So why doesn't Sony advertise their resolution advantage?

They should do it just because they can.Not on boxes,but tweets and such. I mean it's already known and any search into a game will probably lead you to a discussion that PS4 is better anyway,so don't need to do much.
 
Maybe they should adopt the way soap powder manufacturers advertise their products. One side of the screen is the PS4, "competitor's product" on the other side.
 
Because they don't need to? They're doing very little and still running away with it in terms of sales, maybe if the Xbone starts to outsell the PS4 that is something they can fall back on
 
Actually, they shouldn't and they can't. If they did so, they could be held liable in certain countries to false advertising when a game (AC Unity, for instance) is released and does not play at 1080p.

And that's without even entering the realm of technical knowledge. People know their TV/Monitor is HD. If it's 1080p, 720p, 4k or whatever, most of them just don't know/don't care.
 
@op

whats the point? microsoft can advertise it as well...
forza motorsport 5, 1080p 60fps

and if sony is going to say "we re the only one doing 1080p all the time" they ll have to eat crow pretty fast. enough devs will decide to go with 900p and sony will be blamed, because they dont hold on to their promises.
 
.not all games run perfectly smooth at 1920x1080 rendering resolution on the console
..citing 'resolution advantage' is a suicide move, since Sony can be held accountable for false advertising
.in ambiguous times where game quality isn't consistent, action speaks our louder than words (game runs are 1080p?, just take it or leave it and hell doesn't need a shout)
 
@op

whats the point? microsoft can advertise it as well...
forza motorsport 5, 1080p 60fps

and if sony is going to say "we re the only one doing 1080p all the time" they ll have to eat crow pretty fast. enough devs will decide to go with 900p and sony will be blamed, because they dont hold on to their promises.

It doesn't even have to be 1080p. Anything higher allows them to make the Xbone look worse.
 
Who cares, its marketing. They can frame it anyway they want. Just call it Native 1080p on a premium shiny sticker. Your average Walmart customer will notice that.

As someone who runs a marketing agency I can tell you right now the first reply is why. There's far better things to spend your time and marketing budget on than trying to explain to the average user why 1080p is so much better than 900p.
 
I do wonder why the Wii U doesn't advertise free online?
Maybe Xbone could advertise.least forgotten OS or most stable online ( for me lol ).

They all have strengths /,weaknesses.
 
..citing 'resolution advantage' is a suicide move, since Sony can be held accountable for false advertising

Didn't think of this. I guess it's true considering that the majority of games on the Xbox One are 1080p and therefore they would have to spend time picking out games that run in a better resolution on the PS4; they couldn't say "We have a resolution advantage" and leave it at that.

Overall, it's just way too much (unnecessary) work -- at least in terms of fitting all of those cases in a simple/quick easy to understand advertisement. Saying that the system's more powerful is enough.
 
Maybe most know from word of mouth. I remember knowing certain console's were more powerful than other's when I was young but not knowing the reason apart from the graphics look better.
 
There is no need for them to gloat about it when social media is quick to spread that the PS4 gets the better version of most games anyways.

Maybe most know from word of mouth. I remember knowing certain console's were more powerful than other's when I was young but not knowing the reason apart from the graphics look better.

Yeah and considering how powerful and integral to our lifestyle social media is now, people will know these details.
 
I would end every PS4 commercial with:

agYcvfU.gif
 
Because resolution advantage and resistance to forced parity doesn't need marketing. It's a matter of consumer rights and it will eventually reach the people. Did Rosa Parks need marketing when she fought for the rights of the people? No, just like the PS4 won't need marketing for fighting opressing resolution parity.
Okay, I don't like to be a part of this resolution wang measuring. But are you literally comparing this to the civil rights movement now?
 
Does the more powerful console tend to do this? Because I don't recall seeing that before. People just knew that one was more powerful than the others.

Or assumed to know it, for instance it's incredible how many people thought the PS2 was stronger than the GCN - and it was not even justified by the quality of ports, in most instances the GCN version did perform better than the PS2 version, in many cases considerably so.

I think it's a problem of deciding objectively that a version looks better than another. You'd really need to get very technical to make it clear and then nobody understands you. If Sony, for instance, was running commercials like " 20% of PS4 games run in native 1080p" and MS ran a commercial like "All Xbone games run in 1080p", try to explain to a customer what is better and why. Or try saying "on average, the framerate of PS4 games is 10% higher than their Xbone counterparts". Yeah, here people might grasp that the PS4 version is better in some way, but this would probably not help more than the "word of mouth" that basically paints the PS4 and Xbone as day and night technologically - even around here.
 
To advertise this, it would have to be on a game by game basis. Something like: buy Shadows of Mordor for PS4, the only console that renders it natively at 1080p. But maybe the developer is not interested because some people will think it's better on PS4 because the system is more powerful, and that can gain some more sales of that version. But maybe other people will think they just didn't bother making XO version 1080p, and that could mean lost Xbox sales. It's not clear the result will be positive for the developer.
 
They should do it just because they can.Not on boxes,but tweets and such. I mean it's already known and any search into a game will probably lead you to a discussion that PS4 is better anyway,so don't need to do much.


Maybe because they would rather push their awesome ip. Power of a machine means nothing without games. I mean sure third party games are always going to have a higher res but did it matter last gen. I don't think ms put real 720p on their boxes
 
This might have worked in 2005, but not in 2014. Resolution gets mentioned too much these days to not know.

Funny since the games he mentioned in his post run in the same resolution on both consoles.

