God I hope you're joking, lol.
Rise of the Tomb Raider doesn't bring 980 Ti's and Titan's to their knees because it's a game with pretty good graphics that ran fine on the Xbox One that is badly "optimized".
I'm pretty sure you're a PC gamer too...some. Come on people.
As others have said, this is a rather embarrassing thread. It's absolutely possible that they're pushing the PC build to some insane levels.
4k textures, over 1080p+ (up to 4k or more), 60GB of assets, much higher shadow quality, (60fps instead of 30), advanced AA options, etc, etc. All of that and more is possible. They even included 4k recommendations guys.