So why doesn't Sony advertise their resolution advantage?
- Thread starter Arc
- Start date
Black Mantis
Member
Maybe they should adopt the way soap powder manufacturers advertise their products. One side of the screen is the PS4, "competitor's product" on the other side.
Kazdane
Member
Actually, they shouldn't and they can't. If they did so, they could be held liable in certain countries to false advertising when a game (AC Unity, for instance) is released and does not play at 1080p.
And that's without even entering the realm of technical knowledge. People know their TV/Monitor is HD. If it's 1080p, 720p, 4k or whatever, most of them just don't know/don't care.
And that's without even entering the realm of technical knowledge. People know their TV/Monitor is HD. If it's 1080p, 720p, 4k or whatever, most of them just don't know/don't care.
Marvel
could never
@op
whats the point? microsoft can advertise it as well...
forza motorsport 5, 1080p 60fps
and if sony is going to say "we re the only one doing 1080p all the time" they ll have to eat crow pretty fast. enough devs will decide to go with 900p and sony will be blamed, because they dont hold on to their promises.
whats the point? microsoft can advertise it as well...
forza motorsport 5, 1080p 60fps
and if sony is going to say "we re the only one doing 1080p all the time" they ll have to eat crow pretty fast. enough devs will decide to go with 900p and sony will be blamed, because they dont hold on to their promises.
.not all games run perfectly smooth at 1920x1080 rendering resolution on the console
..citing 'resolution advantage' is a suicide move, since Sony can be held accountable for false advertising
.in ambiguous times where game quality isn't consistent, action speaks our louder than words (game runs are 1080p?, just take it or leave it and hell doesn't need a shout)
..citing 'resolution advantage' is a suicide move, since Sony can be held accountable for false advertising
.in ambiguous times where game quality isn't consistent, action speaks our louder than words (game runs are 1080p?, just take it or leave it and hell doesn't need a shout)
It doesn't even have to be 1080p. Anything higher allows them to make the Xbone look worse.
Didn't think of this. I guess it's true considering that the majority of games on the Xbox One are 1080p and therefore they would have to spend time picking out games that run in a better resolution on the PS4; they couldn't say "We have a resolution advantage" and leave it at that.
Overall, it's just way too much (unnecessary) work -- at least in terms of fitting all of those cases in a simple/quick easy to understand advertisement. Saying that the system's more powerful is enough.
industrian
will gently cradle you as time slowly ticks away.
Because Sony don't force developers to always use 1080p.
And no-one cares.
And no-one cares.
CadetMahoney
Member
Cyborg
Member
You know its possibleThere is no need for them to gloat about it when social media is quick to spread that the PS4 gets the better version of most games anyways.
Yeah and considering how powerful and integral to our lifestyle social media is now, people will know these details.
Yeah and considering how powerful and integral to our lifestyle social media is now, people will know these details.
John Bender
Banned
I would end every PS4 commercial with:
This might have worked in 2005, but not in 2014. Resolution gets mentioned too much these days to not know.
Okay, I don't like to be a part of this resolution wang measuring. But are you literally comparing this to the civil rights movement now?
coughlanio
Member
I really don't think publishers want to highlight the inferiority of one version over the other.
Yoshi
Headmaster of Console Warrior Jugendstrafanstalt
Or assumed to know it, for instance it's incredible how many people thought the PS2 was stronger than the GCN - and it was not even justified by the quality of ports, in most instances the GCN version did perform better than the PS2 version, in many cases considerably so.
I think it's a problem of deciding objectively that a version looks better than another. You'd really need to get very technical to make it clear and then nobody understands you. If Sony, for instance, was running commercials like " 20% of PS4 games run in native 1080p" and MS ran a commercial like "All Xbone games run in 1080p", try to explain to a customer what is better and why. Or try saying "on average, the framerate of PS4 games is 10% higher than their Xbone counterparts". Yeah, here people might grasp that the PS4 version is better in some way, but this would probably not help more than the "word of mouth" that basically paints the PS4 and Xbone as day and night technologically - even around here.
David Ricardo
Member
To advertise this, it would have to be on a game by game basis. Something like: buy Shadows of Mordor for PS4, the only console that renders it natively at 1080p. But maybe the developer is not interested because some people will think it's better on PS4 because the system is more powerful, and that can gain some more sales of that version. But maybe other people will think they just didn't bother making XO version 1080p, and that could mean lost Xbox sales. It's not clear the result will be positive for the developer.
Maybe because they would rather push their awesome ip. Power of a machine means nothing without games. I mean sure third party games are always going to have a higher res but did it matter last gen. I don't think ms put real 720p on their boxes
funkystudent
Member
Don't they already push it as 'the most powerful gaming console avalable' in some ads?
jeremy1456
Junior Member
Most people simply don't care.
