Aquamarine
Member
They'd have estimates based on discussions with retail channels. If the gap was big enough it would mitigate for any error margin in estimates so they could announce something. But more like.y they'd wait for initial figures from NPD
When do customers get NPD data vs official NPD press release?
After market close.
There needs to be a lag so people can prepare PR statements.
Or, alternatively, a few days later.
How would MS know exact Sony numbers and vice versa? Wouldn't that render NPD useless if it was that easy?
It is impossible for Sony, Microsoft, and Nintendo to have the precision that NPD offers.
NPD is for retail trends and to see how competitors are doing. Internal tracking is performed when companies want to make decisions based on their sales performances.