Lol this argument again?Except generally professional athletes are neither born in, or currently apart of the community their fans are apart of, it hasn't been the case in decades, except for exceptions like green bay. Even at NCAA levels you have a hell of a lot of players who are not really apart of the wider academic community.
The inclusionary and tribal aspects are brilliant commercial ploys. "They" takes just as little effort to say as "we."
Again, players usually have nothing to do with it. Real fans root for teams regardless of who is playing or in the office. And who gives a fuck where a player is from in the first place?