Initially, Sony handled the breach very poorly. After the huge backlash from fans and international media, it went to great lengths to reduce the risk of it happening ever again. Sony's executives pubicly apologized in Japanese fashion and the company hired a top-tier security firm to improve their infrastructure. This event is not as catastropic as Sony's, but Valve sure could learn a thing or two from Sony's eventual response.

That's a deep bow.
It made the Guardian -a little bit more of a big deal than Kotaku or IGN.