Support NeoGAF

[twinturbo2]

Mock if old.

http://jalopnik.com/5877381/these-are-12-cute-dogs-barking-the-star-wars-imperial-march

 

[Handycrap101]

DAAWWWWW ewok

 

[sixteen-bit]

Volks really tends to make memorable Super Bowl ads. Good or not, you always can recall them.

 

[Phonomezer]

Previews for commercials?

Dogs barking a movie theme?

Oh dear.

 

[twinturbo2]

I just love the little Yorkie with the Ewok hat.

 

[vas_a_morir]

I love dogs.

 

[adamsappel]

This is for the new Beetle, right?

 

[AlexMogil]

DAT AT AT

Love it.

 

[Loxley]

The AT-AT dog at the end was great. I loved that mini-Vader commercial they had last year, looking forward to seeing what they came up with this time.

 

[twinturbo2]

DAT AT AT

Love it.

It's been done.

The black lab as Vader, though... DAAAAAAAAAAAWWWWWWWWWWWWW

 

[Kinyou]

Those dogs have a lot to do with their cars.


Kinda cool though that they're using "Das Auto" as marketing line.

 

[twinturbo2]

Those dogs have a lot to do with their cars.


Kinda cool though that they're using "Das Auto" as marketing line.

They've been using "Das Auto" as their tagline for a few years now, actually.

 

[Loxley]

It's been done.

The black lab as Vader, though... DAAAAAAAAAAAWWWWWWWWWWWWW

I just noticed the little dog to the left of the black lab is wearing Chewie's ammo belt, awwwwwww.

 

[RS4-]

 

[Axion22]

It got my dog's attention.

 

[ConfusingJazz]

I liked last year's commercial, and I can't imagine this being anything other then disappointing.

 

[victreeb3l]

that was pretty awesome. probably wont top the kid vader one...that was just too cute

 

[Auron_Kale]

Commercial was adorable. I liked how many of the various dogs represented some of the characters (like the gold one in the back as 3PO's chestplate, the white dog up front has a lightsaber, Chewie's belt, Ewok hat, Vader's chestplate, etc.) and AT-AT dog was awesome.

 

[R2D4]

A commercial for a commercial. Great.

 

[Wthermans]

There was no Daschund. That commercial sucks!

Spoiler

I liked it.

 

[Wazzim]

Someone, somewhere in Germany thinks this was a good idea.

 

[J-Roderton]

Ad teasers?

 

[Einbroch]

Someone, somewhere in Germany thinks this was a good idea.

That's weird. I'm not in Germany.

 

[IamMattFox]

Someone, somewhere in Germany thinks this was a good idea.

Got an ad for an ad of their cars posted on Gaf. I'd say the ad wizards have done their job.

 

[FairyD]

So are they making a star wars car or something?

Also, the video lead me to youtubing duel of fates. Haven't heard it in years, still the best thing about the prequels.

 

[andycapps]

So are they making a star wars car or something?

Also, the video lead me to youtubing duel of fates. Haven't heard it in years, still the best thing about the prequels.

Maybe the Android OS will be built into the car or something. Droid is an officially licensed name from Lucasarts.

 

[GCX]

Something about a teaser for an ad is incredibly sad.

 

[sixteen-bit]

Something about a teaser for an ad is incredibly sad.

superbowl ads are really expensive. perhaps they want to maximize exposure beforehand to make it more worthwhile, i dunno

 

[Divius]

Previews for commercials?

This. wat?

 

[brotkasten]

Maybe the Android OS will be built into the car or something. Droid is an officially licensed name from Lucasarts.

Everyone can license anything from Lucas now. Vodafone got Yoda to promote their RED box service (with a Lumia 800 Windows Phone).
http://www.youtube.com/watch?v=6obEMR_aRkA

 

[Snkfanatic]

Something about a teaser for an ad is incredibly sad.

Many people will watch the Superbowl just for the commercials. So no to surprising if you keep that in mind.

 

[ConfusingJazz]

This. wat?

Why not, Super Bowl commercials aren't cheap.

 

[PS3GamerKyle]

final nail in the centuries-old argument:

dogs > cats

 

[HammerOfThor]

Dogs better than cats confirmed.

 

[zomaha]

I thought it was a little pompous of them.

 

[Always-honest]

Pretty awesome.
Nice to see these dog-slaves do anything we people say.

Cats on the other hand.. they have a mind of their own.

 

[SteveWinwood]

I wish each dog was a character, heck maybe they are. But I saw a Viszla there!!!!!

 

[Dabanton]

I hope the 'creatives' who came up with that ad were payed exorbitant amounts of money it's such a stellar idea.

 

[Always-honest]

I hope the 'creatives' who came up with that ad were payed exorbitant amounts of money it's such a stellar idea.

I wouldn't worry about that....

 

[Milchjon]

I hope the 'creatives' who came up with that ad were payed exorbitant amounts of money it's such a stellar idea.

1. They probably should. They did their job and got a lot of exposure for the brand.
2. They most certainly aren't. The times of Mad Men are over. Especially for the lowly guys who probably came up with this. Advertising isn't a glamorous job (anymore)

 

[clemenx]

I thought the VW ad from last year (the one with the Darth Vader kid) was the most overrated ever, I don't get how it was talked about for months.
This one is much better and cooler.

 

[dskillzhtown]

So much hate in this thread for such a cool ad.

Though one of my dogs loses his mind everytime it is on TV.

 

[bengraven]

Many people will watch the Superbowl just for the commercials. So no to surprising if you keep that in mind.

That's pretty much me.

I'll be reading a book while surrounded by loud, beer pong playing family. Then the commercials come on and we'll all shut up and listen.

 

[Jamie OD]

Previews for commercials?

Dogs barking a movie theme?

Oh dear.

And it will cost millions of dollars to be shown on TV next Sunday.

 

[antonz]

VW ad is now available
http://www.youtube.com/watch?v=0-9EYFJ4Clo&feature=player_embedded

 

[twinturbo2]

VW ad is now available
http://www.youtube.com/watch?v=0-9EYFJ4Clo&feature=player_embedded

I have to agree with that guy, the dog is funnier than the Vader kid. But that's because I love dogs.

 

[The Elite]

Star Wars is popular again? Seeing a lot of Star Wars stuff lately.

 

[Souldriver]

Last year's ad with the Darth Vader kid was nice.

However, I don't understand who VW is making all their marketing Star Wars themed. Are they getting a money from LucasArts or Fox or something? It's just... weird.

 

[Bullza2o]

The teaser was awesome

 

[twinturbo2]

Star Wars is popular again? Seeing a lot of Star Wars stuff lately.

There's going to be theatrical re-releases in 3D, so...