Sony are killing it for 3rd Party Marketing / Exclusive Content Deals

If you endorse these practices now just because they don't hurt you are only making sure that you will get screwed over in the future if the situation changes.

Who said anything about endorsing? Claiming MS to be above exclusivity deals is just hypocritical.

The Spotify deal stings me the most. It's a
Just appalling to pay for exclusivity of a service on a platform.

Agreed. Microsoft did the same with Netflix and HBO last gen.
 
I mean, of course exclusive content is anti consumer. But you won't see Microsoft, Nintendo, or Sony stop anytime soon because it's good for business. It's why these deals are made, to draw people who play those 3rd party games onto your platform.

I'd rather it not happen, but can't see any way to make Sony or whoever stop, without some sort of regulation.
 
Loving these hated it when MS did it, but now Sony is doing it it's ok posts.

MtZ9N.gif
 
I'm not a massive fan of marketing/timed deals.

I guess marketing deals don't really impact consumers as such but anything that delays access I consider anti-consumer in the broader sense.

That said there's a certain irony seeing MS - last gen's worst offender IMO - being on the recieving end this time around.

But yeah I'd prefer anything but full exclusives to be day/date all platforms unless developer can only release in a staged way due to resources which I understand and accept.

Timed exclusives are a very lazy way to compete vs actual real differentiation.
 
And why did they have to wait in the past? Because another company engaged in these shitty practices and screwed you over. If gamers keep wasting their time on arguing over which company is the lesser evil instead of rejecting these practices then they will keep playing themselves.

That's never going to happen, People are going to buy the game regardless of the deals. If Sony didn't have the deals then MS would. It's become standard practice now.
 
I hate it with a passion these raised the price of PS plus. They also killed any aaa games being on plus. For basically nothing I know the game is coming out on both.
 
This. It's a business folks. Everyone wants to get paid. That's really about it.

Basically.

Like I understand why Sony is charging for online MP with the PS4. Dont like it, but I get why.

As far as praising it? And praising timed exclusives? lol.
 
How do you feel about them then?

Sounds like you're fishing for something.

This sums it up nicely.
I'm not a massive fan of marketing/timed deals.

I guess marketing deals don't really impact consumers as such but anything that delays access I consider anti-consumer in the broader sense.

That said there's a certain irony seeing MS - last gen's worst offender IMO - being on the recieving end this time around.

But yeah I'd prefer anything but full exclusives to be day/date all platforms unless developer can only release in a staged way due to resources which I understand and accept.

Timed exclusives are a very lazy way to compete vs actual real differentiation.
 
That's never going to happen, People are going to buy the game regardless of the deals. If Sony didn't have the deals then MS would. It's become standard practice now.

It is through our passive behavior and silent acceptance that shit like these exclusivity deals and online paywalls become standard practice. We should all find the courage to speak up against shitty practices even if its our favorite company is engaging in them. We all share the blame for this.
 
I'm not a fan of it either but business is business and they're succeeding at it atm.

This is IMHO the worst thing in this industry, stupid exclusive content. It's just annoying and stupid. We should not support that. Glad, that Microsoft is not supporting this crap.
lol that's only because Microsoft has to pay way more than Sony for these kind of deals as they're basically +/- 30 million units behind in console sales.
 
It's not okay to complain about exclusive games on NeoGAF, but it's okay to complain about small, exclusive portions of a game?

Exclusive content is much better than 3rd party exclusives.
 
Sounds like you're fishing for something.

I am of the opinion that these exclusivity deals are bad for all consumers because sooner or later every one of us will find ourselves on the wrong side of such a deal. I just wanted to know where you stand on the matter since it's not clear from your post.
 
I absolutely hate these deals and I'll never buy a game that has them on launch or for full price. Doesn't matter which console they're on because I have both. I just don't support it. All they're trying to do is fool people into believing you can only play that game on the console with the deal.
 
I absolutely hate these deals and I'll never buy a game that has them on launch or for full price. Doesn't matter which console they're on because I have both. I just don't support it. All they're trying to do is fool people into believing you can only play that game on the console with the deal.

That's the correct attitude to have if there's any hope of putting an end to it. Good for you for sticking to your guns, I admire that.
 
