Disagree. Tidal ran a scuzzy social media campaign, trumpeted a competitive advantage (quality!) that no one has really cared much about since MP3s came along, did NOT pay a higher percentage to artists and had no ad supported free tier. it just failed to compel.
link me. everything I've read says otherwise. and idk why anyone would care about their twitter campaign; that's on people for making weird assumptions just because celebrities changed their avi. most people on my timeline thought it was for some new music, not anything charity wise. and the quality wasn't the only thing they were showing off.
it was the only time i've seen people come out and talk about how rich the CEO of the company was in response to higher artist payouts.