I really think the WWE Network could be a landmark moment for the television industry looking back in 10 years if it works out the way they want it to. All the talk about how people want content providers to sell their content a la carte so they can stop paying absurd prices to cable companies. To this point content providers have been timid and scared to go out on a limb and be the first to defy the business model that has worked so well for the past, well, ever. If WWE does this and it succeeds to a great degree, I really think you could see companies like HBO, Showtime, etc. trying this model out of allowing people to subscribe without cable. And I think that is why cable companies have been threatening WWE, because they know what success of this model could mean for them. That's why DirecTV came out against it, and why Dish isn't carrying Elimination Chamber. Cable companies are so scared of the OTT method, so they are praying that this fails.
Of course, I could be completely wrong, but that's how I see it.