Sony are killing it for 3rd Party Marketing / Exclusive Content Deals

For the people who dont like this stuff, think about it from Sony/MS point of view. You have to do something to make your console stand out from the competition because they're so similar, the best way to do that is with exclusive content or advertising.

So you can spend 4-6 years, and tens of millions of dollars gambling on a first party game that may or may not flop (or get cancelled), or you can spend a fraction of that time, money, and resources and get the marketing rights to a big third party game.

And judging by how well the PS4 was doing before the big first party games showed up, im going to say that the marketing rights are every bit as effective, if not more effective, than Sony's first party has been at selling PS4s. They sold 600k PS4's during Sep 2014 NPD, the marketing rights DOUBLED PS4 sales, Uncharted didnt do that.




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That's the problem nobody what's to think from a company/Analyst standpoint which I mean it's totally fine but it's why these threads never go over well. Feelings get typed out instead of analytical thinking
 
No he does not. The developers came out and gave a reason why it's not on Xbox

http://twinfinite.net/2017/02/nier-...use-the-japanese-market-for-it-is-not-strong/
Exactly, one shouldn't expect much support from Japanese developers for the X1 because it's presence is practically non existent in the area. The X1 has sold 77.000 units in nearly 3 years, the Switch is a 700K right now.
I can't see Nier having that big of a budget and it wouldn't make sense to waste development time porting a game to a platform that won't provide any sales in their main territory.
 
Yeah, they are killing it by throwing cash at several projects. Marketing 101.

Now to see if MS can capitalize on Sony's marketing dollars with the better version of those big games.
The definitive but delayed versions, yeah. It's Rise of the Tomb Raider yet again. Prepare to double dip a lot, first the day 1 versions, then the definitive versions :/
 
You can't be mad with SFV exclusivity just like you can't be mad with Bayonetta 2 exclusivity.

Bit of a different situation there. Nintendo published Bayo 2. The game literally would not have been made without them. You can't be mad with Bayonetta 2 exclusivity just like you can't be mad with Mario Kart exclusivity.


Would we not know well in advance if any of the major platform holders were launching a new gen of hardware? Like 2+ years in advance? There would be huge R&D costs showing up in the financial reports, patents, etc.
 
For the people who dont like this stuff, think about it from Sony/MS point of view. You have to do something to make your console stand out from the competition because they're so similar, the best way to do that is with exclusive content or advertising.

So you can spend 4-6 years, and tens of millions of dollars gambling on a first party game that may or may not flop (or get cancelled), or you can spend a fraction of that time, money, and resources and get the marketing rights to a big third party game.

And judging by how well the PS4 was doing before the big first party games showed up, im going to say that the marketing rights are every bit as effective, if not more effective, than Sony's first party has been at selling PS4s. They sold 600k PS4's during Sep 2014 NPD, the marketing rights DOUBLED PS4 sales, Uncharted didnt do that.




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PS4 was gamgbsuers out the gate , because of price , and a really shitty Xbox launch , not because of third party deals .

PS will be the dominate console going forward worldwide , if they don't fuck up on price again . Xbox markets are really contained .
 
LOL if you think these companies are giving these deals to Sony out of their own free will or are begging them. Sony is paying for them, period. They just don't have to pay as much as MS would due to marketshare.

OT-These deals are just part of business. Nothing wrong with them. IN general I don't even care about exclusive stuff as most of the time, the exclusive content is mediocre to garbage.
And I have both platforms so I can choose which platform to buy it on if necessary

Where is your source they are paying them ? I dont think they do.

If we assume Sony and MS charge 30 % royalty for the game, maybe they only charge 27 % if the game has exclusive marketing, and 20 % if there is good exclusive timed content.

I am sure its a complex formulae, but I doubt platform holders pay game makers money then claim in back in royalties lol
 
I like it. There, I said it.

This gen I finally know how it feels to be treated like a premium customer. And it feels good !
Last gen was all about xbox first, xbox exclusive.....

For instance they had cod for years and now that sony gets some it's suddenly an issue.


What goes around comes around.
 
huh? so you support exclusive content? lol as OP says, Sony is indeed doing it much, much more than MS... so, whats your point?


Microsoft isn't doing this crap (with such figures, because they still do it), like they did the past generation, because they don't hold the market share like they did before.

Having to explain this...


The practice is shitty and i don't support it, trying to pin it on Sony only, is pure fanboyism.
 
I mean he's not really wrong though is he ? The playstation version of the game had a different publisher and developer. They never spent money on the ps4 version of the game. Semantics but he's not wrong.

It's no different to how titanfall 1 originally was. That was supposed to go on playstation as well and they definitely funded development there. Are you saying because the original deal planned for a ps4 version they didn't fund titanfall development ?

