Well...at least there's history behind the PR.
Halo 5: Guardians Smashes Record with Biggest Halo Launch (games/hardware) in History
- Thread starter Steverulez
- Start date
Well...at least there's history behind the PR.
When it looked like a sacred cow was being defiled to be blunt.
MS wants positive PR obviously. They've produced PR that throws everything into the mix to make the best possible story - which is fine that's what PR is but some don't want any questions beyond just accepting the happy news.
It's also a bullshit defense that comes up again and again.
As if every shareholder is a brainless zombie waiting for a new number to consume, no matter how worthless this number is.
D
Deleted member 47027
Unconfirmed Member
Look at the money on the table that a lot of brands are just leaving there, and compare it to the brands that do. There's a lot more pie to eat when you look beyond the single slice people are used to.
parody threads are bad.
CassidyIzABeast
Member
Yeah I thought that obvious. Instead peeps fired shots at the Miami Heat :/
TharpDaddy
Member
There are some actually wanting sales numbers for "understanding the industry", and some actually defending what Microsoft put out, but look closely at some of the posts in this thread. Not all of them have a benign motivation. I have no horse in this race and it's pretty clear that posters on both sides in this thread are doing the same ol' war.
Chobel
Member
Actually investors (or in this case the higher ups because investors don't give a shit about Xbox) don't care about the source of money as long as profits doesn't decrease over time, and preferably increase.
You must be kidding me. It's the worst. Randomly generated packs that change gameplay is less intrusive than hats? That's some nonsense right there.
I don't think so. And that's why they said "first-party" and not "exclusive". This way they can still brag about being the biggest while excluding Titanfall.
Well, assuming that they aren't counting Titantall as first-party (it would be stupid) and that the sentence is only talking about attach rate percentages.
AllIsOneIsNone
Banned
Sorry, I'm a Hawks fan, lol.
I was referencing the spike in digital numbers
Christ, get out of here with your made up figures dude. Not to mention they're talking Halo bundles .. not just XB1's sold ...
not for the response, for the MS claim of "best selling XBO exclusive fps of 2015".
I'm still thinking on another.
Media Create PR and Monthly NPD PR threads you mean.
Familienoberhauptvogel
Banned
but titanfall isn't exclusive either.
Can we at least appreciate how much work was put into the spin?
Interfectum
Member
Lumping controller and console sales in with a Halo game release doesn't tell anyone about how the "brand" is doing. They are simply reducing transparency and making up their own metrics to make the brand look healthier than it actually is.
I'm saying that the company, in general, has a poor reputation and the ongoing Xbox spin campaign can't be helping that image. I'm not trying to suggest their reputation is a product solely of this practice; just that this practice is a part of the problem and helps to maintain the bad reputation they've created with this and other behaviors.
Ol No Bones
Banned
The war zone game mode is built around reqs and you don't even need to spend a penny to get packs and you don't even need reqs to do well in warzone
Omnistalgic
Member
Lol can't wait for the UC4 thread...
Congrats to the PR team and 343.
Congrats to the PR team and 343.
RowdyReverb
Member
I probably wouldn't have even entered the thread if it wasn't a franchise I cared about.
I would say the same thing about Destiny, another franchise bringing in buckets of cash with no sales numbers presented
I don't think you have played this game. Amirite?
The utter lack of critical thinking by a handful of folks in thread is appalling.
+1
Haven't you heard, number don't matter now lol
+1
Haven't you heard, number don't matter now lol
No info was given on profit margins.
DagnastyEp
Member
You have a point. But there is also this:
Where it notes the best selling digital game ever on the Xbox store. Does not specify platform in this instance. While it's likely not the biggest Halo launch of all time, it does have the best digital sales for any game on the Xbox store. Which is still a significant achievement.
YEAH! There's this too. But i don't know if they consider PC as a competitors platform
(titanfall runs on windows, right?! /s)
Man, this is one of the finest PR that i've read in a long time. They closed all the loopholes.
cartoon_soldier
Member
It's nothing new with Halo threads.
