Nearly every game site is going through this process where they got a huge surge of hits and traffic because of the start of a new console generation, and now we've transitioned out of that there's nothing left outside of an increasingly irrelevant yearly E3 show that traditional outlets can offer mainstream audiences that YouTube and streaming can't.
See Polygon, who in the last year have shifted their content focus away from editorials and longform features and increasingly towards clickbait (and I mean actual "non-news, misleading, vague, or inflammatory headline" clickbait, not just "Polygon person said dumb thing") type articles, including non-games related stuff (notable examples in the last few months have included the Mario Kart 8 sales thing, a tag team review of Dawn of the Planet of the Apes in which Ben Kuchera misremembers characters and completely mutilates a biblical simile, and a Chris Plante "feature" in which he links and describes an old wacky Garry's Mod vid he found on YouTube with the headline focusing on a sex joke in the first ten seconds).