8/10
The Good:
Outstanding fit and finish
Generously sized battery
Play To media streaming legitimately useful
The Bad:
Generic LCD is a step behind Super screens
Awkward microUSB port cover
Smallish power button
Wrap-up
We feel somewhat odd giving such a high grade to a device that really brings nothing new to the table in terms of hardware. LG might be making gorgeous retina displays for a certain other phone maker, but that IPS goodness is nowhere to be seen here. The camera is also only mediocre, while the internal spec can be had on literally any other Windows Phone 7 device. What's really got us hooked, however, is the inescapable feeling of a quality piece of mobile kit. From the very first time we picked it up, the Optimus 7 has been delighting us with its look and feel and that emotional connection just refuses to go away. It's a minimalist interpretation of what the best possible Windows Phone should be like, and its small design flourishes are augmented with an almost perfect record of intelligent design decisions. Throw in the actually valuable Play To media streamer and the fun Panorama Shot from LG's own software labs, and you get a very competent contender. It's hard to quite crown it the finest WP7 launch device -- after all, Samsung's Omnia 7 has a bigger and significantly better display -- but the LG Optimus 7 might just be the one we most enjoyed using.