MaulerX
Member
Don't be an ass. They're talking about the Halo themed console bundles. Not every XB1 sold.
that would be boring
we already know that uncharted will sell more than its predecestors
Really? You call having gameplay items that change the balance of a game mode altogether, being bolstered by micro transactions as un-intrusive? You call having to put several hundred hours in to a game to unlock all cosmetic unlockables (that are RnG at that), un-intrusive?
Lets just say I vehemently disagree.
D
Deleted member 47027
Unconfirmed Member
That's what PR does, pal.
Not really. If it meant what you are saying it means, it would have to be worded as such:
Personal analysis.
Steverulez
Member
Good luck of expecting congratulations for 343!
Ivory Samoan
Gold Member
It truly is an excellent game - the SP is tight but focussed, the MP however is totally amazing.
Hanging out for BTB and Forge in December, Halo is all over Xmas by the looks.
Xbox Ones will be selling fast over the holiday period with this bundle being pushed, well done MS/343!
darkinstinct
...lacks reading comprehension.
One week after launching worldwide
... ok
Halo 5: Guardians has made history as the biggest Halo launch
... basically means they never put more Halo related hardware and software into stores for a Halo game, doesn't mean they actually sold them through
and fastest-selling Xbox One exclusive game to-date
... to be expected, with larger install bases almost every mainstream exclusive is gonna be the new fastest-selling. Should put it above 1 million copies for week one
, with more than $400 million in global sales of Halo 5: Guardians games and hardware,
... we had to include Halo 5 console bundles and controllers to fix the numbers
pushing the franchise to over $5 billion lifetime
... but it's not 400 million sold through in games and hardware. Just sold-in.
With the highest week one attach rate for a Microsoft first party title on Xbox One
... so how many first party titles have there been? Forza 5, Forza 6, MCC, Gears Ultimate, Kinect Sports Rivals, Rare Replay, Lococycle. I think MCC was the best of those and topped out at 1 million for its first week.
the game was the most played of any game on Xbox One, as well as the most played on Xbox Live.
... during the 27th of October from 11:00am to 11:03am. Or something like that.
Yeah, definitely some spinning involved in this PR. But it's an awesome game and deserves sales. Just add more Masterchief. Halo without Masterchief ain't Halo, it's Halo: Team Osiris.
... ok
Halo 5: Guardians has made history as the biggest Halo launch
... basically means they never put more Halo related hardware and software into stores for a Halo game, doesn't mean they actually sold them through
and fastest-selling Xbox One exclusive game to-date
... to be expected, with larger install bases almost every mainstream exclusive is gonna be the new fastest-selling. Should put it above 1 million copies for week one
, with more than $400 million in global sales of Halo 5: Guardians games and hardware,
... we had to include Halo 5 console bundles and controllers to fix the numbers
pushing the franchise to over $5 billion lifetime
... but it's not 400 million sold through in games and hardware. Just sold-in.
With the highest week one attach rate for a Microsoft first party title on Xbox One
... so how many first party titles have there been? Forza 5, Forza 6, MCC, Gears Ultimate, Kinect Sports Rivals, Rare Replay, Lococycle. I think MCC was the best of those and topped out at 1 million for its first week.
the game was the most played of any game on Xbox One, as well as the most played on Xbox Live.
... during the 27th of October from 11:00am to 11:03am. Or something like that.
Yeah, definitely some spinning involved in this PR. But it's an awesome game and deserves sales. Just add more Masterchief. Halo without Masterchief ain't Halo, it's Halo: Team Osiris.
Scientist Supreme!
Banned
I am glad I'm not the only one who read that statement and said "wait a minute."
Omnistalgic
Member
no, if you are interested in numbers, you must have an agenda in the war. Lmao...
Familienoberhauptvogel
Banned
I hate the term console exclusive it's such a non thing.
The statement is meticulously crafted to give as positive a message with as little definitive information possible. I'd say it does its job.
Well if it was additional it'd be something but if it's just in accordance with the general shift from physical to digital not so much
Can't understand why this is so hard to grasp for a number of individuals in this thread.
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