Eh, I just see this as Sony returning to the PS2 days of being the industry leader with this stuff. They did lose a lot of exclusives and deals last generation from PS3 going to the 360 so it makes sense they would be this aggressive so far too.
 
The reality is MS's console is hardly a blip on the radar in some parts of the world. Signing up for exclusive advertising rights with MS will mostly likely reduce the attention for your game in half the world's markets.

Not really true. Fifa is with MS and it's selling like insane in every part of the world even where PS is dominant.
 
I am of the opinion that these exclusivity deals are bad for all consumers because sooner or later every one of us will find ourselves on the wrong side of such a deal. I just wanted to know where you stand on the matter since it's not clear from your post.

Agreed. In a perfect world there would be none, but since we aren't living in one it annoys me when both parties aren't blamed for doing the same.

I've been on both sides. Last gen, I had to wait a year or more to play some games, like Bioshock, Limbo, and Mass Effect 2. This gen it was the same with Tomb Raider.
 
If it was purely about paying money and the third party publisher partnered with you MS probably would have locked down some important partnerships his generation.
 
Exclusives are awful regardless. Exclusive dlc is even worse because the customers it's meant to serve barely get any benefit at all anyways.
 
Marketing deals are OK with me as long there's no "exclusive content" bullshit... So I guess I'm not OK with most Sony marketing deals.

it was only timed exclusive after ms stepped in to pay development though. Not before. The perm exclusive came even later

Who's to say ms didn't come in and say "well fund the next year if development in return for some exclusivity" for tomb raider ? That's not much different to titanfall imo (well other than ea stopped funding but yeah SE accepted it anyway)

It's not like ms funded the whole of titanfall, ea did a good chunk of it too before giving up on the game and requiring ms funds


Also I think something people forget is ms published tr on xbox. Square Enix wouldn't give up 30% cut for nothing. I think it's obvious ms funded the game, how much? I have no idea.

So they funded the game but they were OK with it going to PS4? Good guy MS. /s
 
it was only timed exclusive after ms stepped in to pay development though. Not before. The perm exclusive came even later
That's what I said :p maybe I don't frame my post well but that was the point i was trying to make.

Who's to say ms didn't come in and say "well fund the next year if development in return for some exclusivity" for tomb raider ? That's not much different to titanfall imo
The big difference is that at E3 when the game was revealed in terms of being it's title it was a multiplat and given Square were initially not happy with the sales but still approved it's sequel plus the fact the game was coming out in about 1 year the above doesn't suggest it was in need of funding for it to be completed like TF. Otherwise, it wouldn't have been a multiplat title at E3 then not be one some months after especially with the lack of communication about platforms was formally given a title at E3/MS removing that line from their site when it was found.
 
It seems to me the xbox division dont have the biggest budget and Phil has said they dont like that strategy, Sony must have gotten those deals dirt cheap. Cant imagine Sony outbid MS on every one of those deals, RD2 deal must have cost ALOT I would imagine
 
I am of the opinion that these exclusivity deals are bad for all consumers because sooner or later every one of us will find ourselves on the wrong side of such a deal. I just wanted to know where you stand on the matter since it's not clear from your post.

We all already stand one time on the wrong side.

And of course it is bs for customers, but for the hardware manufacturers there is a lot of money to be earned involved.
All hardware manufacturers, sometime soon Nintendo included, have a play online fee.
Long time engagement secures profits. Simple and ugly truth.

MS complained in the last few years 3rd marketing deals, but you can bet if Sony just would discontinue the deals MS would jump in a second later.

And customers, most of them, are influenced by marketing and decide what they get feed.

But on the other side, the big marketing deals are locked to Sony, but MS can catch the games that shine more like BF1 last year.
 
Not really true. Fifa is with MS and it's selling like insane in every part of the world even where PS is dominant.

Fifa is Fifa. No matter how strongly MS is marketing it, it will sell well everywhere well. Plus, PS4s 2:1 lead means that even casual players [outside of the US] are noticing that majority of their friends play on PS4, so more and more people are sucked in toward that console. PS4 dominance in EU is really a big thing.

Better example of how MS marketing can affect sales of the game will be upcoming Shadow of War. This franchise is still new, it does not have large built-in audience, and marketing is with Xbox branding outside from the US could cause casual PS4 gamers not to get hyped about it.
 
