Thing is, hype isn't always to deceive people into buying something they know will be bad (well, maybe on the publisher side it can be this, but I mean on the media side of things). They genuinely are excited for the game. They can't know how the final game will turn out until it's actually done, just like we don't know. My issue I think, is that I think as gamers, the media needs to step back and stop letting their excitement effect their work. I know, that sounds like an impossible thing to ask. I guess what I'm really trying to say is, I don't think the press should be participating in the hype machine part of the marketing.
It's cool to report on a game, but some of the fluff pieces are really gross.
