[WC] Xbox's platform-agnostic approach has a huge, gaping hole — for the Xbox Ally and future devices, this is Microsoft's next big gaming challenge

Topher

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As good as Xbox Play Anywhere is, it's still indie studios doing the lion's share of the work here. Ahead of the Xbox Ally and OEM Xbox push, this probably isn't good enough.

The Xbox Ally is nearly here, but there's a problem.

Over the past few years, Microsoft has been pushing its Xbox PC platform more and more, leveraging both PC Game Pass and OEM-built PC gaming laptops and handhelds to push the platform. Many Windows 11 OEMs bundle PC or Xbox Game Pass Ultimate with their devices these days, and the Xbox PC app is preinstalled on almost all of these devices too.

For Xbox console users, there's often an added benefit thrown in. Xbox Play Anywhere (also known as XPA internally) is a program which encourages developers to submit games to the Microsoft Store with unified codebases that run across both Xbox consoles and Windows 11 hardware.

Additionally, users who purchase these games receive a license for both versions, complete with cloud saves that run across both platforms. Xbox Cloud Gaming is often also thrown into the mix — allowing you to access these titles from virtually anywhere.

It's an awesome platform, and all of Xbox's modern first-party games support it natively. However, the third-party support has been mixed at best.

Ahead of the Xbox Ally handheld launch and other OEM devices expected to arrive in 2026, Xbox Play Anywhere has yet to really receive any form of organic support from big publishers. That's a huge, and growing, problem for Microsoft's ecosystem efforts.

Xbox Play Anywhere, with caveats

The Xbox Ally is doubtless responsible for an uptick in comments and questions I've received recently about Xbox Play Anywhere.

The Xbox Ally is not an Xbox, despite Microsoft's "This is an Xbox" marketing campaign. It is a Windows 11 PC at its core, which means it will not run a huge portion of your existing Xbox library.

It will only run Xbox console games that have the "Xbox Play Anywhere" branding, found via the Xbox PC app. And yes, there are a lot of Xbox Play Anywhere games, over a thousand as of writing now. But, the quality of this list is another matter entirely.

The Xbox platform is increasingly split in two, between Windows 11 and the traditional Xbox development platform — although the bridges between ecosystems are shrinking. Games built for Xbox consoles are typically unable to run natively on PC, and games packaged for traditional PC environments are typically not able to run on an Xbox console natively either.

Microsoft's Xbox Play Anywhere program allows developers to submit packages for PC and Xbox versions under a single store listing, maintaining save file compatibility across both endpoints.

Microsoft says developers who use Xbox Play Anywhere see boosted engagement. Anecdotally, I can say that I prioritize purchases increasingly based on what games actually support XPA, but it's pretty clear that Xbox users on devices like the Lenovo Legion Go and ASUS ROG Ally represent a pretty niche audience. That audience will likely grow a fair bit when the Xbox Ally drops on October 16.

I've been surprised by how many messages I've received from people who are confused about what kinds of games this system will actually run. But in hindsight, it's pretty clear as to why.

Microsoft has been a strong advocate of backward compatibility for Xbox games, effectively promising backward and forward compatibility for all Xbox games since the Xbox One launch in 2013. Microsoft's next Xbox will also boast full backward compatibility, too. With PC, that's a little trickier.

Many had hopes that Microsoft would build its own Xbox handheld with full compatibility for our existing games, at least the Xbox One or Xbox Series S versions — alas we're getting a traditional gaming PC instead, at least for now. The problem is that a huge amount of AAA games simply don't support Xbox Play Anywhere.

This quarter has been absolutely stacked for high-quality game releases, including games like Cronos: The New Dawn, Hollow Knight: Silksong, and Ready or Not. All of these support Xbox Play Anywhere, too. But what do they have in common?

Xbox Play Anywhere seems to have won support primarily from indie studios and smaller teams

For some reason, Xbox Play Anywhere seems to have won support primarily from indie studios and smaller teams, and sees particularly strong adoption when Xbox Game Pass is included. Alas, big publishers like EA, Ubisoft, Take Two, and Capcom seem ambivalent.

