Which is why PC gaming isnt particularly appealing to me as a primarily console gamer right now (ex PC gamer) - Had a look at alot of benchmarks on the 980 + the R9 295x2 and with everything on max at 1440p they struggle or only just about hit 60fps on some of the current crop of games (ofc everything maxxed out) , nevermind anything that is likely on the horizon requiring more power.
I accept there is a noticeable difference in quality ofc, but unoptimized 3rd party games from even Ubisoft on PC isnt exactly mouth-watering to want to splash £1300/$2000, you can achieve great results with brute forcing on powerful hardware, but how long can that future proof be at high prices.