So why doesn't Sony advertise their resolution advantage?
- Thread starter Arc
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Again, last year. Where sales at least in the US were roughly equal. The gap has grown since then.
Try again.
Head.spawn
Junior Member
So are you saying the bad word of mouth and the negative launch stuff, DRM etc etc didn't matter?
someguyinahat
Member
Because it could backfire on them, like the Atari Jaguar?
Dr. Black Jack
Member
So a terrible public perception of your product magically vanishes at the start of a calendar year?
If Microsoft hadn't botched the X1 reveal and E3 2013 so badly they wouldn't be in the situation they're in. Again, it's not rocket science. You can't expect to have a huge sales lead over a competitor when you're playing damage control against them for a year.
It certainly mattered for initial momentum, but by November and December?
No, there's no evidence that it did. Sales were incredibly strong in the markets where Xbox is strong, the UK and the US -- during the first two months.
The farther away we got from the DRM clusterfuck, the more the gap grew.
Why?
Show the evidence. The sales trajectory points to the opposite. Unless your argument is that somehow the impact of public perception *grew* over time?
At what point do people simply realize "my demand curve does not reflect the market's" instead of bending over backwards to come up with esoteric public perception explanations?
Head.spawn
Junior Member
Nope, apparently that had no affect..
try again.
They had to do launch a PR campaign to combat the fud that still existed. It was all over the place.
The people that bought at launch were buying regardless. It's not like the games have suddenly gotten worse since launch.
Mass Effect
Member
People think this? That's pretty crazy.
He never said power leads to a "ton more sales," only that it does matter to a certain extent.
Superior multiplats on 360 for years probably helped it out quite a bit. Regardless of whether it was more powerful than the PS3 or not (or vice-versa), the narrative of games being "better" on 360 helped lead to better sales.
Dr. Black Jack
Member
http://en.wikipedia.org/wiki/Momentum
Also, you just betrayed your own point: the X1 was only on sale in a few markets, and when the PS4 started to go global it started pulling ahead in sales. It's like magic
TheDarkKnight774
Member
Mostly because I think it's already well known that the PS4 is more powerful.
Mobile Suit Gooch
Grundle: The Awakening
We're getting old.
I doubt third party companies would like that as it would probably impact the sales of games on the other consoles. Not a good idea.
makingmusic476
Member
I think there's a large number of people that fall between the pixel counters and the people that don't care about graphics at all. Some of these people have heard that there's a power gap, and it does sway their opinions, even if, when it comes down to it, they might not be able to discern between 900p and 1080P without looking at both versions up close and side by side.
Having an ad pointing out that ps4 games are "more HD" than their Xbox counterparts, with some numbers on the side, could be effective.
Having an ad pointing out that ps4 games are "more HD" than their Xbox counterparts, with some numbers on the side, could be effective.
...no, that's not what happened. Forget other markets -- Why did the gap grow since January, in the US only?
Dr. Black Jack
Member
You obviously have an answer in mind, so just post it and stop acting like an obtuse fuckhead.
I proposed the answer on my very first post: one of the four, at the very least, is not true.
I would appreciate toning down the insults.
RowdyReverb
Member
Might piss off publishers who couldn't achieve 1080p for their game since they wouldn't be eligible for the special sticker.
freshVeggie
Member
Like mentioned before, the people who care about power differences already know PS4 is more powerful, so there's no need.
And for the "casuals" it's gonna backfire when - inevitably - games will come which are sub-1080p. It's not in Sony's hand to market its console as the 1080p console. Xbone also has full-hd games and believe it or not, that stupid tweet about 1080p-output-rhetoric would be used by MS-PR to deflect from a possible Sony-PR.
But most of all, I think there are much easier ways to promote PS4 as the "better" or even more powerful console than resolution.
Unlike Apples Retina-PR, it's flat-out a lie to market any console as the definitive full-hd console. At some point games will go sub-1080p (which already happens with some titles). So why cause a possible confusion when you are already in the lead sales-wise and perception-wise are already known as the more powerful choice?
And for the "casuals" it's gonna backfire when - inevitably - games will come which are sub-1080p. It's not in Sony's hand to market its console as the 1080p console. Xbone also has full-hd games and believe it or not, that stupid tweet about 1080p-output-rhetoric would be used by MS-PR to deflect from a possible Sony-PR.
But most of all, I think there are much easier ways to promote PS4 as the "better" or even more powerful console than resolution.
Unlike Apples Retina-PR, it's flat-out a lie to market any console as the definitive full-hd console. At some point games will go sub-1080p (which already happens with some titles). So why cause a possible confusion when you are already in the lead sales-wise and perception-wise are already known as the more powerful choice?
freakzilla149
Banned
Good points made by a lot of people already, but I think one of the main reasons is that it's a nasty topic, it's enough to say "most powerful gaming console ever", any more and they risk wading into fanboy wars.
El-Pistolero
Member
Because they have been selling twice as many consoles as their main competition?
BigTnaples
Todd Howard's Secret GAF Account
Because while it is a significant more powerful system, that won't always manifest as resolution difference. In some cases it will be effects, aa, AF, LoD, etc.
They should advertise the power difference, not just the resolution.
They should advertise the power difference, not just the resolution.
EGOMON
Member
Because Sony is bad at marketing there is many awesome stuff they have and don't advertise like the Power advantage, Remote Play, PS NOW, cross-buy/play and soon Share Play. I bet if MS had half of those you would see a freakin marketing campaign for it and everyone and their grandma will know about that feature.