Capcom brought across Resident Evil 7 and then largely dropped the program entirely — seemingly unconvinced of its worth. Square Enix has been very supportive so far with games like Final Fantasy 7 Remake, but dropped it for Final Fantasy Tactics.

I feel like this is becoming a particularly irritating issue as Microsoft pushes its PC platform more and more. Positioning the virtues of roaming profiles and platform agnosticism is particularly problematic when there's a competing platform poised to potentially do it far, far better ...

With Steam rumored to be eyeing the living room, Xbox is on the back foot

The issues with Xbox Play Anywhere honestly extend beyond simply having blanket access to Xbox games — we can't even get AAA devs to organically support the option to buy a separate copy on the Xbox PC store. Borderlands 4 dropped today, and is nowhere to be seen on the Xbox PC app. Capcom gave up on the Xbox PC store after launching Resident Evil 3 Remake, not even bothering to launch Resident Evil 4 or Village. That's a pretty striking indictment of the platform, in my view.

Microsoft's strategy increasingly seems to be pointing at Steam as a competitor, instead of PlayStation, and that's potentially problematic — Microsoft is positioning its gaming platform itself as a weaker version of Steam in that universe, particularly if Steam begins offering devices that can offer a capable living room experience.

Microsoft isn't stopping at the Xbox Ally when it comes to OEM devices. I've heard increasingly credible rumors that Microsoft could be lining up OEM Xbox-branded "living room" gaming PCs with partners for 2026. But, these devices will end up becoming defacto Steam devices, owing to the lack of native support for the Xbox PC ecosystem.

By pushing me towards PC, Microsoft is increasingly, and ironically, pushing me towards using Steam for a lot of my gaming experiences.

Right now, more than half of my gaming library is locked to my Xbox console, and doesn't support the "This is an Xbox" ecosystem Microsoft espouses.

If I truly want all of my games to be on all the devices I own — which is the ecosystem lifestyle Microsoft says I should want — wouldn't it be smarter for me, and anyone else who finds this idea attractive, to move to Steam fully?

With all the work Microsoft is doing to improve Windows 11 for controller gaming and TV-oriented gaming, without the ecosystem and developer support to back it, isn't Microsoft just enhancing Steam's position rather than its own? Steam is one living room PC away from effectively co-opting Microsoft's vision before it even gets off the ground.

Xbox PC and dev support: How can it be fixed?

A big problem stopping developers supporting the Xbox PC store is the sheer complexity over Steam. Submitting a game to Steam is simple and straightforward with minimal certification processes. Valve leaves it up to developers to manage their own quality, and the community is notorious for blitzing games that aren't optimized out of the gate. Borderlands 4 is falling afoul of poor optimization right now.

Microsoft, PlayStation, and Nintendo are generally more aggressive with ensuring a minimal degree of quality before a game hits the store, but it's not always perfect either.

Right now, developers I've spoken to have been pretty clear: they don't see a huge amount of upside supporting the Xbox PC platform natively, let alone "giving away" a dual license via Xbox Play Anywhere. For devices like the Xbox Ally, Xbox Cloud Gaming and Xbox remote play via an existing Xbox console can only go so far towards bridging the gap. Both are fine when you're at home, I'd have to defer to Steam to access most AAA games launching now and in the future due to the lack of Xbox PC support.

Developers I've spoken to have been pretty clear: they don't see a huge amount of upside supporting the Xbox PC platform.

Microsoft needs to do a lot more to boost visibility of the benefits of being in Xbox Play Anywhere, or even the Xbox PC app, from the outset. If there aren't tangible benefits, that needs to be solved too. Perhaps developers supporting Xbox Play Anywhere should get a bigger cut, or direct marketing support. The developer tools need to be improved perhaps too, and the simplicity of doing something as basic as publishing on the Xbox PC app or Xbox console itself needs to be vastly enhanced too.

We live in an era of rapid content digestion. The era of gatekeeping the platform and heavy-handed cert has handed an entire generation to platforms like Steam and Roblox as well, which prioritize access over polish. There's downsides to both approaches, for sure, but Microsoft's Xbox Play Anywhere strategy hinges entirely on having games to actually play.