How is bad for the industry? It's certainly not great for MS, but they were doing it to Sony last gen.

Lets look at two different strategies used this gen

MS likely spent tens of millions of dollars on Scalebound, advertised it for years, took it to trade shows, invested years of time, money and resources into it. The game gets cancelled, and even if it worked out and they made a great game of i it, it still would have probably bombed and lost them a bunch of money.

Who was that good for? It was bad for MS, it was bad for Platinum, and it was bad for the fans who were looking forward to the game.

Now look at what Sony did with Destiny, they paid for the marketing rights to the game, MS still gets Destiny, but Sonys PS4 sales DOUBLED during September 2014 NPD when Destiny came out.

So Sony pays Activision so Activision is happy, Sony doubles PS4 sales so they're happy, retailers sell a bunch of PS4s so they're happy, gamers get Destiny so they're happy. Thats a win win win win.
So you compare an absolute worst case scenario of founding a game with Scalebound to a best case scenario for paying for exclusive stuff.
And even in this case the only profiteers were the platform owner paying for that exclusive stuff and the maker/publisher of the game.
If anything it was damaging to the rest of the industry, because the Sony money wasn't needed in any way and could have really been used somewhere else.
Instead it is used to try to create another marketing behemoth that will suck up sales from everyone else.
And the guy paying for all this (buying the game or not) gets nothing out of it - This Is For The Players
 
With all this talk of exclusive content being underhanded, I'd kill to see Hideki Kamiya reach an exclusive deal with Sony to get a game off the ground. I'm just thinking it'd either be exclusive or also on Switch because of his falling out with Microsoft.
 
Third Party & Marketing Deals have with Exclusive or Timed Exclusive Content always seem like it's paying for someone else to get it later but man Sony has some absolute Juggernaught Multiplatform game rights to promote on their platform for the end of the year.

PlayStation

- Call of Duty
- Destiny
- Battlefront
- Red Dead Redemption 2

Xbox

- Shadow or Mordor


Anything I'm missing?




What's GAFs thoughts on this and these types of deals?

Aren't they just doing what Microsoft did with the 360 generation?
 
Fifa is Fifa. No matter how strongly MS is marketing it, it will sell well everywhere well. Plus, PS4s 2:1 lead means that even casual players [outside of the US] are noticing that majority of their friends play on PS4, so more and more people are sucked in toward that console. PS4 dominance in EU is really a big thing.

Better example of how MS marketing can affect sales of the game will be upcoming Shadow of War. This franchise is still new, it does not have large built-in audience,
and marketing is with Xbox branding outside from the US could cause casual PS4 gamers not to get hyped about it.

The post I replied to didn't specify a specific type of games, and this apply to almost every established 3rd party game which is what really matters. Cod, Destiny, Overwatch, RDR2 and even battlefront won't be affected that much by who they associate themselves with.
You have a point that for new franchises this might actually be important especially in regions where only Sony is putting effort into advertising, but for the biggest games in the industry like the 4 Sony have for this holiday season it really don't matter that much for how well these games sell.
 
Loving these hated it when MS did it, but now Sony is doing it it's ok posts.
It's true in the reverse.

I think it's shitty either way and wish there would be no need for it, particularly deals that block content for extended periods of time (ROTTR, Destiny dlc, etc).
 
Let us not forget one important factor of large 3rd party deals in addition to timed/exclusive content free bundled games. That's a BIG DEAL!!!

Walking into a store and seeing Forza/Shadow of War/ACEmpire bundles on one side, and Battlefront2/Destiny/RDR2/COD WWII bundles on the other side... Good game lineups on bundled consoles can affect sales by a lot.

The post I replied to didn't specify a specific type of games, and this apply to almost every established 3rd party game which is what really matters.
Sales of established 3rd party franchises could be affected because of the bundling. But those who already have a console, they will be less affected.
 
Paying to keep content off other consoles (timed or permanent) is crappy when any of them do it. The marketing deals themselves, though -- aligning a game/franchise with a specific system -- I don't have a problem with and make a ton of sense.
 
I know people hate these deals and missing out on games, but this is a great way to stimulate competition in the industry, I hope MS can pick it back up soon so that Sonys market share can equal out to stimulate risky, interesting moves.
 
Top Bottom