Didn't MS spend some insane amount of money on advertising in Spain? Not saying it was more than Sony but I just remember the discussions.
MS has spent >$47m, Sony >$30m on advertising, PS4 ads > XB1 ads in online actions
- Thread starter Kayant
- Start date
Sponsorship of the UEFA Champions league probably does enough.
Surface of Me
I'm not an NPC. And neither are we.
It's punk as hell, man.
So baseball-centric companies should advertise during baseball games instead of cooking shows.
How is this relevant.
Shining Sunshine
Banned
All this shows is that it takes games to sell the console.
PS4's library is far more stronger as they are more opened to all kinds of devs, third party and indie alike.
PS4's library is far more stronger as they are more opened to all kinds of devs, third party and indie alike.
I do love how they calculate these numbers. They've absolutely no way of telling if I watched an Xbox One advert and then got my phone out and ordered one, in the same way that they can't tell if I got up and made a cup of coffee while the ad was playing. All they do is estimate based on the time of sales or "actions."
(Using small numbers here to make it easier. For my brain, mainly.)
If the Xbox One was selling 10 units a day and the PS4 is selling 19 a day, then MS spends $100 on advertising and Sony spends $50, and the advertising causes the Xbox One to sell 15 units in a day but the PS4 only sells 20...the Xbox One advertising has had the desired effect, has it not?
Xbox One would still have sold 5 units less, but that gap would have been 9 units without the advertising. However, these companies look at the total sales and say "Xbox sold 15 units for $100. PS4 sold 20 units for $50. PS4's advertising is better." That isn't necessarily the case, as they don't take into account the level of interest in the product BEFORE the adverts are shown.
They're basically saying "Xbox One is selling less. Therefore the adverts are generating less sales." or "Only 4.9 million people did anything involving purchasing or researching the purchase of Xbox One online shortly after or during an Xbox One TV ad. Every one of those actions must have been due to TV ads."
Really not making the point because XO is "behind" in their numbers here, but because "approx." in this case literally means "we got some sales numbers and then kinda guessed the rest."
I can't believe they get paid for it. I really can't.
(Using small numbers here to make it easier. For my brain, mainly.)
If the Xbox One was selling 10 units a day and the PS4 is selling 19 a day, then MS spends $100 on advertising and Sony spends $50, and the advertising causes the Xbox One to sell 15 units in a day but the PS4 only sells 20...the Xbox One advertising has had the desired effect, has it not?
Xbox One would still have sold 5 units less, but that gap would have been 9 units without the advertising. However, these companies look at the total sales and say "Xbox sold 15 units for $100. PS4 sold 20 units for $50. PS4's advertising is better." That isn't necessarily the case, as they don't take into account the level of interest in the product BEFORE the adverts are shown.
They're basically saying "Xbox One is selling less. Therefore the adverts are generating less sales." or "Only 4.9 million people did anything involving purchasing or researching the purchase of Xbox One online shortly after or during an Xbox One TV ad. Every one of those actions must have been due to TV ads."
Really not making the point because XO is "behind" in their numbers here, but because "approx." in this case literally means "we got some sales numbers and then kinda guessed the rest."
I can't believe they get paid for it. I really can't.
GHG
Gold Member
And price point.
And not screwing up the 1 chance you have at a console reveal.
But I agree, I find there is a greater variety of games available on the PS4.
gaming_noob
Member
How many first party games could they have funded with 47M??
twinturbo2
butthurt Heat fan
This post is so goodman.
Kazuma Kiryu
Member
Oh man, this one is great.
Phat Michael
Banned
PS4 doesn't need ads to sell
Yep. Sony's financial health right now is testament to this.
Nightengale
Member
I used to work in marketing, and there's a shit-ton more that goes into marketing metrics than what they share out to the public. This is basically just an overview that tells you that on a cost-per-click/action ratio, Sony is gaining more bang for the buck.
At a fundamental level, all companies approach marketing with a limited amount of money, an estimation of the kind of campaigns they want, and an expected CPA out of this. Through that, selection of channels, air-times, calendar periods, etc, built on demographic understanding, studies, etc are laid out. From there, engagement plans, innovation, ad stickiness, a lot of different metrics are identified within qualitative products to gain that superior ratio.
You're right that ultimately, it's very difficult to practically impossible to find out whether or not that action translate to sales. However, without action, there can be no gauge of interest in the first place.
Marketing analysis is what it is.
Vinsanity.
Member
dat Family Guy demographic
FullMetaltech
Member
Truth. WoM is very powerful. I used to like the older Sony adverts during ps/ps2 with thier sweet tooth, socom an rachet and clank commercials.
KillerMan91
Member
MS probably spents at least equal amount of money in ads when it comes to big 5 of Europe (UK, France, Germany, Italy, Spain) but Sony has a loooot more ads in smaller countries. I haven't seen a single Xbox One ad here in Finland. Plenty for PS4.
miDnIghtEr20C
Banned
I just woke up, but 47 million is half of 30 million?
TheSlySoul
Member
I want to watch The Talking Dead.
Also not surprised Xbox One is pandering to people who watch Family Guy.
Edit: I guess no one can take a joke. I like the Xbox franchise.
Also not surprised Xbox One is pandering to people who watch Family Guy.
Edit: I guess no one can take a joke. I like the Xbox franchise.
Go get some coffee first. If that doesn't work then stop skipping maths class.
No. If 30 is 100%, then 45 is 150%.
DeadManWalking
Member
0?? They don't have to sell entire hardware.
RandyBobandy
Banned
Why no football? (Soccer)
iceatcs
Junior Member
I think he is referring to the launch where MS ended up spending like 500 euros in advertivising for every XB1 actually sold.
miDnIghtEr20C
Banned
Haven't been in a math class since 1993. Meh.. guess I thought 60 million to 30 million would be 50% more. Not a big deal to me though... MS always spends more on advertising than Sony. They did last gen too. Not sure what the big deal is about this thread.
jesus christ...
NemesisPrime
Banned
Ms has way more money... logical no?
It's actually very cheap compared to major sports. The downside is it's not much of an attractive audience to marketers.
Devolve? I would say it exists for that reason?
Windom Earle
Member
hahaha
thelastcrusader
Banned
I only watch Cartoon Network like once a week at work. TV sucks. Maybe that's why I've never seen either set of ads?
Neuromancer
Member
I guess it's really hard to unfuck something you've already fucked by throwing more money at it.
Nightengale
Member
That Sony advertising is more effective even though there is less of it and they spent less.
That's the point, read the OP.
Did you read the ps4 list?
Damn already?
Coulomb_Barrier
Member
In the UK I'm sure MS has spent a lot more than 50% on ads compared to Sony.
Nightengale
Member
Sony was a WC sponsor, but not 'Playstation.'
Playstation sponsors Champion's League.
Hades Hotgun
Banned
Percentage is determined by the base number. A 50 percent loss from a base of 100 is 50. If you then have a 50 percent gain, its only 75.
47 is about 50 percent more than 30, or you could say it is about 150 percent of 30. But 30 is about 66 percent of 47.
Must be US only, everytime there is a ad break between the champions league games i see a PS4.
Similar threads
- Locked