All of the Spider-Man talk of different Spider-Universes, has made me realized that Homecoming is not an interesting movie from a marketing standpoint. There is no real hook that ties it together other than it being another Spider-Man film. Any of those suggestions would have been more interesting than what we got with Homecoming.
I think the first two are smart movies relatively. I don't think the third one is. Combined with the fairly deceptive title, poor pacing in the second half and just generally not being remotely as good as either of the first two movies, to me it's fairly clear why it's not doing so well legs wise. It just isn't an interesting summer blockbuster to watch compared to the other stuff out there. Which is crazy for me to say because Dawn in theatres was fucking amazing. But I had dudes walk out in the second half of War like I've never seen before in my theater because so many people were bored.
War is more of an artsy, slow-style film than Dawn, which is calculated action movie, as where Rise is a typical summer sci-fi. People should learn to have patience when watching movies, but we barely can get adults to read a book, yet tolerate a decently written slow film. The War is about the human vs. human war, and while it's not what the audience was expecting, it's still a war.
However, I think it's defintley a step-down from Dawn, and maybe even Rise. One of the biggest reasons is that suspension of disbelief is ruined multiple times throughout the film. Another problem is that there is only one interesting plot point
. Woody Harrelson also needs better development, as do the human characters. I would also the ending was underwhelming, and that I left leaving that movie unsatisfied.