Its not doing bloated PC architecture:
- No giant discrete videocard with bulky houding, RGB, convoluted power connectors on PCIe slot requiring additional 400W of power and its own complex cooling rig.
- No separate pools of RAM requiring awkward DIMM slots.
- No complicated motherboards with huge margins for mobo ODM, no RGB BS to indicate "Gamer" mobo, no Gamer tax on the controller chip for the board.
- No need for a giant 850W PSU since you only need to power one fucking SoC that has CPU and GPU inside, only requiring around 400W unit.
Magnus only requires what consoles do:
- Single unified cooling set up
- simple layout with unified RAM soldered on the mobo around a single SoC and soldered PCIe NAND plus a single m.2 slot
- Smaller PSU with single set of cables to the motherboard
A 36GB RAM base Magnus box could be made for $1000, and sold with decent margins for $1200.
3rd party Magnus with 48GB of RAM and multiple m.2 slots, RGB BS could be made for $1200 and sold for $1500 for nice proifits.
$2000 is for bloated traditional ATX mATX PC rig with lots of added complexity for upgrade path. You will not upgrade Nagnus box other than SSD.