LectureMaster
Or is it just one of Adam's balls in my throat?
It's not been an easy generation for console manufacturers like PlayStation.
Sony has had to contend with the coronavirus pandemic and the impact that subsequently had on supply chains. Then it's had to deal with rising component costs and US tariffs. And now it's navigating a RAM crisis.
While word is the platform holder has stockpiled the parts it needs to keep PS5 affordable for the foreseeable future, it looks like the crisis will hit everyone eventually.
Micron announced overnight that it will cease supplying RAM and memory to consumers by the end of February 2026, as it re-routes its products to supplying AI-driven data centres instead.
We already know prices have been soaring due to OpenAI's deals with other manufacturers like Samsung, which will see it buy 40% of the world's global supply of RAM. And now less options will be made available to consumers.
Here's the statement Micron's EVP and Chief Business Officer Sumit Sadana released announcing its decision:
While this is likely to hit the consumer PC market hardest, Sony is absolutely going to be impacted by rising costs."The AI-driven growth in the data centre has led to a surge in demand for memory and storage. Micron has made the difficult decision to exit the Crucial consumer business in order to improve supply and support for our larger, strategic customers in faster-growing segments. Thanks to a passionate community of consumers, the Crucial brand has become synonymous with technical leadership, quality and reliability of leading-edge memory and storage products. We would like to thank our millions of customers, hundreds of partners and all of the Micron team members who have supported the Crucial journey for the last 29 years."
As a major manufacturer, it obviously has an advantage over regular consumers as it'll be buying parts in bulk and will benefit from economies of scale. But it's just another potential impending headache for the PS6.
If you look at price trends for the past 18 months, you can see RAM prices have jumped by an almost unthinkable amount over the past eight or so weeks.
And announcements like this from Micron aren't going to help.