So why did halo 3's numbers stay strong for two year's?? But Halo 4 couldn't stay anywhere near it in it's first year?
Are you saying COD wasn't popular enough in 2009? Are you saying two L4d's wasn't popular enough? Gears of War 2? If anything, Halo 3 ha more against it (it was getting old and it was going against insane hype for these other games.
BUT numbers were still good. I think you guys just miss the basic idea that halo fans like halo for halo. Not for sprint, clamber and fucked maps. A lot of fans didn't even try the game in my circle. They feel 343 has no idea how to make a halo game of halo. I know this is my own personal experience but when I talk to my old H3 buddies on FB or something they say they ain't playing H5. I ask them to come and play but they just won't. A few of them tried H5 but said the maps are so bad they won't get back on. Said if they have some good maps in the future maybe they will try but I also guess that is unlikely
Honestly, I miss a lot of my halo buddies use to talk to them a lot and know their family and could often talk to them. Ever since reach though, that's all been gone and lost.
Let me tell you why I said that you have absolutely no idea what you're talking about. I don't mean to be just snarky, I genuinely think you have no clue. I'll elaborate on it as much as I can.
First, Halo. Posterboy of Microsoft, driving force behind Xbox LIVE (Halo 2). Halo and Halo 2 did great, because they did something people were not used to: accecible FPS gameplay, accecible online multiplayer network (despite being behind a paywall). Halo got a lot of praise and hype for this, up until the launch of Halo 3 which was incredible hyped. So who played Halo at the time?
A. The core gamer who enjoys Halo for what it is
B. The casual gamer who enjoys Halo because it's the only popular, accecible FPS game to play. This group of people will cause the decline of Halo, followed by the core. I'll explain shortly why.
So you have group B, that is used to the relatively "slow" gameplay of Halo (no sprint, relatively long time to kill [TTK]). In 2007, Halo 3 launched. Huge succes because it both satisfied the core and it was that same game that was synonymous to multiplayer to the casuals. Halo was not only being baught because it was good, because it had the status quo of you must own it (like FIFA in Europe).
Then, the turning point of Halo's future launched: Call of Duty 4: Modern Warfare. High critical acclaim for both the SP and MP. People started to notice this game. Compared to Halo, it had a shorter TTK with a faster paced MP (sprint), and it had the addicting factor of XP points awarding you kill streaks. In COD, in general, if you see a dude and react fast enough, due to the short TTK you basically have that kill. In Halo, if you shoot first, you are far less likely to get that kill compared to COD. Why does this matter? Because certain people started to get more enjoyment out of this than Halo.
But why did the numbers drop for Halo after an amount of time? It's common sense really. The vast majority of people that buy videogames don't sit on message boards. They need to get exposed to these alternatives, the same way they got exposed to Halo being good: hearing it from other sources. This takes time. The reason people stayed with Halo 3 for as long as they did is because Halo 3 had 6 years of being the king behind it, and COD/Modern shooters 1 or 2. That exposure/ introduction to the casual friendly COD takes time, it doesn't happen overnight as I said. The transition as I assume went like this:
Halo 3 launched - People bought Halo 3 because it's Halo and it's the go-to MP game: full intention to buy Halo
Halo Reach - Market has been exposed to COD. Some people shifted to COD but there are still people tha buy it because it's Halo (However much less so than Halo 3).
Halo 4 - Market exposed to COD/Modern shooters for a while. No more incentive to buy Halo 4 just because it's Halo, there are better alternatives that are to the liking of the casuals: COD.
But what about the gameplay choices of Halo? Why introduce sprint and a form a ADS? It's all so simple. The indirect effect of COD is also vast. The vast array of shooters that came after MW were modern shooters that tried to copy COD's formula. Almost any FPS that was not Halo had Sprint and ADS and quickly became norms. Buy almost any FPS after Halo 3 and it had ADS/Sprint. Why is this important? Because this became the norm to the casuals that buy FPS games.
For people that are used to sprinting and ADS, it will feel unnatural in Halo to not be able to do that. That's why they had to gradually introduce it to Halo: Reach, 4, and 5. Halo simply wasn't as big anymore to not do it, the casuals swayed to modern shooters.
But they did introduce it to Halo 4, why did that game fail to hold MP interest? It's also very simply. Halo 4 was master of none. The COD elements weren't as profound to keep the COD gamer locked in, given the popularity of COD, and the basic gameplay wasn't good enough for the Halo fans to accept the COD elements. This is adressed in Halo 5. The person who has never played a Halo game before can pick up the controller and be familiar with the COD mechanics of sprint and a form of ADS, at the same time the general consensus is that Halo 5's gameplay is the best since Halo 2.
Concluding: the decline of Halo was inevitable.
Now if MS wants to go after the COD crowd, it could create a Halo spinoff series and experiment with a short TTK and in-game rewards. But they would have to accept that the mainline Halo that would cater to the core and with more traditional gameplay would do worse.