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[Majine]

Microsoft appears to be making plans to rebrand the Windows Store app/marketplace as the Microsoft Store, a name which is already in use by the company’s physical retail locations and online store that sells software and hardware.

The change has been spotted by Windows Insiders in the Release Preview Ring who noticed the icon and name change after installing the latest update. It’s entirely possible that Microsoft is simply testing the change to gather feedback from Insiders but rebranding such as this is usually already locked-in so it’s likely that all Windows 10 users get this change eventually.

The current Windows Store app on Windows 10 is limited to media, apps, games, and (in some regions) ebooks. This name change could hint at plans to sell hardware directly through the Store app. In fact, the Store section of the Xbox One dashboard already does this by offering users games, music, apps, and movies to purchase in addition to Xbox One hardware accessories such as controllers. It would be a natural evolution for Windows 10 to start doing the same.

Good luck this time.

Spoiler

I'm sure it'll still suck

 

[Kabuki Quantum Lover]

This definitely won't get confused with the Microsoft Store.

 

[Majine]

This definitely won't get confused with the Microsoft Store.

I'm sure the endgoal is that they will sell Surface computers in the digital store as well.

And at that point, it doesn't matter.

 

[Hockeymac18]

This definitely won't get confused with the Microsoft Store.

If they build it correctly, there could be a good cohesion between the physical stores and this online store.

 

[Fox318]

If they build it correctly, there could be a good cohesion between the physical stores and this online store.

I could see this being pretty cool if done the right way.

 

[digitalrelic]

Makes a lot of sense. There really needs to be no "Xbox Store" separation anymore either IMO. It should all just be Microsoft Store.

 

[kirblar]

Makes a lot of sense. There really needs to be no "Xbox Store" separation anymore either IMO. It should all just be Microsoft Store.

Yeah, this is actually a good branding decision.

 

[jelly]

I guess it makes sense, Microsoft store online and retail stores is easy enough to understand.

 

[Yohane]

They should have rebranded it to Windows Shopping

 

[Orta]

Apologies for bumping a thread so old but I didn't want to waste another one on my problem.

Have any of you folks had a well documented problem whereby you can't actually open the MS Store app through Windows 10? I own a few games bought through it but the app won't open, therefore I can't install them. I've tried every single official and unofficial fix under the sun short of a full OS reinstall but nothing works.

Can any of you shed light on this problem?

 

[Valonquar]

Settings, search reset, reset PC, choose to keep files.

 

[Cunth]

inspiring

 

[Gp1]

It should be "rebranded" as a working piece of software.