I think with the fact that (especially here in the UK) most online stores are more competitive than high-street retailers, people are more inclined order it and then recieve it on the day of release, or if they are lucky, the day before. Or if they are super lucky, a couple of days before. I remember last year that (I think) GAME shipped it early which meant people got it before release. Activision weren't happy!
It's only the hardcore / jobless who attend midnight launches now-a-days!
It's only the hardcore / jobless who attend midnight launches now-a-days!