xbox/microsoft don't understand that most people opportunistically use game pass to hit some games they play and then run off. me and a lot of my friends do this. we will never be the "monthly subscriber" customer they envision us to be. never. and I'm pretty sure more than half of subs come from such people like us
game pass model is simply not sustainable.
I say the same thing for ea play pro. it is not sustainable. i paid 5 bucks (local price) to play dead space remake + nfs un bound + jedi survivor. 3 games that I will never ever play again, nor I will need to. it is just a broken model. I won't sub to ea play pro for years, never ever. even if i were to pay the non localized price of 15 bucks, it would still be a a steal. 15 bucks to play 3 aaa games for 1 months, finish them and never look back..
most people like me stacks games (2-4 games) and play them back to back and escape the sub.
i do the same with netflix (hence why it is also unsustainable)
I just see no value to see hold me there. why would I keep paying for ea play pro for example? or Netflix, once I'm done with it? no point. that's why they will never achieve those "active subscription" goals unless they can mythically output 2-3 80+ metacritic games EVERY month which is impossible
i will gladly do the same with ubisoft + sub lol. i will hit new ac game and run off. they're just ruining game's sales