Draugoth
Gold Member
A new law in China requires explicit and implicit labels for AI-generated text, images, audio, video and other virtual content, which will be enforced with watermarks
Major Chinese social media platforms, including Tencent Holdings' WeChat and ByteDance-owned Douyin, have launched new features to abide by Monday's roll-out of a new law that mandates labelling of all artificial intelligence-generated content online.
The law, which was issued in March, requires explicit and implicit labels for AI-generated text, images, audio, video and other virtual content. Explicit markings must be clearly visible to users, while implicit identifiers – such as digital watermarks – should be embedded in the metadata. The country's top internet watchdog, the Cyberspace Administration of China (CAC) – along with the Ministry of Industry and Information Technology, the Ministry of Public Security and the National Radio and Television Administration – drafted the law.
The new regulation reflects Beijing's increased scrutiny of AI, as concerns grow over misinformation, copyright infringement and online fraud. It also aligns with a broader push to tighten AI oversight, which was made a key focus of the CAC's 2025 Qinglang, or clear and bright, campaign – an annual initiative aimed at cleaning up China's cyberspace.
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