Honestly, the ASM movies - especially the first - set the bar for Spider-Man action in my mind. It was the one thing they did really well.
You don't think The Avengers has legit good action though?
Really not trying to be contrarian or a "typical" anti-Marvel poster at all. I usually see them all in theater and while they're far from my favorite films, I usually have a decent time at least (though I hated Dr. Strange, for what it's worth). I really love SM Homecoming, though... and I was surprised by how much I really like GoTG2, too.
But yeah... I think the Avenger's action falls pretty flat. It's been a long while since I've seen it, but I remember the *spectacle* was great. The hype of seeing all of our favorite heroes duke it out on the silver screen was intense - it was damn near impossible to not be on the edge of your seat as you waited through the previews. And massive CG budgets and a cool set piece (pretty much all of NYC in the final act) kept the spectacle alive.
But the actual action itself - the choreography, the camera work, the spatial placement of everything, the edits - is pretty weak. It's a far, far cry from the best in the biz from Cameron or Spielberg or the Wachowski's. Something like T2's Terminator exiting the truck and climbing onto the moving 18 wheeler will NEVER not be awesome - it will stand the test of time even when SFX are so grand we implant movies in our brains. The lobby fight in the first Matrix keeps you constantly aware of the placement of our protagonists, the threats, and how they move. Even something as something as recent as the Raid 2 doesn't use crafty, regular cuts and to confuse the viewer and hide iffy choreography both in regard to the actors and the planning of where everyone is and is going to be.
And none of that is to even mention "pacing," which is critical to my enjoyment. The stakes need to get bigger and bigger. I love something, as silly as it sounds, like Tin Tin's car chase. It starts casually enough and it just keeps building and building. It reminded me a lot of why I think Uncharted 2's set pieces are much better than 3 or 4s... the stakes get higher even though it felt crazy at the beginning. I've posted previously about - regardless of how much you hate it - Matrix Reloaded's cake scene to chateau scene to twins fight to highway chase to motorcycle getaway to diesel fight to Neo save is some of the best action pacing in all of cinema. That combination of scenes goes on for like 45 minutes. It's 45 minutes of non-stop action. It doesn't break. It doesn't cut. And yet it's engaging all the way through. And it's not the "end of the film extravaganza" most films have these days (looking at you, Suicide Squad.... yuck).
Take away the "spectacle" - which is quite grand - and the action is kind of weak. My opinion of course, and I'm not saying its bad. It holds up comfortably against most summer blockbuster affairs - but to call it "great" would be a huge exaggeration IMO.