http://news.yahoo.com/news?tmpl=story&u=/ap/20040709/ap_on_bi_ge/burger_wars_1
COLUMBUS, Ohio - The burger wars aren't being fought with hamburgers, but with salads. Wendy's is neck-and-neck with rival Burger King, poised to take over as the nation's No. 2 restaurant chain behind McDonald's, analysts said Friday.
But its burgers aren't what put the company there. Analysts say the chain's salads and atmosphere attract adult fast-food eaters, a market not covered by McDonald's often kid-focused strategies.
Since introducing its Garden Sensations salads in 2002, Wendy's sales have been catching up to Burger King more quickly. The chain offers six specialty salads, ranging from Taco Supremo to Mandarin Chicken. Burger King's menu has just two Fire-Grilled Garden and Caesar salads.
U.S. sales at Wendy's hamburger stores last year were about $7.3 billion, while Miami-based Burger King's had sales of about $7.9 billion during the same period, according to estimates by Technomic, a Chicago company that tracks food service industry trends.
But Peter Oakes, a restaurant analyst with Piper Jaffray, said his estimates showed Wendy's and Burger King in a dead heat for 2003 sales at $7.3 billion each.
WOO! Go Wendys! Go Wendys!
COLUMBUS, Ohio - The burger wars aren't being fought with hamburgers, but with salads. Wendy's is neck-and-neck with rival Burger King, poised to take over as the nation's No. 2 restaurant chain behind McDonald's, analysts said Friday.
But its burgers aren't what put the company there. Analysts say the chain's salads and atmosphere attract adult fast-food eaters, a market not covered by McDonald's often kid-focused strategies.
Since introducing its Garden Sensations salads in 2002, Wendy's sales have been catching up to Burger King more quickly. The chain offers six specialty salads, ranging from Taco Supremo to Mandarin Chicken. Burger King's menu has just two Fire-Grilled Garden and Caesar salads.
U.S. sales at Wendy's hamburger stores last year were about $7.3 billion, while Miami-based Burger King's had sales of about $7.9 billion during the same period, according to estimates by Technomic, a Chicago company that tracks food service industry trends.
But Peter Oakes, a restaurant analyst with Piper Jaffray, said his estimates showed Wendy's and Burger King in a dead heat for 2003 sales at $7.3 billion each.
WOO! Go Wendys! Go Wendys!