Microsoft is ironically manufacturing an "app gap" by prioritizing this platform over fighting harder for new users on console ... and we know how that turned out for Windows Phone.



Jez has never been able to master the art of short, concise headlines, but he makes some good points. Seems he is getting hit with a lot of questions about Xbox. Confusion all around.
 
I had ASSUMED that every single recent Xbox game, 1st party or otherwise, would support Play Anywhere?
If what you say is true and that the big publishers are thumbing their noses at it, then things are worse than I thought. Xbox's future is Play Anywhere. But if big third parties just refuse to participate, that would kill that future stone dead.
 
As good as Xbox Play Anywhere is, it's still indie studios doing the lion's share of the work here. Ahead of the Xbox Ally and OEM Xbox push, this probably isn't good enough.

The Xbox Ally is nearly here, but there's a problem.

Over the past few years, Microsoft has been pushing its Xbox PC platform more and more, leveraging both PC Game Pass and OEM-built PC gaming laptops and handhelds to push the platform. Many Windows 11 OEMs bundle PC or Xbox Game Pass Ultimate with their devices these days, and the Xbox PC app is preinstalled on almost all of these devices too.

For Xbox console users, there's often an added benefit thrown in. Xbox Play Anywhere (also known as XPA internally) is a program which encourages developers to submit games to the Microsoft Store with unified codebases that run across both Xbox consoles and Windows 11 hardware.

Additionally, users who purchase these games receive a license for both versions, complete with cloud saves that run across both platforms. Xbox Cloud Gaming is often also thrown into the mix — allowing you to access these titles from virtually anywhere.

It's an awesome platform, and all of Xbox's modern first-party games support it natively. However, the third-party support has been mixed at best.

Ahead of the Xbox Ally handheld launch and other OEM devices expected to arrive in 2026, Xbox Play Anywhere has yet to really receive any form of organic support from big publishers. That's a huge, and growing, problem for Microsoft's ecosystem efforts.

Xbox Play Anywhere, with caveats

The Xbox Ally is doubtless responsible for an uptick in comments and questions I've received recently about Xbox Play Anywhere.

The Xbox Ally is not an Xbox, despite Microsoft's "This is an Xbox" marketing campaign. It is a Windows 11 PC at its core, which means it will not run a huge portion of your existing Xbox library.

It will only run Xbox console games that have the "Xbox Play Anywhere" branding, found via the Xbox PC app. And yes, there are a lot of Xbox Play Anywhere games, over a thousand as of writing now. But, the quality of this list is another matter entirely.

The Xbox platform is increasingly split in two, between Windows 11 and the traditional Xbox development platform — although the bridges between ecosystems are shrinking. Games built for Xbox consoles are typically unable to run natively on PC, and games packaged for traditional PC environments are typically not able to run on an Xbox console natively either.

Microsoft's Xbox Play Anywhere program allows developers to submit packages for PC and Xbox versions under a single store listing, maintaining save file compatibility across both endpoints.

Microsoft says developers who use Xbox Play Anywhere see boosted engagement. Anecdotally, I can say that I prioritize purchases increasingly based on what games actually support XPA, but it's pretty clear that Xbox users on devices like the Lenovo Legion Go and ASUS ROG Ally represent a pretty niche audience. That audience will likely grow a fair bit when the Xbox Ally drops on October 16.

I've been surprised by how many messages I've received from people who are confused about what kinds of games this system will actually run. But in hindsight, it's pretty clear as to why.

Microsoft has been a strong advocate of backward compatibility for Xbox games, effectively promising backward and forward compatibility for all Xbox games since the Xbox One launch in 2013. Microsoft's next Xbox will also boast full backward compatibility, too. With PC, that's a little trickier.

Many had hopes that Microsoft would build its own Xbox handheld with full compatibility for our existing games, at least the Xbox One or Xbox Series S versions — alas we're getting a traditional gaming PC instead, at least for now. The problem is that a huge amount of AAA games simply don't support Xbox Play Anywhere.

