As a perpetual "y'all" user from the American South, I hate how this term has pretty much been yanked (ahem) away from us by people who are nothing like us.
It's a real word that's been around for a while, like "That made me cringe" or something. But it's a very modern thing to hear it as a one-word reaction to something ("Cringe!") or used as an adjective ("That show is cringe") rather than its proper form as a verb.
It's modern usage also tends to be used as one of those catch-all word-that-describes-something-not-good too.
It has simply changed in this way. Even hearing Rhea say "what the fuck is happening??" in the Pluribus pilot took me out of the scene. In the past, it didn't have this valence, but young idiots ruined it.