from that, I would be honored to direct the iPod’s team of designers to collaborate with your employees to give the “Revolution” the look to match its power. Together, we would make a strong team, indeed. Apple would gain ground in the home computer market, and ensure its hold on the portable music industry. Nintendo would strike a hearty blow to Sony’s PSP, and ensure its victory in the current portable skirmish, as well as reinvent itself as a far fiercer opponent for Sony and Microsoft in the next console generation. Our motto is “Think Different”. I believe that Nintendo has always held to the same philosophy and will continue to in the future, and that is why I would be truly pleased if you accepted Apple’s offer.

Thank You.

Steve Jobs
Apple Computer, Inc.

Casey Ayers is the Editorial Content Director for AMN. This article marks the last edition of Advanced Analysis for DSA as changes in AMN's editorial format begin to take place. Look for Casey's work on GCA and DSA alternately in the first and third weeks of the month in his new column The Inside Track with Casey Ayers starting in March.

Nintendo and Apple find common ground
By Peter Cohen
A PowerPC chip inside, a slot-loading optical drive, built-in Wi-Fi and graphics by ATI. That could describe most of Apple’s Macintosh lineup these days, and it also describes, however superficially, Nintendo’s new Revolution console, coming to market in 2006. The comparisons between Nintendo and Apple go beyond hardware, however — both companies seem to have a profound love for creating an aura of mystery around their products and a sense of drama at their unveiling. And both companies are not only developers of their own hardware, but publishers of the software that runs on their platform.
Coming out of Nintendo’s media briefing on Tuesday, many of my fellow gaming journalists voiced their displeasure at Nintendo’s decision to keep the Revolution’s system specs under wraps, at least for now. It’s a common complaint heard from the computer industry press about Apple. Apple is notorious for keeping its hardware and software development plans secret until it’s darn good and ready to let the cat out of the bag. They’ve even been known to litigate against news sources that spill the beans.
Some journos took Nintendo’s silence on the Revolution’s specs as a sign of weakness — that perhaps Nintendo’s benchmarks aren’t nearly up to snuff compared to Microsoft’s forthcoming Xbox 360 and Sony’s entry for next year, the PlayStation 3. Apple has been criticized over the years for releasing systems that don’t compare as well on paper to their PC counterparts or installing slower video cards or other components than top-of-the-line PCs.
It’s the software
But to hear executives from Nintendo speak, the hardware isn’t as important as the software that runs it. That’s certainly a philosophy that Apple has put into practice time and again. The whole of Apple’s software, operating system and hardware form a gestalt that can’t be easily described just as a sum of its parts. That’s what we define as the “user experience,” and that was the message from Nintendo today: The user experience and the content is what’s important.
Nintendo isn’t leading the console hardware market in sales, but it does have a formidable arsenal of first-party franchises that are the envy of the video game world: Mario. Donkey Kong. Zelda. Metroid. The company is continuing to leverage these and other popular properties with the new console, of course.
As crucial as the user experience is, the development of games is vital to the success of a new platform as well. This extends farther than just the corporate real estate of Nintendo itself, but also to third party developers. And with games approaching the budgets of Hollywood movies in some cases, concerns over development costs have mounted. Nintendo promises developers that creating games for the new Revolution will be simpler, faster and less expensive.
That’s good news, if Nintendo can stay true to their word — because bigger budgets don’t make better games. If anything, big game budgets have the opposite effect — they stifle innovation, because the investors have more riding on the line if the games fail, and are less likely to take chances with new ideas.
Can a Game Boy shuffle be far behind?
Despite a strong initial showing by Sony with its new PlayStation Portable, Nintendo continues to dominate the portable gaming space. Nintendo hopes it can sustain that by attracting new gamers to the market, and its latest effort to do so seems to take a page from Apple’s playbook, by making the iPod mini equivalent to the Game Boy: The Game Boy Micro.
Coming out this fall, the Game Boy Micro is 4 x 2 x 0.7 inches, and weighs about 2.8 ounces. Equipped with a directional pad, play buttons and a two-inch LCD screen, the device can play all games compatible with Nintendo’s popular flip-top Game Boy Advance SP model. It doesn’t offer any new innovative gameplay features or embellishments, but it’s tiny.
Nintendo hopes the new Game Boy Micro will be a fashionable lifestyle accessory: “… it attracts attention and positions the image-conscious player as someone on the cutting edge of cool,” said the company in a statement. You’ll even be able to buy faceplates to customize its look, much in the same way that HP offers removable “tattoos” for the iPod.
For what it’s worth, I doubt Nintendo will be able to duplicate Apple’s success with the iPod shuffle. Even the smallest Game Boy still needs a display.
 
Imagine you were going to tell your story to your 7 year old little brother.

Dumb it down accordingly.
 
DavidDayton said:
Imagine you were going to tell your story to your 7 year old little brother.

Dumb it down accordingly.

Are you serious, I know thats what everybody is saying but why, then I just seem like some 10 year old kid.
 
BMAN said:
Are you serious, I know thats what everybody is saying but why, then I just seem like some 10 year old kid.
When you read instruction manuals, does the author sound like a 10-year-old or a mature, informative writer with a good grasp of the subject? Probably the latter. Just because you're very descriptive and easy-to-understand doesn't mean you come off as immature. If anything, the effect will be opposite.
 
One thing that seperates good writers from great writers is the ability to write professionally, while at the same time writing in a way that's easy to understand. Less is more.
 
When writing my old newspaper columns, I was told to aim for a 3rd/4th grade reading level. Writing became a bit of chore, especially when I wasn't allowed to use interesting sentence construction.

I was being a bit sarcastic in my earlier post; however, it is true that you have to strip down your writing for the sake of clarity. Websites and magazines should have a bit more leeway, though -- especially if they aren't paying you in the first place.

(I still maintain that fansites/etc. don't "hire" people unless they actually pay them.)
 
Yeah when I was applying we never got to how much I was going to be paid, I was mainly doing this so that I could put it in my high school portfolio and resume.
 
I am going to completely rewrite this article and post it on GAF in few days. Thank you everybody for your criticism, it is much appreciated.
 
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