This quarter has been absolutely stacked for high-quality game releases, including games like Cronos: The New Dawn, Hollow Knight: Silksong, and Ready or Not. All of these support Xbox Play Anywhere, too. But what do they have in common?



For some reason, Xbox Play Anywhere seems to have won support primarily from indie studios and smaller teams, and sees particularly strong adoption when Xbox Game Pass is included. Alas, big publishers like EA, Ubisoft, Take Two, and Capcom seem ambivalent.

Capcom brought across Resident Evil 7 and then largely dropped the program entirely — seemingly unconvinced of its worth. Square Enix has been very supportive so far with games like Final Fantasy 7 Remake, but dropped it for Final Fantasy Tactics.

I feel like this is becoming a particularly irritating issue as Microsoft pushes its PC platform more and more. Positioning the virtues of roaming profiles and platform agnosticism is particularly problematic when there's a competing platform poised to potentially do it far, far better ...

With Steam rumored to be eyeing the living room, Xbox is on the back foot

The issues with Xbox Play Anywhere honestly extend beyond simply having blanket access to Xbox games — we can't even get AAA devs to organically support the option to buy a separate copy on the Xbox PC store. Borderlands 4 dropped today, and is nowhere to be seen on the Xbox PC app. Capcom gave up on the Xbox PC store after launching Resident Evil 3 Remake, not even bothering to launch Resident Evil 4 or Village. That's a pretty striking indictment of the platform, in my view.

Microsoft's strategy increasingly seems to be pointing at Steam as a competitor, instead of PlayStation, and that's potentially problematic — Microsoft is positioning its gaming platform itself as a weaker version of Steam in that universe, particularly if Steam begins offering devices that can offer a capable living room experience.

Microsoft isn't stopping at the Xbox Ally when it comes to OEM devices. I've heard increasingly credible rumors that Microsoft could be lining up OEM Xbox-branded "living room" gaming PCs with partners for 2026. But, these devices will end up becoming defacto Steam devices, owing to the lack of native support for the Xbox PC ecosystem.

By pushing me towards PC, Microsoft is increasingly, and ironically, pushing me towards using Steam for a lot of my gaming experiences.

Right now, more than half of my gaming library is locked to my Xbox console, and doesn't support the "This is an Xbox" ecosystem Microsoft espouses.

If I truly want all of my games to be on all the devices I own — which is the ecosystem lifestyle Microsoft says I should want — wouldn't it be smarter for me, and anyone else who finds this idea attractive, to move to Steam fully?

With all the work Microsoft is doing to improve Windows 11 for controller gaming and TV-oriented gaming, without the ecosystem and developer support to back it, isn't Microsoft just enhancing Steam's position rather than its own? Steam is one living room PC away from effectively co-opting Microsoft's vision before it even gets off the ground.

Xbox PC and dev support: How can it be fixed?

A big problem stopping developers supporting the Xbox PC store is the sheer complexity over Steam. Submitting a game to Steam is simple and straightforward with minimal certification processes. Valve leaves it up to developers to manage their own quality, and the community is notorious for blitzing games that aren't optimized out of the gate. Borderlands 4 is falling afoul of poor optimization right now.

Microsoft, PlayStation, and Nintendo are generally more aggressive with ensuring a minimal degree of quality before a game hits the store, but it's not always perfect either.

Right now, developers I've spoken to have been pretty clear: they don't see a huge amount of upside supporting the Xbox PC platform natively, let alone "giving away" a dual license via Xbox Play Anywhere. For devices like the Xbox Ally, Xbox Cloud Gaming and Xbox remote play via an existing Xbox console can only go so far towards bridging the gap. Both are fine when you're at home, I'd have to defer to Steam to access most AAA games launching now and in the future due to the lack of Xbox PC support.



Microsoft needs to do a lot more to boost visibility of the benefits of being in Xbox Play Anywhere, or even the Xbox PC app, from the outset. If there aren't tangible benefits, that needs to be solved too. Perhaps developers supporting Xbox Play Anywhere should get a bigger cut, or direct marketing support. The developer tools need to be improved perhaps too, and the simplicity of doing something as basic as publishing on the Xbox PC app or Xbox console itself needs to be vastly enhanced too.

