This is the only proper reply. People are volunteering their money to him. They’re fucking morons with zero self-control or patience.
Buyers have the right to buy how much they want. Retailers have the right to limit those purchases however they want.
That's not what it's about - if people want to spend $1200 on a scalped console, that's their call. My issue is that what he's actually doing is siphoning stock out of the general market, inflating the price and creating a premium a goods market available to people who can afford it. It's like if you wanted a pool for the kids for the summer, because everyone was in lockdown and they were bored, and you found one you liked for the right price, but nowhere had it in stock, because Max had a side hustle and bought up a few hundred and was busy reselling them on eBay to line his own pockets.
And he's getting the edge in direct-to-consumer purchases by paying off retail insiders for scoops on shipments and signing up to premium Discord servers where scoops are traded. He can do this because he's making enough money from the venture to justify it. But if you just a regular person, looking to buy something, you have to pay his inflated prices or go without.
This isn't 'hustle' - this is a small number of people using underhand measures to siphon stock out of the market, increase demand and manufacture economic scarcity, which they leverage to make exorbitant profits. Sure, it's not medical supplies he's scalping but the principle of the thing is shitty and self-serving and I'm sure little Max will grow up to be just the sort of entrepreneurial twat who exploits his staff and colleagues, liquidates failed business and sinks his cash in elegant tax avoidance schemes that make sure the government sees barely a cent.
TL;DR:
"Hey, Max, what's your business model there?"
"Oh, this? I deliberately and underhandedly inconvenience ordinary people and then charge them a fat premium to get that convenience back."
"What if they can't afford to pay that?"
"I find some sucker that will."
Gotta respect that hustle, though...