I wasn't equating the Titanfall deal to the Rise of the Tomb Raider deal in the first place. All I'm saying is, I don't think Microsoft funded the latters development. Everything said during the initial announcement was said with the intention to mislead, in a way the Titanfall deal never was - so I simply am not willing to take Phil's word on it in this particular occasion.
 
This shit sucks but Destiny was the first game where it was so bad I think the entire community including PlayStation members agreed it was fucking stupid and actually made the game worse because content wasn't used in certain cases even in the PS versions to compensate for the lack of it on Xbox.
 
This shit sucks but Destiny was the first game where it was so bad I think the entire community including PlayStation members agreed it was fucking stupid and actually made the game worse because content wasn't used in certain cases even in the PS versions to compensate for the lack of it on Xbox.

Agreed. So disgusting what Sony is doing there...
 
Marketing deals never bothered me. Even when I played cod on ps3.

I don't really buy dlc though.


It is pretty rough that xbox players never got to experience hawkmoon at its peak though same with montecarlo both were awesome at launch but shadows of their former glory by the time xbox players could get them.
 
huh? so you support exclusive content? lol as OP says, Sony is indeed doing it much, much more than MS... so, whats your point?

MS doesnt have as many marketing deals because companies dont want to put their marketing on a platform with half the install base of the PS4.

Whenever the roles were reversed and Xbox 360 was beating the PS3, guess who was snatching up the most marketing deals?
 
I get your point OP, Sony has all the big games, but Xbox will have more games to market than just SoM.
Fiffa, Madden, and probably AC. Also maybe a new tomb raider?
 
Where is your source they are paying them ? I dont think they do.

If we assume Sony and MS charge 30 % royalty for the game, maybe they only charge 27 % if the game has exclusive marketing, and 20 % if there is good exclusive timed content.

I am sure its a complex formulae, but I doubt platform holders pay game makers money then claim in back in royalties lol

Ok fine, maybe not payment but decreased royalties, letting the publishers keep more of the money and receive more money and not an out-and-out payment.

Either way, Sony and MS gives these publishers a financial incentive for these marketing rights and you would be completely naive, foolish and blind to think otherwise.
 
Any sort of platform-exclusive content that isn't directly created by the platform holder can fuck right off. MS paying to keep content away from PS gamers and visa versa is ridiculously dumb. Out of all the stupid shit that the gaming community puts up with/encourages, this is amongst the worst.
 
Why are we celebrating this?

I dont see anyone celebrating this, but i dont think we've ever seen a platform holder secure the marketing rights of the 4 biggest games of the year before and its worth discussing. This is a big deal, Sony projected to sell another 18 million PS4s this fiscal year, these marketing deals play a vital role in that.
 
I wasn't equating the Titanfall deal to the Rise of the Tomb Raider deal in the first place. All I'm saying is, I don't think Microsoft funded the latters development. Everything said during the initial announcement was said with the intention to mislead, in a way the Titanfall deal never was - so I simply am not willing to take Phil's word on it in this particular occasion.
But titan fall original deal and tomb raider was the same thing really, both funded by Ms, both marketed as "perm exclusive" and both planned to have a ps4 release. The only difference was titanfall was a new IP so no one really brought it up.

What's so different about tomb raider that makes you think they didn't fund it? All you have said is because it was going on ps4, but so was titanfall and they definitely funded that game so I don't think that's a valid reason to dismiss what he said about funding it.

I mean you haven't really given a decent argument as to why he's lying, just that he is.
 
I have no issues with marketing deals and I don't mind exclusive content as long as it's very minor like an outfit but when it's something like a mission then I dislike that. Paying the same for less content is wrong.
I don't even mind timed exclusivity because it means everyone gets it eventually.
 
I like it. There, I said it.

This gen I finally know how it feels to be treated like a premium customer. And it feels good !
Last gen was all about xbox first, xbox exclusive.....

For instance they had cod for years and now that sony gets some it's suddenly an issue.


What goes around comes around.
And eventually swings back around again.....Cause that's the way the world works.
 
Ok fine, maybe not payment but decreased royalties, letting the publishers keep more of the money and receive more money and not an out-and-out payment.

Either way, Sony and MS gives these publishers a financial incentive for these marketing rights and you would be completely naive, foolish and blind to think otherwise.

Never thought otherwise, accepting less royalties for benefits is probably negotiated by every large publisher prior to release of every big game on every system.
 
I like it. There, I said it.

This gen I finally know how it feels to be treated like a premium customer. And it feels good !
Last gen was all about xbox first, xbox exclusive.....

For instance they had cod for years and now that sony gets some it's suddenly an issue.


What goes around comes around.

I'm not sure if you are being serious?
 
Yeah, Sony will have an insane holiday with those deals, the bundles alone should sell a ton.
They "don't" support this crap but they pay to delay complete games 1 year on other plattforms...
That's a way better deal than having the game available right away, at the same price and with less content.

