Apple announces Apple Watch

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38mm Sport - $349
42mm Sport - $399

38mm Steel - starts at $699 with the sport band, up to $1099 with milanese loop
42mm Steel - starts at $799 with the sport band, up to $1199 with milanese loop

38mm Edition - starts at $2499 with sport
42mm Edition - starts at $2999 with sport

Edition price too low. Double it. And then double that for the price with the yet to be disclosed gold band. Or more.
 
38mm Sport - $349
42mm Sport - $399

38mm Steel - starts at $699 with the sport band, up to $1099 with milanese loop
42mm Steel - starts at $799 with the sport band, up to $1199 with milanese loop

38mm Edition - starts at $2499 with sport
42mm Edition - starts at $2999 with sport

$500 for an extra 4mm? You're crazy.
 
$500 for an extra 4mm? You're crazy.

an extra 4mm in height means quite a lot of extra body material, though.

but what are we arguing. The price tiers of the gold model aren't any more determined by function or material as the price tiers of the various iPhone storage options.

They're all about "what's the biggest uptick in price that someone looking at SKU X will accept to upgrade to SKU Y".
 
i totally expect this.
DaFt8mi.jpg
 
That graphic was made by a Macrumors forum member based on Gruber's speculative pricing post. Some sites were passing it around as "real".

Oh i know that's a speculation in fact i said that i expect that not that it's the confirmed official pricing :D


By the way i did not know until i saw that image that they were releasing space gray models for the normal and the sport edition, that made the sport edition a whole lot more attractive in my eyes.
 
i totally expect this.

Fuck, and I was trying to make my own (except without the prices).

Well, it has a few inaccuracies though, regarding size options and bracelets. Gold and Rose Gold Link bracelets seemingly pulled out of thin air?
 
an extra 4mm in height means quite a lot of extra body material, though.

but what are we arguing. The price tiers of the gold model aren't any more determined by function or material as the price tiers of the various iPhone storage options.

They're all about "what's the biggest uptick in price that someone looking at SKU X will accept to upgrade to SKU Y".

its not height. You're thinking case diameter.
 
That curved glass don't look so fat out in public view press photos. This is a slick looking replacement for a Casio calculator watch, even if it isn't Swiss giant tier.

Real photos are growing on me. In for 2nd generation.

 
FWIW, my gut feeling is that, aside from the gold version, the size differences won’t have so large a price difference.

50 bucks between sizes, not 100. just a feeling

$50 between sport sizes, $100 between steel prices, $X between gold prices (where X is about 15%)
 
Dude it's 9 hours total. But that 9 hours is spread over x steps in process. It actually takes over 2 months to manufacture and test electronic chips.
It was a joke about Chinese labor practices and not a serious comment.

I don't get how Apple was able to get a patent for the gold when there have been metal matrixs in use for decades. From briefly looking at the patent they took a known method used with aluminum and used gold instead.

http://en.m.wikipedia.org/wiki/Metal_matrix_composite

http://appft1.uspto.gov/netacgi/nph...srchnum.html&r=1&f=G&l=50&s1=20140361670.PGNR.
 
So, here are my thoughts on the Smart Watch market for 2015.

The Smart Watch market has not seen explosive growth or demand like other markets. The global tablet market in 2010 approached 20 million and then expanded to over 70 million in 2011 and more than 125 million in 2012. Tablet sales in 2014 now stand at over 230 million. It's estimated that Tablet shipments in 2015 will remain stagnant YOY.

The Smart Watch market can officially be started in 2013 with the release of Smart Watches from Pebble, Samsung and Sony. Samsung's global sell in exceeded 1 million units in 2013 giving them over 50% market share whilst Pebble took over 15% market share. In 2014 we saw Smart Watch shipments more than double to 4.8 million units fuelled by Samsung's Gear range which held more than 25% market share, Android's Wear platform which took almost 20% market share and Pebble who took 15% market share.

In 2015 the launch of Apple Watch as well as the expansion of Android Wear should see global sell in of Smart Watches increase by more than 440% YOY with Apple accounting for more than 50% of the total market. There is clearly a demand shown for the Apple Watch and so I'm expecting global sell in to approach 15 million units in 2015. I'm expecting global sell in of all Smart Watches to exceed 26 million in 2015.

These numbers for 2015 are based off hard and estimated data from 2012-2014. The figures below show my estimates for global sell in of Smart Watches (excluding health/fitness bands) based on vendor data and market research data.

