I've done a fair bit of line camping, for various things(not just games), but one of my more memorable ones wasn't for a launch. It was a cold November night, a year after the Wii launched. I wasn't even waiting for myself. I was waiting to get a Wii, for my godson, for Christmas.
TRU got a shipment, and was opening at 8am. I was at a party the previous night, and decided I wouldn't even sleep, and just head straight to TRU, after the party. I left the party (which was still going on) around 2:30am, and got to TRU around 3:00am. There were already a line of cars parked at the redzone curb, in front of the store. Everyone was in their cars. No one was actually waiting outside. I was around the 17th person there.
So, I parked in a proper parking space, and headed toward the TRU entrance, decked-out in my snowboarding gear, collapsable seat, and DS. As I was walking toward the entrance to set-up camp, some woman was honking at me from her minivan, which had been idling in line (probably had the heater running). I keep walking, and she furiously gets out of her cozy van, waving and yelling at me to get back in my car and get in line with everyone else. It dawns on me that she must've been the mastermind who convinced everyone else to illegally park in the redzone, so they could all wait in their cozy cars. I politely tell her, "Sorry, but I'm going to wait out here. I don't want to risk losing my spot, when more people start showing-up. And I don't want to get a ticket for parking in a red zone." She was furious, and went storming back to the caravan of cars, telling them about the "asshole" who insisted on actually waiting at the entrance. Seeing that I wasn't budging, and other customers showing up to the line with me, the caravan relented. They all parked and got out of their cozy cars to stand in the proper line. They were pissed and asked if I would at least get behind everyone who was already there before me. I said, "Sure. As long as you're waiting in line."
So, as the night wore on, the minivan woman continued to tell later-arriving customers that they had to wait in the cold, due to the "asshole" in the snow gear. Most people didn't even care. They came, expecting to wait in the cold.
There were about 75 people in line when, at 7:30am, a TRU manager came out to give the first 30-ish people in line a voucher, guaranteeing us a Wii, when the store opened. This would prevent people from stampeding into the store, at opening. Not 3 minutes after, the minivan woman sold her voucher for $100, to a lady and her daughter, who innocently came only 15 min before opening, expecting to get a Wi. Everyone watched her incredulously, as she smugly walked to her minivan, and left.
Apparently, like me, the majority of the line campers were buying Wiis for kids or other people. However, most of them didn't have a clue what they needed, in addition to the system, itself. I turned from "asshole" to hero, as I was the guru, helping everyone make sure they didn't miss things, like extra Wiimotes and Nunchuks.