I say right there that they need to/can do better. Hindsight, etc, etc. They have obvious areas to improve, like making Chinese accepted movies, that cater to that market strengths and are actually released there, not butchering films with the editing and committing to a mainstream vision that gives the audiences what they want and expect of these characters.
So sports aren't entertainment? That's exactly what they are. The reason people watch it's cause at their core they are entertainment. Athletes are paid as such, get endorsed as such.
So yes, I see you all like that fat guy at the bar screaming at the Olympic Athletes on how to do it right as if he was the authority on their discipline and not a low information observer. I'm too, but at least I seem to be aware of it while you have deluded yourselves in your ignorance.