We live in an era of rapid content digestion. The era of gatekeeping the platform and heavy-handed cert has handed an entire generation to platforms like Steam and Roblox as well, which prioritize access over polish. There's downsides to both approaches, for sure, but Microsoft's Xbox Play Anywhere strategy hinges entirely on having games to actually play.

Microsoft is ironically manufacturing an "app gap" by prioritizing this platform over fighting harder for new users on console ... and we know how that turned out for Windows Phone.



Jez has never been able to master the art of short, concise headlines, but he makes some good points. Seems he is getting hit with a lot of questions about Xbox. Confusion all around.
Are you crazy? You haven't to write a book, it's just a thread.
 
Play anywhere is great. But what incentive do the big pubs have to use it when they think (rightfully so in some cases) that there are plenty of people willing to double dip on the product?
 
It's an article

the office GIF
 
I just think this article isn't a good sign for Xbox Magnus.

It's a reminder that Play Anyware exists and that developers and publishers choose not to use it.

In other words, if Xbox Magnus doesn't have Xbox games on Play Anyware and relies on it to have "retro" games with the SX, it's not MS's fault.
 
The Xbox Ally is not an Xbox, despite Microsoft's "This is an Xbox" marketing campaign. It is a Windows 11 PC at its core, which means it will not run a huge portion of your existing Xbox library.
How many graduations someone needs to know that?!

Also, can you imagine if Microsoft is porting major tittles to PC and even Sony is collaborating on that and without a unique machine?!

Oh, they are doing that!? Holy shit! Nobody saw this coming
 
No shit. The market for these Xbox labeled PCs is borderline nonexistent. PC gamers have chosen steam. They don't want their library fragmented across multiple platforms/accounts.

And the play anywhere thing doesn't matter in a world where hardly anyone buys Xbox consoles and builds a significant library there. Most of the remaining Xbox users are probably just on gamepass or playing f2p stuff anyway.
 
It's a pretty good article. Me and my work mate who's a steam guy were discussing about the rumoured steam console and how that will make them a big competitor to Microsoft, and how all these years of fighting playstation, it's allowed steam to go about their business.
I'd say if steam starts releasing consoles and more decks all coming with steam os, it could be a big problem for Microsoft. They could also serve as a big problem for playstation too
 
Jez is always coming with the insight after everyone already has


Play Anywhere has been around for about 10 years and devs have and will not adopted that shit.... again: What publisher is going to give their games away?

Also, You can't even buy Borderlands on The Xbox/MS PC store?... 😬
 
With good cause, if Xbox PC doesn't beat Steamdeck and the upcoming Steamboxes then it could be the end of the Xbox brand and lineage.
I also see a possibility that if Steam OS doesn't work on my RTX 4070 or future Nvidia card. Steam's future could be in a pickle.
Or at least Nvidia's future in PC gaming could be in a pickle.
Pickle. Thats a fun word.
 
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If I truly want all of my games to be on all the devices I own — which is the ecosystem lifestyle Microsoft says I should want — wouldn't it be smarter for me, and anyone else who finds this idea attractive, to move to Steam fully?
This bit is weird. Moving fully into Steam, or any other launcher, just means having access to less of your games and doing repurchases and dealing with more hurdles for games from other launchers and services.

What he seems to want is one menu for everything. That ain't happening on any launcher connected to a store unfortunately. They all stumble on outside launcher content.

I started using Playnite instead. Gives me access to all my Steam, Epic, Ubi, Microsoft games in one spot, and I can also browse uninstalled games and Gamepass games and install and play from the same menu. It's quite fantastic tbh. It'll be interesting to see if it works on the Ally, booting straight into Playnite without ever seeing the Windows desktop would be transformative, hopefully MS ain't locking that to just Xbox App.
 
