interesting (long) piece from Gruber on Apple Watch:
http://daringfireball.net/2014/09/apple_watch
There's some good parts to that, and some critical thinking about how this new market will guide Apple and what sort of positioning there will be, but it's buried under a lot of other things that really throw off the tone.
ehhh…. I think he’s forcing himself to be too optimistic on the potential of the software, whose true power will be revealed at a later time. I think the screen size of a watch limits functionality more than anything else.
I did not know the gold watch was solid gold. I thought it was plated. jesus h christ. that thing is gonna cost a fortune.
I also hope he’s way off on that steel version pricing guesstimate because that’s the only model I would consider and there’s no way it’s worth 1000 bucks. Half that, maybe, if I was in a suggestible state of mind.
Honestly, he seems to think that they'll be sold at a premium like you see the traditional watch industry, and I'm definitely not of the same mind.
He's looking at it like it's a standalone device - like a traditional watch is - despite the fact that it clearly is not and was never designed to be. He can claim to the contrary, but Apple Watch IS a companion device. It's just a really good companion device.
But because it's a companion device, I could see Apple taking less margin on them than they would on an iPhone, just to get them on more wrists. It requires compatible iPhones to have a market in the first place, so it would make sense to reduce a barrier to entry as much as humanly possible. Sell someone on the watch and you've sold them on an iPhone, so take your margin where it's easier to get it. Just my thought, anyways.
He does make a very good deduction about the possibility of Apple-sponsored trade-ins, though. It is highly conceivable that they would offer that for the gold Edition watches, if not for all of them, given the rarity of the materials used to make them. Upgrades I'm iffy on, but a trade-in program is sounding like a likelihood.
There may be lines… for the sport model at 350. or any model that’s not 5 figures, really. Not iphone lines, but lines.
I don't even think the Edition collection will be sold at Apple Retail Stores to begin with. I think you'll see them instead at Neiman Marcus, Saks Fifth Avenue, Holt Renfrew and stores of their ilk.
Yeah, I'm an apple fan - and that Apple Watch piece made my eyes roll several times. Apple is not a tech company, what?
Not STRICTLY a tech company is probably a better way of saying it.