Like I said before, it's just too much work for something that can be simplified into "our system is more powerful". The majority of games on both consoles run at the same resolution; Not really an ideal situation to say "resolution advantage".
 
To advertise this, it would have to be on a game by game basis. Something like: buy Shadows of Mordor for PS4, the only console that renders it natively at 1080p. But maybe the developer is not interested because some people will think it's better on PS4 because the system is more powerful, and that can gain some more sales of that version. But maybe other people will think they just didn't bother making XO version 1080p, and that could mean lost Xbox sales. It's not clear the result will be positive for the developer.
Exactly. Unless there's a co-marketing deal with one of the console manufacturers, in which case the publisher is getting 'free' advertising benefits, a publisher does not want to push one version of their game over the other.

Which is why this doesn't exist. Not because 'people don't care' or because 'Sony don't need to'. I think all these comments keep missing the point that its not within Sony's power to stick something on the box advertising this.
 
"Best experienced on PS4" could work?

Yes, it could, but Microsoft could just counter this with "Best experienced on Xb1". What is stopping them? "Best experienced" is not measurable. I, for instance, value the fact that the left analog stick is at the top and the face buttons are, too, more than the difference between sub-720p and native 1080p (with everything else equal) for 3D games (exclusing shooters, where the right analog stick should be at the top instead of the buttons). Others might value the reliability of Xbox Live compared to PSN way higher than the resolution and finally, as evident by this very forum, a lot of people value resolution the most.
 
How do you effectively advertise a "resolution / framerate advantage" when every game is different? It seems impractical to condense "on average, games will run better on this device compared to the competition" into a strongly resonating marketing buzzword. Saying "all games run at 1080p" for example is not something they're going to do. You can't guarantee that would be the case for every individual game throughout this gen even on the ps4.

Its twofold, its not something that can be effectively and consistency marketed. And because that is the case, it doesn't convey a strong enough message to the average consumer.
 
The average person doesn't give a fuck and in the end it's ultimately useless.
 
Maybe because they would rather push their awesome ip. Power of a machine means nothing without games. I mean sure third party games are always going to have a higher res but did it matter last gen. I don't think ms put real 720p on their boxes

I don't believe that at all.




Funny since the games he mentioned in his post run in the same resolution on both consoles.

Like I said before, it's just too much work for something that can be simplified into "our system is more powerful". The majority of games on both consoles run at the same resolution; Not really an ideal situation to say "resolution advantage".
The point was about people being clueless about resolution. I think that is ridiculous.
 
Because inevitably there will be plenty of games that do not reach 1080p, just as there will be plenty of games that won't reach 60fps as the console goes through its life span. The complaints following the expectation that this 1080p or 60fps would be the norm, would become a huge problem.

This forum in particular is rife with complaints about either 1080p or 60fps because it is an enthusiast forum. Outside of this, not many people either care or know the differences in numbered terms. It certainly will be interesting to see the reactions here as the consoles go through their lifespan
 
How do you effectively advertise a "resolution / framerate advantage" when every game is different?
Read the OP. We're talking about putting something on the retail boxes of games. So it would obviously only be on certain games where there *is* a resolution advantage.

But of course Sony cant do this, so this whole discussion is moot.
 
Mainly because not every game is 1080p on the PS4 which means that they will leave themselves open to lawsuits if a game is running at 720p would be down to false advertisement.
 
I think people would care for the same reason they want full HD TVs. 720p TVs are less common because the market wants full 1080. I think the same would be true when it comes to choosing between a multi platform port of the same game.. or seeing where multiple games are full native 1080 on one system vs a lower native resolution on another. All else being equal people will pick the one with the better resolution and performance.

A little tag line on the packaging and advertising wouldn't hurt.
I was under the impression that the reason 1080p sets are more common than 720p is because the price of making 1080p sets has dropped since both hit the market. My first 'HD' TV was 720p not because I didn't know the difference between the two but because of the cost of a 1080p set, this is no longer an issue.
 
How do you effectively advertise a "resolution / framerate advantage" when every game is different? It seems impractical to condense "on average, games will run better on this device compared to the competition" into a strongly resonating marketing buzzword. Saying "all games run at 1080p" for example is not something they're going to do. You can't guarantee that would be the case for every individual game throughout this gen even on the ps4.

Its twofold, its not something that can be effectively and consistency marketed. And because that is the case, it doesn't convey a strong enough message to the average consumer.

They could put out numbers every month with NPD of how many games were graphically best on PS4. That would get around by word of mouth alone pretty good I imagine and do a great job at making PS4 the one to want.
 
Because most people don't care and aren't resolution crybabies like many on GAF.

The general publizieren c just likes to see a lot of games coming out (ie why the Wii U had problems... though the PS4 goes really good off the shelves eventhough the exclusives are still lacking).
 
Please everybody read the OP. This would obviously be on a game-by-game basis.

Like you say then, it's moot. No third party who has published a game on multiple platforms is going to let a marketing term like the ones suggested be put on their game.
 
In their latest UK ads they already explicitly say aloud that the PS4 is the worlds most powerful console.

That is enough IMO. Back to the games.
Yup, what this guy said. I think it's worth marketing the 'most powerful' angle for them, but nobody in the real world gives the slightest shit about how many Ps that translates to.
 
Because nobody outside forums where you debate the point/know the answer gives a shit?

One and done.

The average gamer doesnt care about the resolution of the game. Most probably dont even know what it is. The ones that are knowledgeable enough and actually do care, dont need it being advertised to them.

As the best selling games of last gen clearly demonstrated, resolution isnt a purchase factor to the average joe.
 
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