I don't.
I don't.
Funny since the games he mentioned in his post run in the same resolution on both consoles.
Like I said before, it's just too much work for something that can be simplified into "our system is more powerful". The majority of games on both consoles run at the same resolution; Not really an ideal situation to say "resolution advantage".
this.
and even worse, outside of forums, no one give a shit about 60 fps
Let alone the actual consistency of the fps, whether it is 30 or 60.
Exactly. Unless there's a co-marketing deal with one of the console manufacturers, in which case the publisher is getting 'free' advertising benefits, a publisher does not want to push one version of their game over the other.
Which is why this doesn't exist. Not because 'people don't care' or because 'Sony don't need to'. I think all these comments keep missing the point that its not within Sony's power to stick something on the box advertising this.
Yoshi
Headmaster of Console Warrior Jugendstrafanstalt
Yes, it could, but Microsoft could just counter this with "Best experienced on Xb1". What is stopping them? "Best experienced" is not measurable. I, for instance, value the fact that the left analog stick is at the top and the face buttons are, too, more than the difference between sub-720p and native 1080p (with everything else equal) for 3D games (exclusing shooters, where the right analog stick should be at the top instead of the buttons). Others might value the reliability of Xbox Live compared to PSN way higher than the resolution and finally, as evident by this very forum, a lot of people value resolution the most.
Baleoce
Member
How do you effectively advertise a "resolution / framerate advantage" when every game is different? It seems impractical to condense "on average, games will run better on this device compared to the competition" into a strongly resonating marketing buzzword. Saying "all games run at 1080p" for example is not something they're going to do. You can't guarantee that would be the case for every individual game throughout this gen even on the ps4.
Its twofold, its not something that can be effectively and consistency marketed. And because that is the case, it doesn't convey a strong enough message to the average consumer.
Its twofold, its not something that can be effectively and consistency marketed. And because that is the case, it doesn't convey a strong enough message to the average consumer.
Q
qizah
Unconfirmed Member
The average person doesn't give a fuck and in the end it's ultimately useless.
I don't believe that at all.
The point was about people being clueless about resolution. I think that is ridiculous.
Because inevitably there will be plenty of games that do not reach 1080p, just as there will be plenty of games that won't reach 60fps as the console goes through its life span. The complaints following the expectation that this 1080p or 60fps would be the norm, would become a huge problem.
This forum in particular is rife with complaints about either 1080p or 60fps because it is an enthusiast forum. Outside of this, not many people either care or know the differences in numbered terms. It certainly will be interesting to see the reactions here as the consoles go through their lifespan
This forum in particular is rife with complaints about either 1080p or 60fps because it is an enthusiast forum. Outside of this, not many people either care or know the differences in numbered terms. It certainly will be interesting to see the reactions here as the consoles go through their lifespan
Read the OP. We're talking about putting something on the retail boxes of games. So it would obviously only be on certain games where there *is* a resolution advantage.
But of course Sony cant do this, so this whole discussion is moot.
akachan ningen
Member
They can't do this because they never know when/if the competition is going to pay for parity.
Please everybody read the OP. This would obviously be on a game-by-game basis.
J
JoJo UK
Unconfirmed Member
I was under the impression that the reason 1080p sets are more common than 720p is because the price of making 1080p sets has dropped since both hit the market. My first 'HD' TV was 720p not because I didn't know the difference between the two but because of the cost of a 1080p set, this is no longer an issue.
They could put out numbers every month with NPD of how many games were graphically best on PS4. That would get around by word of mouth alone pretty good I imagine and do a great job at making PS4 the one to want.
Because most people don't care and aren't resolution crybabies like many on GAF.
The general publizieren c just likes to see a lot of games coming out (ie why the Wii U had problems... though the PS4 goes really good off the shelves eventhough the exclusives are still lacking).
The general publizieren c just likes to see a lot of games coming out (ie why the Wii U had problems... though the PS4 goes really good off the shelves eventhough the exclusives are still lacking).
Baleoce
Member
Like you say then, it's moot. No third party who has published a game on multiple platforms is going to let a marketing term like the ones suggested be put on their game.
Yup, what this guy said. I think it's worth marketing the 'most powerful' angle for them, but nobody in the real world gives the slightest shit about how many Ps that translates to.
ebullientprism
Member
One and done.
The average gamer doesnt care about the resolution of the game. Most probably dont even know what it is. The ones that are knowledgeable enough and actually do care, dont need it being advertised to them.
As the best selling games of last gen clearly demonstrated, resolution isnt a purchase factor to the average joe.