During these meetings, Deering and Reeves would offer incentives in exchange for exclusivity. These included a reduction in the platform fee, marketing support and new-generation dev kits.
"The last meeting of the day was with [Take-Two boss] Kelly Sumner," says Deering. (Reeves doesn't recall this being set up as an official meeting, by the way, but just "a few beers in the evening".)
"We picked up something called State of Emergency, which I don't think would have been on Xbox anyway. Then I said, 'What else have you got?'
"And they said, 'Well, we've got this Grand Theft Auto game... I suppose we could do a deal on that.'"
"Our technical people had said GTA III was not bad. It was innovative, but not a monster. I had just heard it was good. So I said, 'OK.'"
The precise details of the deal have never been revealed but according to Reeves, "It was remarkably cheap."