Code:
[B]CY2013[/B] - 2.0 million units shipped
[B]CY2014 -[/B] 4.8 million units shipped 
[B]CY2015 -[/B] (Estimate more than 26 million)

[I]*Numbers are estimated[/I]

I don't expect Smart Watch shipments to exceed 100 million units before 2020. Therefore I believe this market will be very small in comparison to say the Tablet market. I estimate that the total global sell in for the wearable market (including Smart Watches and Health/Fitness bands) was around 20 million units in 2014 and will approach 60 million units in 2015.

Comparison time:
Number of smartphones sold in 2014: 1301m (ESTIMATE 1,535m for 2015)
Number of PC’s sold in 2014: 316m (ESTIMATE: 325m for 2015)
Number of tablets sold in 2014: 230m (ESTIMATE: 250m for 2015)
Number of Smart Watches sold in 2014: 4.8m (ESTIMATE: 26m+ for 2015)

For those of you who are into the Smartphone market you can view my thread here on Smartphone market in 2014.
 
9to5Mac said:
As we reported earlier, this initial version of the Watch OS does not support replying to emails, even by voice. Users will need to access the Mail app via Handoff on their iPhone to conduct replies.
However, this would be something a third-party app could do, though I wouldn't expect it at launch since most app developers can't test voice input without an actual watch.
 
Who is the market for a 10k smart watch? I can buy a really nice watch that will actually maintain value and be worth handing down to future generations for those sorts of prices.
 
Who is the market for a 10k smart watch? I can buy a really nice watch that will actually maintain value and be worth handing down to future generations for those sorts of prices.
Yeah that's the issue with luxury Apple watches. Their value significantly depreciates as the hardware becomes more and more out of date.
 
Who is the market for a 10k smart watch? I can buy a really nice watch that will actually maintain value and be worth handing down to future generations for those sorts of prices.
Same market who encrust their iPhones in diamonds and gold.

YdMhU.gif


Bit of a shame Apple is going after it, but I guess it's money on the table.

Real gold iPhone to follow.
 
if those are the prices I am so far out, rather get an actual decent watch for that price.

Who here really thinks this is a total must have and why?

I liked it at the start but the pricing rumors are straight up insane.
 
That's a very very tiny market.

It's a market that seems to be growing and willing to overpay for things. Hard to find stats for 2014 but the luxury car and fashion markets have been growing. Apple will most likely be the only company to really make money on smart watches because of the ridiculous profit made on the steel and gold watches.
 
I really don't think Apple is targeting Russian oligarchs and Sheikhs with the gold Apple watch, but the growing middle-classes in Asia that value gold more than twenty-and-thirty-somethings do in the West.

I thought Ben Thompson, based in Taiwan, wrote a good piece on his blog, Stratechery, on how you should always factor in the Asian market when thinking of Apple's decisions now. I'm struggling to find it on the site, though, so maybe it was just him speaking on an episode of The Talk Show podcast?

edit: It was this podcast from around 2:14:00: http://daringfireball.net/thetalkshow/2014/09/28/ep-096
 
I really don't think Apple is targeting Russian oligarchs and Sheikhs with the gold Apple watch, but the growing middle-classes in Asia that value gold more than twenty-and-thirty-somethings do in the West. edit: It was this podcast from around 2:14:00: http://daringfireball.net/thetalkshow/2014/09/28/ep-096

Just listened to it, good episode. The watch being modular would definetly be very innovative and would justify those prices.
 
I really don't think Apple is targeting Russian oligarchs and Sheikhs with the gold Apple watch, but the growing middle-classes in Asia that value gold more than twenty-and-thirty-somethings do in the West.

I thought Ben Thompson, based in Taiwan, wrote a good piece on his blog, Stratechery, on how you should always factor in the Asian market when thinking of Apple's decisions now. I'm struggling to find it on the site, though, so maybe it was just him speaking on an episode of The Talk Show podcast?

edit: It was this podcast from around 2:14:00: http://daringfireball.net/thetalkshow/2014/09/28/ep-096

I can certainly agree that Asia will embrace the mid to high end smart watch devices due to the premium technology and design. The APAC market including China especially has seen huge growth with Apples devices with many of them buying it as a status symbol. iPhone shipments to China in the final quarter of 2014 increased by more than 50% over the previous quarter accounting for more than 16 million units.

