I’m not talking about deals, I’m talking about all the developers Sony has in their stable that they didn’t create or build up, they bought. It’s only bad when MS does it.
Queue “that was different” response below.
I have done this before (and it largely went ignored), but let's put this into perspective:
Sony Acquisitions:
May 21, 1993 - Psygnosis
December 1, 2000 - Bend Studio
January 22, 2001 - Naughty Dog
August 7, 2002 - Incognito Entertainment
December 7, 2005 - Guerrilla Games
January 25, 2006 - Zipper Interactive
May 15, 2007 - Sigil Games Online Inc
September 20, 2007 - Evolution Studios, Bigbig Studios
March 2, 2010 - Media Molecule
August 2, 2011 - Sucker Punch Productions
January 8, 2019 - Audiokinetic
August 19, 2019 - Insomniac Games
June 29, 2021 - Housemarque
July 1, 2021 - Nixxes Software
September 8, 2021 - Firesprite
September 29, 2021 - Fabrik Games
September 30, 2021 - Bluepoint Games
December 10, 2021 - Valkyrie Entertainment
February 1, 2022 - Lasengle (gaming division of DelightWorks)
March 21, 2022 - Haven Studios
July 15, 2022 - Bungie
August 29, 2022 - Savage Game Studios
That is every video game acquisition by Sony to date. That is 22 acquisitions in almost 29 years, and over half of those were within the last five years. This is almost identical to Microsoft who is at 18 video game acquisitions in the same time frame (Activision Blizzard isn't being considered yet as the acquisition hasn't been approved).
Microsoft Acquisitions:
January 11, 1999 - FASA Interactive
April 19, 1999 - Access Software
June 19, 2000 - Bungie
December 5, 2000 - Digital Anvil
May 3, 2001 - Ensemble Studios
September 24, 2002 - Rare
April 6, 2006 - Lionhead Studios
October 12, 2011 - Twisted Pixel Games
June 5, 2012 - Press Play
November 6, 2014 - Mojang
June 11, 2018 - Ninja Theory
June 11, 2018 - Undead Labs
June 11, 2018 - Compulsion Games
June 11, 2018 - Playground Games
November 10, 2018 - inXile Entertainment
November 10, 2018 - Obsidian Entertainment
June 9, 2019 - Double Fine Productions
September 21, 2020 - ZeniMax Media
Sony acquired 1 entity when they jumped into video games. That was Psygnosis. When Microsoft jumped into video games, they acquired 6 different studios (FASA Interactive, Access Software, Bungie, Digital Anvil, Ensemble Studios, and Rare) before they released the Xbox. By the time Xbox was released, Sony had made 4 total acquisitions (Psygnosis, Bend Studio, Naughty Dog, and Incognito Entertainment). From 1993 until the beginning of 2003 (a decade) Sony had made 4 acquisitions, while Xbox made 7 acquisitions prior to launch.
Let's talk about the elephant in the room: Psygnosis. Psygnosis was a publisher, it's true. But it wasn't anywhere close to the behemoth that is Activision Blizzard. Psygnosis was acquired for less than $25,000,000. Even adjusted for inflation, the entire acquisition was around $50,000,000. For perspective, the Activision Blizzard acquisition is approximately 1,380 times larger than the Psygnosis acquisition. You can't honestly compare these two. Even the Zenimax acquisition is much larger than the Psygnosis acquisition, and there was far less outcry over Zenimax's acquisition than there has been for Activision Blizzard. Also, Psygnosis titles were made for different platforms even after their acquisition. 1998-2000 saw that reduced to mostly PlayStation, but Sony didn't do what Microsoft did with Zenimax and just cancel the games currently in development for opposing platforms. Oh, and Sony's acquisition of Pysgnosis cost less than Microsoft's acquisition of Bungie. Just so you have that piece of information.
Stop saying or implying that Psygnosis somehow paved the way for Activision Blizzard. That is a false equivalency, and anyone with more than 50 brain cells can see that. The playing field between Microsoft and Sony, in terms of total studios, is more than adequate for Microsoft. They own more studios than Sony, even without the Activision Blizzard acquisition. They don't need Activision Blizzard. They need to work on their studio management. Sony works closely with their studios, and their studios share resources (knowledge, practices, et cetera). Microsoft's studios almost function like individual, walled-off gardens, and Microsoft seems to expect their studios to sink or swim on their own instead of working with the studios, and bringing support from Studio A to Studio B.
This isn't just my opinion in a vacuum. There have been articles written on this, such as this one:
https://gamingbolt.com/what-is-going-on-with-xbox-game-studios
But the current predicament of these titles goes beyond the amount of money invested or the buzzwords used to market them – it’s about Microsoft’s plan to effectively manage its studios. Encouraging independence isn’t an excuse for such a blatantly hands-off approach which allows titles to fester for years in development hell, with some fostering mistreatment to occur. On the surface, it’s just baffling how a company that’s been ranked as one of the top 10 most reputable companies eight times in 11 years (as per RepTrak) could have such problems with its gaming division.
If anything, these issues highlight the hurdles and challenges that can occur with acquisitions. Not everything becomes all bright and shiny by throwing money at it, and no studio is immediately improved under new management. With Activision-Blizzard further bolstering the number of studios, it’s about to get even tougher.
Microsoft needs to manage what it has. Adding more studios isn't going to fix their mismanagement issue: it's going to exacerbate it.