Coca-Cola looking to sell high end milk.

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"do you guys have coke milk"

"is pepsi okay?"

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I find the responses in this thread hilarious, because in NZ this company called Lewis Road Creamery recently released some high end milk and chocolate milk products. They're very nice, smooth and sweet. They collaborated on them with Whitaker's Chocolate which is one of the most recognizable chocolate brands in New Zealand, the end product essentially being a mix of milk and liquid chocolate. A bit of a different product than what Coke is doing but still, high end milk.

The result is ridiculous. This stuff has been perpetually sold out everywhere for months, with people getting up early to try buy it, with people being limited to 1 or 2 bottles per, with the prices being jacked up (I paid 8 NZD for 300mls of chocolate milk), the product has received tons of rave reviews, it's been an absolute phenomenon.

And here Gaf is acting like there will never be money in high-end milk. Now maybe we have abnormally high milk content in our diets here (I know I've personally consumed about a litre or more of milk on average each day for years, the last 6 months are the only time I've started cutting down), but I'm sure the right product and marketing would be successful. Not to say Coca-Cola is going to be that successful though.

The product design that was posted in this thread (assuming that is final) is pretty horrible too. I mean compare that with the aforementioned Lewis Road Creamery milk:

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I need this in my life
 
Okay I found some at Target on Tuesday...

It was 3.99 for 1.5L of chocolate, just FYI if anyone is keeping track.

Anyway, verdict... as for taste, it fairs (:p) pretty well, not as sweet as some but it has the right consistency and texture to it that I like. A lot of people may like the toned down sweetness. It's by no means unsweet, just that it's wavers on the mellower side of sweet.

I'd have to do some side-by-side taste testing but i'd say you can't really tell in the taste the enhanced nutritional value it has, so if you're worried that it won't taste like milk or that it will taste chalky or something weird, no worries there. It is similar to many milks in its price-range in that way.

If you're curious and don't mind splurging, guess you can try it. If you are really into working out or being active and like the idea of a milk that is geared more towards that lifestyle, also check it out.
 
They've redone the labels for their US expansion:


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Looks nicer to me. Before it didn't really even look like milk labeling to me.
 
Almost looks like a package for some type of Ex-Lax or something Lol, which is what it basically is to me considering I'm lactose intolerant :(
 
There's already an Onion article for every single news event.

http://www.theonion.com/articles/cocacola-introduces-coke-mandatory,218/

"Hasworth stressed that Coke Mandatory is optional for children under 2. However, within the next year, Coke Mandatory Jr., a cola-flavored milk product enriched with essential vitamins and corn syrups, will be available and compulsory for those 2 and under."
 
Just tried this. I like it, it's different. I could see myself buying this to drink it on its own or with cookies, cake, etc. and maybe a separate gallon of some regular stuff for cereal and the like.
 
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