Shmuely Bully
Member
1080p is also a small number and seems smaller still when you're comparing it to the competition. Lets say that a game is 900p on XB1 and 1080p on PS4, doesn't seem like much, right?
It's really not a ton, but even if it was 720p vs. 1080p the difference doesn't seem large unless you already know and really care about display resolution-in which case you should already know the difference. To everyone else the difference doesn't seem significant even if it's twice the number of pixels. There is a reason TV manufacturers came out with the BS 1,000,000:1 dynamic contrast ratio figures: people are impressed by large numbers. People aren't impressed by small numbers even if the difference is large (e.g. a 1000:1 vs. 2000:1 contrast ratio)
QuantumZebra
Member
Galactic Barret
Member
Whats the point? If you're the fastest, smartest, most powerful senior on the varsity football team, your skills demonstrate themselves. No need to brag. Its poor sportsmanship.
Basketball
Member
10/10
MrChowderClams
Member
First post gets it
I totally agree with people saying that they might be better off by not making 1080p a major talking point, because they're not really in control of how many games on their system end up 1080p in the long run.
I totally agree that it's not my favorite way for them to push their system. There are much better ways to convince people you're selling a good game console.
What I totally don't agree with is this fundamentally dumb notion that a LOT of people have started to parrot recently, that the mass market is a bunch of people who only care about gameplay and really don't care a whit about graphics. I'm pretty sure that's just what you want to believe. Rather than reality.
Last time I checked marketers spend a lot more time coming up with impressive numbers, buzzwords, screenshots, and any information so condensed it can be conveyed almost instantly, rather than appealing to a connoisseur's deep understanding of what makes a rewarding work of art.
Again, the point is not that they should educate people on the difference between 720p and 900p and 1080p and native res versus upscaling blah blah blah. The point is that shouting that you have the biggest numbers is a time honored tradition in marketing, and saying that this fact doesn't apply to the video game audience for some magical reason requires more of an argument than "my friends totally aren't shallow enough to care about graphics and oh btw my friends are totally similar to tens of millions of other people."
I totally agree that it's not my favorite way for them to push their system. There are much better ways to convince people you're selling a good game console.
What I totally don't agree with is this fundamentally dumb notion that a LOT of people have started to parrot recently, that the mass market is a bunch of people who only care about gameplay and really don't care a whit about graphics. I'm pretty sure that's just what you want to believe. Rather than reality.
Last time I checked marketers spend a lot more time coming up with impressive numbers, buzzwords, screenshots, and any information so condensed it can be conveyed almost instantly, rather than appealing to a connoisseur's deep understanding of what makes a rewarding work of art.
Again, the point is not that they should educate people on the difference between 720p and 900p and 1080p and native res versus upscaling blah blah blah. The point is that shouting that you have the biggest numbers is a time honored tradition in marketing, and saying that this fact doesn't apply to the video game audience for some magical reason requires more of an argument than "my friends totally aren't shallow enough to care about graphics and oh btw my friends are totally similar to tens of millions of other people."
Stardust_Comet
Neo Member
The PS4 already is advertised as the most powerful home console, so why does it need to keep bragging about it?
Also, Sony doesn't control the advertising of all the games that it can play. If you wanted them to constantly advertise that for PS4 games, it'd be up to the gaming publishers to do that, and for those who are selling games multipat, they don't want to hurt sales on the "weaker" console. That's just bad business sense.
Also, Sony doesn't control the advertising of all the games that it can play. If you wanted them to constantly advertise that for PS4 games, it'd be up to the gaming publishers to do that, and for those who are selling games multipat, they don't want to hurt sales on the "weaker" console. That's just bad business sense.
pretty much
MrDanger88
Member
Because no one outside of fanboys on gaming forums give two shits between 1080p and 900p
lonedigitalwolf
Banned
remember when these were on TVs (are they still?)
Yes, people aren't dumb... or not as dumb as some people think.
This is what I was going to say. I hook up a/v equipment for a living. You wouldn't believe how many morons are running their 1080p Tv's with coaxial hookups. And 7.1 surround with composite left/right inputs.
A lot of people don't know shit, they just see those buzzwords and lay down the cash.
"7.1 is more than 5.1therefore it's better." "4K has 4times as many pixels as 1080p, so I gotta have it ! "
HUELEN10
Member
You're thinking of aspect and scaling, not resolution.
Shpeshal Nick
aka Collingwood
All good man. I don't get easily offended. Not an issue. I've always found the "source" thing a little flimsy to be honest. For example, back before Microsoft officially confirmed RROD was an issue, did you really need a source something was up? Anecdotally, there was clearly an issue.
I"m aware generalisations and such are sometimes frowned upon, but let's be honest, they exist for a reason. The average layman, couldn't give a baker's fuck about resolution. Does it look good? Does it play good?
Cool. 900p vs 1080p is honestly a borderline non-issue. Hell, I can barely tell Killer Instinct went up to 900. Looks basically the same to me because I"m not seeing the 720 version by it's side.
Dion Blaster
Member
There you go. If they thought it would help they would advertise it.
And some people who know don't care. I have both systems and the games I've played look and run virtually the same on both. For me, Xbox has better OS/UI, Online, and controller. PS4 has slightly better graphics and a larger player base. Having a higher resolution is not enough to sway me. If a game runs like shit on one system, or has a bunch of extras, then that would probably sway me.
RiccochetJ
Gold Member
"Hey! Our games sometimes have a higher resolution depending on the developer!"
That's a promotion you can hang your hat on.
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