DeepEnigma
Gold Member
Why is this even a thing? Made up just to get everyone to pick a side based on nationalism/politics.
Microsoft / Activision Deal Approval Watch |OT| (MS/ABK close)
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Jigsaah
Gold Member
Some people want to watch the world burn brother, just to see a little bit of light. I want SOCOM too.
Not sure I want it bad enough to actually want the deal to go through though. I prefer Microsoft to get a gut check so they are a bit less ambitious in the future. If this deal it's not so bad in the present. It's what Microsoft does next that worries me.
BennyBlanco
aka IMurRIVAL69
They would rather fart out whatever the fuck Fairgame$ supposed to be.
Tams
Member
That he's fed up with both of them?
thicc_girls_are_teh_best
Member
Kinda don't know why the FTC are so focused on the console for pushing this through. Maybe they feel it's the console side which would see immediate harm and to some level I can understand that.
But IMO that immediate harm should be focused more on the means MS can leverage the backend of things against a direct competitor. Leveraging their large capital influx of non-gaming money to subsidize a predatory pricing strategy through Game Pass for acquired content (Jim Ryan alluded to this today). Leveraging ABK content to force wholesale service deals with direct competitors (preventing them from choosing ABK content ala carte for their service; we JUST had emails released the other day proving MS did this or seriously considered doing this with Zenimax). Leveraging ABK ownership and assets as a marketing tool to pull more 3P publishers to Azure and other MS-owned development resources to create trickle-down effects for Xbox & Game Pass that therefore can help sustain forms of predatory pricing tactics for Game Pass to appeal to end users/customers in ways direct competitors like Sony cannot realistically nor fairly match, etc.
Instead it's mainly hinged on stuff like trying to prove partial foreclosure of COD content on PS harms/doesn't harm gamers, are exclusives good/bad for gamers, etc. MS's lawyers seem like they're framing a lot of things off of pro-consumer marketing points which are basically ESG arguments. The wild part is the FTC outright said MS's public deals, which were in ways showboating for ESG brownie points, would have no sway. But a lot of the FTC's witnesses are playing into rebutting MS's lawyers on grounds of ESG-laden arguments, and I don't know if the FTC lawyers have done a good enough job tying the aforementioned things into the console side of this argument to drive home an immediate risk to the market if MS chooses to close the deal over resistant regulatory bodies.
But IMO that immediate harm should be focused more on the means MS can leverage the backend of things against a direct competitor. Leveraging their large capital influx of non-gaming money to subsidize a predatory pricing strategy through Game Pass for acquired content (Jim Ryan alluded to this today). Leveraging ABK content to force wholesale service deals with direct competitors (preventing them from choosing ABK content ala carte for their service; we JUST had emails released the other day proving MS did this or seriously considered doing this with Zenimax). Leveraging ABK ownership and assets as a marketing tool to pull more 3P publishers to Azure and other MS-owned development resources to create trickle-down effects for Xbox & Game Pass that therefore can help sustain forms of predatory pricing tactics for Game Pass to appeal to end users/customers in ways direct competitors like Sony cannot realistically nor fairly match, etc.
Instead it's mainly hinged on stuff like trying to prove partial foreclosure of COD content on PS harms/doesn't harm gamers, are exclusives good/bad for gamers, etc. MS's lawyers seem like they're framing a lot of things off of pro-consumer marketing points which are basically ESG arguments. The wild part is the FTC outright said MS's public deals, which were in ways showboating for ESG brownie points, would have no sway. But a lot of the FTC's witnesses are playing into rebutting MS's lawyers on grounds of ESG-laden arguments, and I don't know if the FTC lawyers have done a good enough job tying the aforementioned things into the console side of this argument to drive home an immediate risk to the market if MS chooses to close the deal over resistant regulatory bodies.
Black_Stride
do not tempt fate do not contrain Wonder Woman's thighs do not do not
5% would switch according to the survey he used.
Then he converted that to a worldwide survey somehow.
And he ended up with 20% would switch?
P.S He didnt actually read the survey.
Judge pulls the plug......go eat and think about what youve done then comeback.
BennyBlanco
aka IMurRIVAL69
They basically laid out their whole playbook in those emails. If this deal fails they will go buy IOI, Sega, FromSoft, CDPR, etc from that list. 70Bn tied up in Activision might be a good thing because it will prevent them from buying devs that core gamers actually care about for a bit.
splattered
Member
Those were considerations not a bucket list...
adamsapple
Or is it just one of Phil's balls in my throat?
Will the FTC lawyers take over after the lunch or will Beth continue the roast ?
Welcome back Professor Lee.
Welcome back Professor Lee.
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Tams
Member
Lol, there's no way they'd get the Japanese publishers. Even without Sony and Nintendo skulduggery.
splattered
Member
... to mouth. Dirty.
Iced Arcade
Member
Beth Wilkinson sounded hot until googled her lol
Sure is Savage doe
Sure is Savage doe
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BennyBlanco
aka IMurRIVAL69
Says who? Sounds like they wanted Sega to spin off it's game business and sell it to them. Nobody would stop that.
Jigsaah
Gold Member
Maybe...but they are going to do it carefully. If they are bold enough to try make purchases of this magnitude (which very few devs/publishers would be worth this much), they might take some consideration and try to avoid putting themselves in this same predicament.
I'm not saying Microsoft shouldn't be able to buy any dev or publisher ever again. I'm just saying they should try stop shoe-horning it into their business because they are cautious of what google, amazon or (to a lesser extent) sony is doing.
Black_Stride
do not tempt fate do not contrain Wonder Woman's thighs do not do not
They ended it on "you didnt read the survey"........Beth is foaming at the mouth right now.
tmlDan
Member
She aint Depps lawyer lol
POKEYCLYDE
Member
My guess: The console side of things has the data and harm can somewhat be measured. Cloud is way more speculative.
The CMA doesn't have the same burden of proof that the FTC does. So while the CMA can say "We are worried that this may cause XYZ to happen in the cloud market", the FTC would have to show that is what would happen.
If they can't make their case on the current console market, they won't be able to make a case for a market that is blossoming.
Honestly, if I was the FTC, I wouldn't even bother doing a cross examination.
His entire analysis got shredded and even the Judge got pissed at the end before breaking for lunch.
DeepEnigma
Gold Member
I think the CMA sees more than you think they see. Even the EC agreed with the CMA's cloud description. Just one chose remedies, which the latter has yet to provide the full report on them.
mckmas8808
Mckmaster uses MasterCard to buy Slave drives
Insomniac is a developer. Bethesda\Zenimax was a Publisher with MANY developers within it. BIIIIIIIG Difference!
POKEYCLYDE
Member
Wasn't a criticism of the CMA, was more of a comparison of how high each regulators burden of proof is. FTC's being higher than the CMA's.
Jigsaah
Gold Member
Yes...that's exactly what I was saying in the last line.....that you highlighted....
ResilientBanana
Member
Microsoft didn't just up and decide it was going to buy Activision. Activision's stocks were falling and they decided to sell. Sony doesn't have the type of cash on hand. I guess neither does Tenscent, so who would everyone prefer buy Activision? There aren't many companies that could comfortably do so other than Amazon, Microsoft, Apple, or Google.
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adamsapple
Or is it just one of Phil's balls in my throat?
Recap of the last segment before the lunch break.
Calverz
Member
It's actually about the truth, the whole truth, and nothing but the truth.
Iced Arcade
Member
Lol definitely not
DeepEnigma
Gold Member
By who? Who said this "burden of proof" narrative?
Activision is doing great for themselves at the moment. Their shares even went up AFTER the CMA decision.
They righted their ship with good games, who knew?
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Calverz
Member
I think a lot of them rather tencent buying them based on their desperation for the deal to be blocked.
mckmas8808
Mckmaster uses MasterCard to buy Slave drives
Looks like another email shows Xbox acquired Ninja Theory for $117 Million
Xbox Acquired Hellblade Developer Ninja Theory for $117 Million - IGN
According to FTC filings, Microsoft acquired Ninja Theory for $117 million.www.ign.com
So about 60% less than Sony bought Insomniac. That's not too bad.
DeepEnigma
Gold Member
It's like you can't even read.
Tencent isn't even in the conversation, so throw the "what if" bullshit out the window. That is all propagated FUD.
Calverz
Member
If your American and don't support Microsoft. You are a traitor to your flag!
Hahahhaa I jest I jest
01011001
Banned
rename the in development "Call of Duty: Warzone 3.0" to "Warzone" and completely decouple it from the main franchise, only release it on Xbox and PC.
then release the classic CoD style games without BR and Extraction mode on other systems.
that sould be sneaky
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jhjfss
Member
DeepEnigma
Gold Member
Not that great either in comparison to Insomniac, pedigrees into account.
Calverz
Member
Hahahah are you serious??
ResilientBanana
Member
Not really, I'm seeing a lot of disinterest in Microsoft taking Activision under their wing, but they are the ones most suited for the job.
DeepEnigma
Gold Member
We have enough of those already here. No joke.
Where outside of FUD channels has Tencent ever been linked to Activision? Do they even have $70b cash on-hand? I bet they don't.
Edit:
Tencent (TCEHY) - Cash on Hand
List of the top public companies ranked by cash on hand. A company’s cash on hand also refered as cash or cash equivalents (CCE), is the amount of accessible money a business has.
companiesmarketcap.com
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splattered
Member
We have enough of those already here. No joke.
Where outside of FUD channels has Tencent ever been linked to Activision? Do they even have $70b cash on-hand? I bet they don't.
Edit:
Tencent (TCEHY) - Cash on Hand
List of the top public companies ranked by cash on hand. A company’s cash on hand also refered as cash or cash equivalents (CCE), is the amount of accessible money a business has.
To be fair i'm sure they could come up with it real quick if they needed it for something like Activision though...
DeepEnigma
Gold Member
Activision is fine on their own. MS's studio management track record the past 10+ years is why they are not suited for the job.
Once again, show me where they were ever linked in talks, outside of people just conjuring it up or repeating it as FUD.
splattered
Member
Show me where Microsoft were ever linked in talks prior to their surprise announcement...?
DeepEnigma
Gold Member
Calverz
Member
Dude we already know activision set up their stall to sell. You can't be naive enough to think tencent did not look into it. I mean do we hve evidence either way?We have enough of those already here. No joke.
Where outside of FUD channels has Tencent ever been linked to Activision? Do they even have $70b cash on-hand? I bet they don't.
Edit:
Tencent (TCEHY) - Cash on Hand
List of the top public companies ranked by cash on hand. A company’s cash on hand also refered as cash or cash equivalents (CCE), is the amount of accessible money a business has.
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