That's no doubt the result of Sony's top management wanting more synergy between the gaming and movie divisions. Popular game IPs should become movie franchises.
'Ghost of Tsushima' to use artistry and choreography to woo not only gamers
asia.nikkei.com
OKYO -- Sony Group aims to make games into high-quality TV and cinema content to synergize intellectual property across the group, and make the most of the company's highly skilled personnel and technological prowess.
Sony emphasized IP expansion at its
annual shareholders meeting in late June. The company continues to make headlines regarding takeovers, including
Alamo Drafthouse Cinema, a North American theater chain it acquired in June, and Paramount Global, which Sony was reportedly interested in but agreed to merge with Skydance Media.
Sony has other ways to develop new pillars to maximize the value of its IPs on its own.
"I'm genuinely looking forward to 'Ghost of Tsushima,'" said Asad Qizilbash, head of PlayStation Productions, a studio established by Sony Interactive Entertainment in 2019 to make film and TV adaptations of PlayStation games.
With a release date yet to be announced, the film is based on the 2020 PlayStation game Ghost of Tsushima, about a samurai in feudal Japan who defends the war-torn island of Tsushima from invasion by the Mongols and was nicknamed "The Ghost." The film will be directed by Chad Stahelski, director of the John Wick movies and an avid fan of the game himself.
PlayStation Productions includes a team that is familiar with both games and film. Based in California, the team has released films like "Uncharted" (2022), "Gran Turismo" (2023), and the live-action drama "The Last of Us" (2023). The studio currently has over ten projects in various stages of development.
"We are world class at all the major entertainment disciplines, which is gaming, music, TV, film, animation, anime" and "technology discipline and expertise" and "diversity of IP," Qizilbash said. This, he said, puts Sony in a unique position in the entertainment technology space that "I don't think anyone has."
Sony's technology enables access to matchless equipment such as the Venice camera, which was used in the racing film Gran Turismo.
However, Hideki Yasuda, an analyst at Toyo Securities, said Sony should not focus too much on cinematic quality for its films. "The Mario movie did not aim for any awards ... but was still a blockbuster hit," he said.
Nintendo has achieved massive success with "The Super Mario Bros. Movie" released in April 2023, grossing over 200 billion yen ($1.2 billion) globally. When the film sequel, as well as new software, was announced last month,
Nintendo stocks climbed 5% in two days.
The key factor for a hit game-turned-film remains a mystery, according to Yasuda. "There is no way to check what led to the success," he said. "There is no way to prove that the next film will be a hit as well."
Turning games into movies has been regarded as a challenge for film studios. The real-life action film of Mario, released in 1993, was a box office flop. So was the Final Fantasy film adaptation released in 2001.
"What was amazing about the Mario movie was that it led to the sales of other software," Yasuda said. "There has never been a similar example."
Companies like Sony will most likely focus on IP expansion, leading to more M&As of both IP and the people responsible for development like engineers, planners and designers, said BCG Managing Director Hirohisa Ichikawa.
Originally an electronics company, Sony has transformed itself into an entertainment titan. After the promotion of Kazuo Hirai from a gaming background to Sony president in 2012, the company morphed into an entertainment business, said Yasuda.
Sony Group's entertainment segment includes films, games and music, and it generated around 69% of total operating profit in fiscal 2023 excluding the finance sector. Gaming earned 290.2 billion yen ($1.8 billion), which was more than 50% higher than electronics with 187.4 billion yen.
"Before, electronics companies used to compete over features such as the sound quality of their equipment," said Yasuda. "What matters more now is having lots of content rights."