I'm not familiar with that brand. Is it well known?
I think more than anything that's the most important factor. If it's a lesser known brand I doubt too many people will complain, because there aren't that many Twitter Woke points to be gained from complaining about some product most people haven't even heard of.
Like I though at this point people would be demanding the owners of Lucaffe to be publicly executed or something. But I guess the brand just isn't that well known: