Eh... they deserve some credit for trying to fix the mess they themselves created, sure.
But think of it this way:
- scenario A: they don't do anything, and the game keeps on selling badly, XSeed gets a bad rep, and they make a loss on the release
- scenario B: they hire Durante, the game sells better, XSeed look like the good guys for hiring a gaming enthusiast's hero, and they make some more money from the renewed interest in their release.
There's quite a bit of self interest in there too. Anyway, let's hope this sort of sets an example, that you can turn around a shoddy release and buy goodwill in the process. But publishers should aim at getting it right the first time.