Microsoft / Activision deal prevented to protect innovation and choice in cloud gaming

CMA approval was crucial to the deal and successful appeal prospects seems uinlikely. This descision will inevitably swing EU and FTC investigations too.

Not a good look for MS despite some PR bull from Brad Smith about appealing. CMA wording is surprisingly clear.
 
LMAO alright, I didn't see this one coming. I figured, approval or blocking would be based on consoles. But CLOUD was the one that got them in the end. Nobody fucks with CLOUD.

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Who would have thought that Cloud Gaming is what killed it? Not me, I didn't think cloud gaming was worth anything.

Nothing to celebrate anyway, we just get status quo. MS can always by a different IP from a smaller studio.

Me. I've been saying for months that Call of Duty was the wrong focus, and that cloud gaming was what the argument should have been. DarkMage619 DarkMage619 argued with me over it. Guess I was right.
 
Microsoft will appeal this, but goddamn Sony got much more than they probably thought they would get this time last year. If the deal gets another 12 month postponement this is a win for them. They didn't even do much, other than moaning and PR speaking.
 
Gunna suck to live in the UK when everyone else in the world is getting Xbox and call of duty and your left out in the cold, gloomy, rainy hellscape known as the UK. MS will simply move on without the UK. They may even move MS as a whole out, not just Xbox. Enjoy your Linux and battlefield!

This is the most retarded post on GAF this year, but the UK is in fact a cold, gloomy, rainy hellscape
 
Blocked because of the Michael Pachter curse!

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Lol.

That guy has to be the worst analyst when it comes to video games. Every time he predicted something, it was the other way around. It's almost a good way make money by betting on the opposite of what he says
 
So MS will use that money now to actually make games and market them, right? Right?
Nah, that is silly. Why not fire more people and return money to shareholders in the form of stock buyback. That's the only true way to live for these big tech companies!

Also, good that they blocked it. We have had enough of major consolidation in the industry.
 
Gunna suck to live in the UK when everyone else in the world is getting Xbox and call of duty and your left out in the cold, gloomy, rainy hellscape known as the UK. MS will simply move on without the UK. They may even move MS as a whole out, not just Xbox. Enjoy your Linux and battlefield!
Cope.
 
Well I'm honestly surprised...but thats what happens when you buy the biggest ass company with a huge IP I guess.
As for Microsoft, maybe this is an opportunity to invest in their own gaming studios. I mean you have alot of them.
 
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Read the CMA answer, and the points they raise make a lot of sense. If MS were to be allowed to absorb ABK, they would have ZERO competition in the cloud market the moment it takes off. Sony has the games, but not the infrastructure; Google and Amazon the infrastructure, but not the games. MS would have some of the most powerful IPs, the largest stable of developers, and Azure to dominate the scene, unchecked. MS as one of the players is good for the industry...MS given carte blanche to create another Windows scenario is a nightmare.
 
Good, now MS can start actually putting out some games with the studios they've already bought.

They have more studios than Sony and Nintendo already. If they can't put them to work then they need to GTFO of the industry or get a new management team for their Xbox division.

Consolidation is bad and this news brings me joy.
 
Honestly surprised. The last revision from CMA almost indicated it's a going to get approved. Welp.

Happy and sad at the same time.

Happy that MS won't touch it and ruin it like most of their studios right now aside from couple. They are really horrible at managing games. All these studios and 1.5 years later and we going to get an AA game fps at 30 frames... Like.. fuck off !

Not happy because Sony got away with their bullshit.

In general, I am positively happy that this kind of practice stopped at this high level. We want more studios and publishers. Not less
I agree with this. But would ask for the "Sony got away with their bullshit" part. It is what they have said and done against the deal? Then it is just business. But if it is something else I am curious. Good news, and a surprising one as you have said. Now the UE is next.
 
As an xbox gamer I am happy with this. MS need to focus on sorting their 1st party game releases out and not get tangled up in managing more studios. Their track record isn't good and we don't need them cocking up more major releases on the platform.
That money could be better spent funding development of additional games and filling out their catalogue.
 
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A good day for the industry and hopefully this level of acquisitions will not happen again.

They will probably appeal, but it's going to to take probably until 2024 for a final decision now.

Hopefully they will pay more attention to the studios they already have. Its more than enough. If they still can't crawl form the hole they are at right now, then maybe having Activision wasn't all that great for them in the first place anyway.
 
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CMA approval was crucial to the deal and successful appeal prospects seems uinlikely. This descision will inevitably swing EU and FTC investigations too.

Not a good look for MS despite some PR bull from Brad Smith about appealing. CMA wording is surprisingly clear.
This is assuming that the CMA wasn't already in communication with those agencies and we're reading the room so to speak.
 
Good, go make your own games with the studios you already have. Already acquired Bethesda as a big publisher, it's not like CoD wasn't already on all platforms. MS should go for a marketing deal with Activision (again) en i want to see if anything will change for them or that PS will be still the biggest platform for CoD.
 
A good day for the industry and hopefully this level of acquisitions will not happen again.

They will probably appeal now, but it's going to to take probably until 2024 for a final decision now.

Hopefully now they will pay more attention to the studios they already have. Its more than enough. If they still can't crawl form the hole they are at right now, then maybe having Activision wasn't all that great for them in the first place anyway.
The good news is no big acquisition for the time being.

Meaning MS and Sony won't tear apart the industry for consolidation.

That is a win for us gamers
 
Gunna suck to live in the UK when everyone else in the world is getting Xbox and call of duty and your left out in the cold, gloomy, rainy hellscape known as the UK. MS will simply move on without the UK. They may even move MS as a whole out, not just Xbox. Enjoy your Linux and battlefield!
Xbox is not giving up on their 2nd biggest market, lmao. That would kill the brand, since it's already almost irrelevant in all europe and Japan. They'd have the USA only.
 
Understandable. But how the fuck did eg. buying whatsapp ever get approved. Sure, past decisions are in the past, and hindering a number 3 because they are dominant in other related areas makes sense, but were laws and lawmaker's directions that different a few years back?
 
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