Going back to the smartwatch, Gfk have estimated that sell through to end users of smartwatches in APAC will increase from 1.5m units in 2014 to 10.3m units in 2015 fuelled almost exclusively by the Apple Watch itself.

So yes, certainly APAC matters these days and especially for high end western brands APAC should be considered as almost the primary consumer now.
 
Same market who encrust their iPhones in diamonds and gold.

YdMhU.gif


Bit of a shame Apple is going after it, but I guess it's money on the table.

Real gold iPhone to follow.

It's not really about selling the edition itself. It's about the market and showing they understand what a watch is - that it's NOT just a technology piece, but a time piece and a fashion piece.

The options to personalise the device is absolutely the correct way to approach this idea. A gold option is merely the extension of this concept.
 
But how does Apple handle the upgrades? If it's supposed to be fine jewelry, you don't replace it every year or two. If you spent $500+ on this watch, are simply expected to just upgrade when you're watch is made to be obsolete?
 
If you spent $500+ on your smartphone, are simply expected to just upgrade when you're phone is made to be obsolete?
But we've apparently established that the Apple Watch and iPhone are not in the same class of products. This watch is supposed to be fine jewelry in its more expensive models. Fine jewelry doesn't become "obsolete".
 
Not a fan of the sport version?

Not really, I do like the space grey with the black band but I'd really prefer the regular watch with leather band options. Definitely will be checking all the models out at the Apple store though.

Edit: can't wait for the conference, we'll finally have official confirmation of everything.
 
Does the watch really not function without a phone? I ask as my wife is interested but I sometimes borrow her iphone as I don't have my own.
 
Does the watch really not function without a phone? I ask as my wife is interested but I sometimes borrow her iphone as I don't have my own.

It works, but it has limited functionality. Supposedly fitness tracking and music playback still works (it has internal memory for music).
 
Does the watch really not function without a phone? I ask as my wife is interested but I sometimes borrow her iphone as I don't have my own.
in most (if not all) smart watches currently on the market right now, only functions that require an internet connection would not work. so you can tell time, and all the tools the watch is equipped with (heart rate monitor), but no notifications that you would normally get from your phone. I can only assume it would be the same with this OS
 
Most apps actually run on the phone, using the watch as a kind of external screen, so to use those apps requires a connection to the phone. I'm sure the time-telling bits will work without a phone nearby, but not much else. Apple did say you can store music on the watch, so you might be able to use it as a music player away from the phone.
 
But how does Apple handle the upgrades? If it's supposed to be fine jewelry, you don't replace it every year or two.

There's your answer...you don't replace it every year or two. A watch won't become obsolete nearly as quickly as a phone, because it's supposed to be something that supports phone apps more than being the main entertainment/productivity device. A faster CPU/GPU or more memory in the watch probably wouldn't make much difference in how the watch apps work (since it supposedly feels pretty peppy already), and people are already saying the screen is great. Better battery life would be nice, but wouldn't really be worth replacing the watch for unless it extended it to at least two whole days. Maybe more health options might be worth it, depending on how much you use that.
 
John Gruber just posted some interesting final analysis of the Apple Watch. I think he is spot on with almost all of it, but I guess we'll find out Monday (or Tuesday here in Australia).

I encourage peeps to have a read, even if he's off on pricing (and personally I don't think he is), Gruber always has excellent analysis and source access. Quoted his final pricing structure below (because I know that's what you all want to see :P )
Here are my final guesses (38mm/42mm):

Apple Watch Sport (all colors): $349/399
Apple Watch, steel, Sport Band: $749/799
Apple Watch, steel, Classic Buckle: $849/899
Apple Watch, steel, Milanese Loop: $949/999
Apple Watch, steel, Modern Buckle (38mm only): $1199
Apple Watch, steel, Leather Loop (42mm only): $1299
Apple Watch, steel, Link Bracelet: $1499/1599
Apple Watch, space black steel, Link Bracelet: $1599/1699
Apple Watch Edition, Sport Band: $7499/7999
Apple Watch Edition, Modern Buckle (38mm only): $9999
Apple Watch Edition, Classic Buckle (42mm only): $10,999
And purely based on my own speculation — the following configurations have not been announced, have not even been rumored, and have not been suggested to me by any sort of sources:

Apple Watch Edition, Gold Milanese Loop: $14,999/$16,999
Apple Watch Edition, Gold Link Bracelet: $17,999/$19,999
 
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