Third parties are going to want a good reason to develop their games for both Xbox consoles and PC (using their store). I think this is one of the key reasons behind Microsoft's acquisitions and expansion of their XGS publishing division. They are trying to play the long game, but they're going up against Valve so it's an uphill battle.
 
Jez is only realizing now that Xbox as a console is dead....

Poor boy

MS is just a third party publisher like any other that puts a sticker on OEM PCs now
 
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The Steam console should be their worry. Especially if it doesn't charge for online gaming.

I'm curious if Sony pulls back some PC support if Steam releases a console.
 
There is no incentives for publishers to essentially "give away" their games through Play Anywhere.

What is the point of giving away your game on say Windows Store or Xbox when otherwise someone might double dip and really, :rd party sales on both Xbox console and Windows Store aren't great in the first place.
 
I had ASSUMED that every single recent Xbox game, 1st party or otherwise, would support Play Anywhere?
If what you say is true and that the big publishers are thumbing their noses at it, then things are worse than I thought. Xbox's future is Play Anywhere. But if big third parties just refuse to participate, that would kill that future stone dead.
why would a publisher give a shit about play anywhere? Especially with shrinking Xbox sales and rising Steam sales?
 
I'm skeptical even all new first party games will be Play Anywhere. It would make sense but would mean they actually decided on a firm identity/direction without straddling everything at once which is hard to believe.
 
why would a publisher give a shit about play anywhere? Especially with shrinking Xbox sales and rising Steam sales?
Spot on. I cannot understand why anyone who supports Xbox doesn't understand that the VAST majority think of Xbox as a console only. That is ALL the VAST majority of us ever really wanted. Why have a Series X/S AND a PC to play the same game? Just own 1 or the other. They have split their focus into too many places and lost sight of their biggest market- console gamers.
 
I also see a possibility that if Steam OS doesn't work on my RTX 4070 or future Nvidia card. Steam's future could be in a pickle.
Or at least Nvidia's future in PC gaming could be in a pickle.
Pickle. Thats a fun word.
Steam doesn't need to run on Steam OS for nvidia and just needs a windows pc. The only way that would happen is if steam suddenly stops working on windows pc's which they wouldn't do because a good chunk of their base is on windows pc's.
 
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I'm getting the xbox rog ally x as a upgrade/replacement for the Steam deck, and will use Steam on it like 90% pr cent.

I had the Legion Go at some point, but that thing is a tad too big, and since the new one is even bigger/heavier, that's out of the question.
 
Steam doesn't need to run on Steam OS for nvidia and just needs a windows pc. The only way that would happen is if steam suddenly stops working on windows pc's which they wouldn't do because a good chunk of their base is on windows pc's.
I just mean, Steam OS needs to get Nvidia support.
 
Xbox's approach is trading short term gains of first party sales for less in their Xbox store. Time will tell if it pays off as they were bleeding sales there already.
 
It's a pretty good article. Me and my work mate who's a steam guy were discussing about the rumoured steam console and how that will make them a big competitor to Microsoft, and how all these years of fighting playstation, it's allowed steam to go about their business.
I'd say if steam starts releasing consoles and more decks all coming with steam os, it could be a big problem for Microsoft. They could also serve as a big problem for playstation too

If steam enters the ring it could be a problem for everyone but they would need to do it right.

Games just need to boot in a steam box profile. Simpler than a steam deck and it could be huge.
 
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Next-gen, devs will only need to develop for PC for their games to work on Xbox.
Play anywhere will be limited as a last-gen /old games problem.
 
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I just mean, Steam OS needs to get Nvidia support.
Nvidia makes too much money to give a shit about steam OS. And for the price steam is paying AMD will be much cheaper. There's a reason why Sony and Microsoft don't fuck with Nvidia either. I mean look at Nintendo Switch 2 a lot of their third party games are playing worse than the steam deck and the switch 2 uses Nvidia hardware that's supposedly stronger.
 
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Home console
Valve is a small company. They have ~ 300-400 employees. As it is, I have no idea how they manage to support all the shit they do.

This is why you don't see constant hardware rollouts and changes, they don't have the people for it and the company structure is not designed for growth.
 
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