But that's a very common practice that basically everyone but Sega has resorted to and consistently resorts as well.
 
This is IMHO the worst thing in this industry, stupid exclusive content. It's just annoying and stupid. We should not support that. Glad, that Microsoft is not supporting this crap.
Hahaha, oh lord. Yes, Microsoft never did this, and they aren't doing a lot now for totally moral reasons.
 
Any sort of platform-exclusive content that isn't directly created by the platform holder can fuck right off. MS paying to keep content away from PS gamers and visa versa is ridiculously dumb. Out of all the stupid shit that the gaming community puts up with/encourages, this is amongst the worst.

Perfectly said.

But the reality of gaming is to make money and whatever deals Pubs get to make money before a game is even released is good business sense. I mean sucks for the consumer, but it is a business.
 
Marketing deals are fine by me I used to not understand why console manufactures do them but I have some idea why now. It's much cheaper than funding/creating games but you get similar benefits in terms of pushing mindshare/attention towards your platform.

Exclusives content whether it's through retailers on platforms/ecosystem is shit and sad it exists thankfully I also never care about them because I don't really buy DLC and most of the time the content is superficial for me to care that much(Skins, Early unlocks).
This is IMHO the worst thing in this industry, stupid exclusive content. It's just annoying and stupid. We should not support that. Glad, that Microsoft is not supporting this crap.
Man i love these threads 😂 😂 😂
It's phils word vs people on forums who know nothing so just depends who you side with I suppose. Considering ms published tomb raider I think it's clear that they did help fund development of the game.

When Phil spoke against those content exclusivity deals he was met with the same backlash here and he responded with something like "I call that publishing a game"
There is evidence (1), (2) to suggest the game don't need help with funding and them helping "fund" the game likely relates to Xbox versions/marketing/publishing.
It's nowhere near offensive as Sony. Tomb Raider was timed exclusive. It's crappy but OK the other guys will get it too. Other games such as Killer Instinct, Dead Rising, Ryse and most Xbox exclusives are now on PC. In some case such as Titanfall, everyone gets to play in the sequel. I don't see why I can't play Nier on Xbox.
Holy shit!There's a spin if I ever seen one.
 
Never thought otherwise, accepting less royalties for benefits is probably negotiated by every large publisher prior to release of every big game on every system.

I just find it funny that there are multiple people on this forum that do believe that the publishers don't receive financial incentives for these rights. I've had this argument multiple times here in the past.

Some think they come flocking to Sony on their own and just want their game to be associated with PS4, no $ needed

LofrickingL
 
Yeah, they are killing it by throwing cash at several projects. Marketing 101.

Now to see if MS can capitalize on Sony's marketing dollars with the better version of those big games.

Poor, needy Microsoft got outspent by greedy, filthy rich Sony! Or maybe, just maybe, it is easier for them to do so on account that they have twice the install base?
 
You shouldn't be celebrating this. These deals are shitty and anti-consumer as fuck.

That's not what anti-consumer means.

If you mean that it's "bad for the consumer", it really isn't. If you think you're not getting your 60 dollar's worth with what's on the disc, then don't buy the game. The consumer doesn't have the right to be able to play everything and anything of their choosing on whichever platform they bought into.
 
Meaningless. I'd rather have the most powerful console to play these 3rd parties.

Up until Scorpio launches that's PlayStation. So they had the marketing deals and generally been the best place to play 3rd parties. Are you switching from Sony to MS because of Scorpio?
 
But titan fall original deal and tomb raider was the same thing really, both funded by Ms, both marketed as perm exclusive and both planned to have a ps4 release. The only difference was titanfall was a new IP so no one really brought it up.

What's so different about tomb raider that makes you think they didn't fund it? All you have said is because it was going on ps4, but so was titanfall and they definitely funded that game so I don't think that's a valid reason to dismiss what he said about funding it.

I mean you haven't really given a decent argument as to why he's lying, just that he is.

I'm trying to find a source on the timeframe between Titanfall being developed for PS4 and Microsoft being publicly known to be funding it as it seems iffy. Could you provide a link to that information ? Rise of the Tomb Raider is different because it has released on other platforms, Titanfall hasn't even released on Steam. The former was an undisclosed deal for a relatively significant period of time whiles the latter was said outright and exclaimed since reveal. When Phil's going to great lengths to hide the simple fact that it's a timed exclusive deal and that it won't be releasing on other consoles, I have no reason to believe him.
 
Good for Sony, bad for non PS4 players.

Not good for consumers but getting marketing deals/exclusive content with the biggest games is a smart business decision to make.

I don't mind the marketing idea but fuck blocking contents on other platforms.

Do we know that the PS4 is getting exclusive content? I haven't been keeping up to date. That is the only way marketing deals are bad for a consumer that I can figure out.
 
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