Reality, as according to scientific models and mathematica, is a construct designed to make the world more palatable for Western society. In the backwaters and third-worlds here on Earth, anyway, people still operate from a perspective that fully-recognizes illusion and subjectivity as the core of their lives. And, in those places, the mortality of concepts, ideas, and symbolic exchange between life and death is something of importance.
Baudrillard was a genius. And I'm only a master thinker (though that's fine too).